﻿<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Weak signals and other trends]]></title><description><![CDATA[Trends , foresight, weak signals, disruption]]></description><link>https://competia.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!t_2x!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4dee8cc1-9b79-4101-bb6a-744ad8f0c247_673x673.png</url><title>Weak signals and other trends</title><link>https://competia.substack.com</link></image><generator>Substack</generator><lastBuildDate>Thu, 18 Jun 2026 03:57:55 GMT</lastBuildDate><atom:link href="https://competia.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Estelle Metayer @competia]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[competia@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[competia@substack.com]]></itunes:email><itunes:name><![CDATA[Estelle Metayer @competia]]></itunes:name></itunes:owner><itunes:author><![CDATA[Estelle Metayer @competia]]></itunes:author><googleplay:owner><![CDATA[competia@substack.com]]></googleplay:owner><googleplay:email><![CDATA[competia@substack.com]]></googleplay:email><googleplay:author><![CDATA[Estelle Metayer @competia]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Bibliomaniacs, butter mums, and permasession]]></title><description><![CDATA[June 12, 2026]]></description><link>https://competia.substack.com/p/bibliomaniacs-butter-mums-and-permasession</link><guid isPermaLink="false">https://competia.substack.com/p/bibliomaniacs-butter-mums-and-permasession</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 12 Jun 2026 13:06:11 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d6732fc5-3a72-460e-8c4c-8be0f6ea6daa_4032x3024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 179th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter as I find myself in Istanbul, T&#252;rkiye. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p><em>PS: do I need to mention it? This newsletter is not AI generated&#8230; each link is personally handpicked and curated.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><h6></h6><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>The life saving <a href="https://lbbonline.com/news/The-Life-Saving-Haircut-Teaches-Barbers-to-Be-First-Line-of-Defence-Against-Skin-Cancer">haircut</a>. AI new cottage industry: lawyers defending students accused of <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F3e07d759-8931-4848-82c9-3ccef280a06f%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C3a56490b469d480b84e808debda155b1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639156697788471843%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=3DbiHlO6SL%2Fcd8%2BqvY%2Bck%2F9KN6y%2F44GdWZOubGYebgo%3D&amp;reserved=0">cheating</a> . Microsoft and Mayo Clinic are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_H-CVMtxQeEmd5BW_70gBvwkzbY1MC4BRfLBwLl4Wcm27YN8ieX6_Yz34xOtU3k8zHabTn_p-Zv7j077boI91BhjVAWTWhd6xl7ATmTSzSOLyZWgQ3Ty1TkfBh5jyokyYasRWMxi2o2eLZYYuTioTHZ6-neArF6cO4CAsE3IrwjecqDxAcmmKa4OoJZGmd3V6AA9oIXtQDAjMCf34leIyRuBnl2IPiDKvoPb4frEqV6kpIiRoLsEpknYLI9ioKSDzB0RE4aeAP5Yizb3MiZ3bY%2F4r7%2FCiNe9gDFQoeLVyZacMX82w%2Fh33%2Fh001.A3J0qcRF3LrPKHNUlzFpd6ULKfCPnUnoFJYDNYLeS4Y&amp;data=05%7C02%7C%7Cb326c9e8d5354d1ffb4808dec22cec7d%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639161695357256819%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=uAcvGAXbayMBD%2Bu1O%2FT%2BJHctSBMrPheHollTMlWDfVg%3D&amp;reserved=0">teaming up</a> to answer your most pressing health questions by building a new AI model. Apple could put <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Ff0810874-336a-4320-b27a-cc64bc315c9e%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C765efa48c11c44624e0708dec5294028%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639164978115945490%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=nzCQIRhhFjQ9%2FF6PHQzND0IcMnvVBYE5Zx2V5dEtQas%3D&amp;reserved=0">cameras</a> into the next airpods. Synthetic diamonds to see a surge in demand due to AI: they are exceptionally good at conducting heat but poor at conducting electricity, which makes them <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F2a288322-9c72-4123-857a-f9ea595a0c4e%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ccd9d7c4f17a84cdf505208dec4a60bec%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639164414604444888%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=FovBbG%2BsKwKwZln92c07hhnKAXLkEs%2BE0BR%2B%2FRBjB1M%3D&amp;reserved=0">useful &#8216;heat spreaders&#8217; for silicon chips</a>. The resulting <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F5d014448-499c-4ae0-a307-f101b53fe569%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ccd9d7c4f17a84cdf505208dec4a60bec%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639164414604530077%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2FnMoZ6eUCTI%2F%2BHbxhKugxwIXniqL9cRXv3K%2FGxXLgA8%3D&amp;reserved=0">demand for a user-repairable tractor</a> birthed a Canadian tractor company that&#8217;s intentionally &#8220;<a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F45cabfe7-8e1b-4d66-aff0-d950bf3a0057%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ccd9d7c4f17a84cdf505208dec4a60bec%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639164414604543110%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Ukxu12ejUdCPudfZHwCZcBUOMRJeg2GMUK7dpZJbzGw%3D&amp;reserved=0">built without computer controls</a>. </p><div><hr></div><h1><strong>Our future</strong></h1><p>China&#8217;s tech rise is creating a new kind of <a href="https://restofworld.org/2026/china-ai-tourism/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=a7e99708f4-row-newsletters-global_2026-06-02&amp;utm_medium=email&amp;utm_term=0_-a7e99708f4-409913639">tourism</a>. The world is loosing <a href="https://uxmag.com/articles/why-is-the-world-losing-color?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Why%20the%20World%20Is%20Losing%20Color,%20A%20Powerful%20Silent%20Keynote%20and%20Automating%20West%20African%20Mammies%20%7C%20#517%20-%2022017987&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">colors</a>. Coild this be the end of <a href="https://www.nytimes.com/2026/03/16/opinion/dubai-hormuz-war-iran-elite.html">Dubai</a>? Sensing the third <a href="https://arisingquo.com/sensing-the-third-horizon?ref=sentiers.media">horizon</a>. Gen Z <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxWSjtipv5iOY5PbZWbJZzy1xSIQ105RrWfjqzvBLxMzCNF9o-0gjJu7C_b3pCJIUwHg3L3-8tBWHZOmNKX07iW5B_32tHPXS5MbEwFQkhEki0JdPLJ7Cwle-qqmBgcmnibyltbuEM530mJfjK_4VC5sBl9bjQsADbP0NAic-9NpbpbqZkZPWT2geQw58yk0Sbeh83Eju47xgTC88kiJYetdw4CCw3Q7RbnJ_NhW78T4Bo_LZP_kcfggtViahebdACz-MlckE06IHXrSQdx3DX6_4MqGxYAY7g-zyLalEBGCuAhhlug9K7kQuq6l5g0Tt8K%2F4rd%2FjQe7h4uZTnCRCCE-E3Hxyg%2Fh33%2Fh001.WS52DLjmdm4ds-2vMlgFCmag1jglYHlcVnWmBXM7C2I&amp;data=05%7C02%7C%7C0eefe870f15c40ad792a08dec6e3ef22%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639166879428790426%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=PBrbhHc7%2FlTrmE4F9sLcFm5DNLdM%2BPy4%2FEs6rUeHkd0%3D&amp;reserved=0">works more jobs concurrently</a> than any other living generation. Future <a href="https://www.headlines.games/">headlines</a>. Private capital to close its $4.7 trillion <a href="https://www.benefitsandpensionsmonitor.com/investments/alternative-investments/canada-needs-private-capital-to-close-its-47-trillion-infrastructure-gap-by-2050-report/393721">infrastructure gap</a> by 2050 in Canada alone. Towards 2050: Megatrends In <a href="https://www.fitchsolutions.com/bmi/long-reads/macroeconomic-insight/towards-2050-megatrends-in-industry-politics-and-the-global-economy-2026-edition-04-06-2026">Industry, Politics And The Global Economy</a>,</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>The Shanghai Futures Exchange is designing futures contracts for <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Frestofworld.us20.list-manage.com%2Ftrack%2Fclick%3Fu%3Dc76200c89df50977d8e39d720%26id%3D86992e0e75%26e%3Ded7009422f&amp;data=05%7C02%7C%7C2eae051810c5405781f308dec096493d%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639159948878641555%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=4abCY6%2BTeyMX8ZAmmlqvYINREjUOotFIf0fCOghIx9Y%3D&amp;reserved=0">AI tokens</a>. The new <a href="https://engelsbergideas.com/notebook/the-new-bibliomaniacs/">bibliomaniacs</a>. Summer Camp Isn&#8217;t Free From Teen <a href="https://www.bloomberg.com/news/articles/2026-05-21/summer-camps-tout-vip-alum-networking-potential-for-teen-counselors?utm_source=substack&amp;utm_medium=email">Career</a> Anxiety. The silent <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2F5117b3a7.click.kit-mail3.com%2Fxmu0wp8g55h6hpvw60zs5h2exk68mig0wq6r5ddqw42o3len2x7lwq9e089972e8povgxlkm9mo7okpnq335d73mrd3gxm2w36pp78942x0ddwn03r6z27wr6x0h98or%2F58hvh8ug8qr0drc7%2FaHR0cHM6Ly93d3cudGhlZ3VhcmRpYW4uY29tL3RlY2hub2xvZ3kvMjAyNi9tYXkvMzEvbWV0YS1sZWdhbC1hY3Rpb24tZm9yY2VzLWZhY2Vib29rLXdoaXN0bGVibG93ZXItdG8tc3RheS1zaWxlbnQtYXQtaGF5LWZlc3RpdmFs&amp;data=05%7C02%7C%7C8010862e6fb84ff99f4508dec22237aa%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639161649386994616%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=e627kI4Kt9lxCjIYvScB%2FQSV9Jwpj1AgY51%2BT6S%2B3V8%3D&amp;reserved=0">keynote</a>. Double-sided fan <a href="https://lbbonline.com/news/FanDuel-Canada-dual-fandom-culture-collectible-football-scarves">scarves</a> to celebrate dual identities. Warner Music Group <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.ZbBTooPa9RPpuuVS7X9HeY7LlAk5a3yZzhvYWOEHY9VNZmREz6plZOrCkA35a6ReusPSjzkGFoYVp9InJvktuDeVNQUkUTdrXtlvrprX2zGdlBztH4ceEUjHFkYCNIITMtRVLb0y8b3MM7zEzDejzjk-5vDrAltTthJx6y5F27uNIZjtBg6clGjrx96Ra8MNo-NFiv_7sN2dVBrAtjnz8FOxf7dtZU4bJOsPaVbNn8Wx8j1eHaPJLP--INUTCmOM_2RbFWolmfjYkg-gIbef2xBbL6W1zNPlxkad5fLVfqC9P_ZGi27OO4ak-CqtaTDe%2F4re%2FLV3BUE24QAuCcK5AdE_Gmg%2Fh48%2Fh001.sDTZWPGPIfskAVdHmZLGcJ-GqaFixKSP2uXGOtaIP60&amp;data=05%7C02%7C%7C971461eefcd84ceedfff08dec7ad0210%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639167743051944863%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=38fAgarm11Uw8%2F%2B7Sy4shAXcMNJQc4mmP3KoQQXaFak%3D&amp;reserved=0">acquired Sureel AI</a>, a company that develops tools for tracking how intellectual property is used by generative AI models. Meta is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAwoq7GhaqHyw0-wbsBqwHUj1u21tJoEYRAbi1lfUvhrDThDqP1QZ1z7It2BpVEzmwurb7AqbkKjiIGE4Xd4w60vuXsWljjUxdMQ-aK1XEt-Lcz275im2R4Ywfy3Q0TYAwqzF9U_JxzNAnAuZ6lpAkJnECS16sMd6lRyFhsDs4ToXkUhYtnS4q3-D0xSu5lSZM1Lr9tWVwWsJJRlQTUfv6RTl-eJKfYaVS8vcOTd_lNlBwj8GKAkB5YuhG3O1Gqd0IyH517IyYvXADNLGfEaupStXE6eYw0UAmP1anKVr-3gtyesTVWnXmqYnRwQAI6nF2xvJ3rnMMNXtcLgttAgLyx7RAPdFchEZm-z8h3SD5W_E%2F4re%2FLV3BUE24QAuCcK5AdE_Gmg%2Fh50%2Fh001.DzrVz-GsDk_V_efgf-TvdaJw895FMMIVZ2Uqf9e45xM&amp;data=05%7C02%7C%7C971461eefcd84ceedfff08dec7ad0210%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639167743051992261%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=cxMjpqLRdxapbH3j8hbVk5C9IYQRO%2FrqhgbYiO%2Fp9%2F4%3D&amp;reserved=0">launching a free &#8220;workforce academy&#8221;</a> that trains people for data-center construction&#8230; and guarantees a job upon graduation. Google partners with American Airlines to reduce CO2 <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F72f97434-9149-4cc3-b67c-643d258af923%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C3e32d62e48384769980f08dec79424d6%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639167636250434837%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=YbIrVpk9dkJCSPahjq9PZfMkQ5XMJJ20BRaRkke9OFg%3D&amp;reserved=0">emissions</a>.</p><h5><strong>Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored The list of<a href="https://en.wikipedia.org/wiki/List_of_lists_of_lists"> list of lists of lists on wikipedia</a>.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am preparing a series of interactive workshop to train board members and executive time on how they might use AI to test scenarios, formulate strategy, and red-team the results</em>: first the theory with Artificial Intelligence and <a href="https://www.researchgate.net/publication/388394354_Artificial_intelligence_and_strategy_formulation">Strategy Formulation.</a> AI is facilitating <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-ai-is-transforming-strategy-development">strategy</a> development. A <a href="https://brev.io/blog/strategic-planning-with-ai-in-2026-a-step-by-step-guide">step-by-step</a> guide. How AI is reshaping military <a href="https://www.jwc.nato.int/article/ai-reshaping-military-wargaming/">wargaming</a>. Using AI for simulation and <a href="https://onlydeadfish.co.uk/2025/08/27/using-ai-for-simulation-and-scenario-planning-in-strategy/">scenario planning</a> in strategy.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> ?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The oldest <a href="https://erdavis.com/2026/05/29/whats-the-oldest-name-in-the-u-s/">name</a>. Expanding the radius of dialy life: Travel behavior and <a href="https://pure.iiasa.ac.at/id/eprint/4071/1/RR-95-04.pdf?utm_source=substack&amp;utm_medium=email">mobility</a>. The "14-Day Bikini" video breaks down <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2F5117b3a7.click.kit-mail3.com%2F27uep2wgnntoh8p98nda3hg9enp3pu04w5m2qxx5wzdlp89gd6k8w5o947ookd973lr068evovlkle3g5ppqxkpv2xp06vdwpm33k7ozd64xxwg4p2mndkw2m64flkr6%2Fe0hph0u7g8xr6lc7u2%2FaHR0cHM6Ly93d3cueW91dHViZS5jb20vc2hvcnRzL3QxSEtTTlNWU3I4&amp;data=05%7C02%7C%7C3f2629d248cc4af0ed0b08dec7a29437%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639167698262280497%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=OzesFPfeEBZaRgMS6D6now6KbkjcjdtOW0iqbCILhhw%3D&amp;reserved=0">step by step exactly how Chinese manufacturers can create fast fashion</a>. <a href="https://www.readcommunique.com/p/creator-economy-clipping-business">Clipping</a> in Nigeria. Anatomy of a <a href="https://open.substack.com/pub/curiosityseeds/p/how-to-go-down-the-rabbit-hole?r=5ah01&amp;utm_medium=ios">rabbit hole.</a> Crossword Alarm: The <a href="https://www.warhistoryonline.com/instant-articles/crosswords-alarm-d-day.html?chrome=1">Puzzle</a> That Nearly Stopped D-Day. Are <a href="https://www.kuow.org/stories/chickadees-enlarge-brains-for-pnw-winter-staycation">brains</a> growing in the winter?</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>Nestl&#233; built an AI business coach trained on the market expertise of West African <a href="https://www.trendwatching.com/innovations/nestle-built-an-ai-business-coach-trained-on-the-market-expertise-of-west-african-mammies?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Why%20the%20World%20Is%20Losing%20Color,%20A%20Powerful%20Silent%20Keynote%20and%20Automating%20West%20African%20Mammies%20%7C%20#517%20-%2022017987&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">mammies</a>. Outcry is an LLM designed specifically and explicitly to help activists plan <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.outcryai.com%2F&amp;data=05%7C02%7C%7C04d70c31a0e74ecf86bc08dec2f6d572%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639162562577068541%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=6%2FfHD%2Bj6qaryKqYK6dC88I2X1Mt6Zprw2ToWfgSNRX0%3D&amp;reserved=0">campaigns</a>. Selling a <a href="https://archive.ph/20260529191411/https://www.nytimes.com/2026/05/28/technology/sell-house-with-ai-no-realtor.html">house</a> with AI. </p><div><hr></div><h1>Numbers</h1><p><strong>95%</strong>- An <a href="https://www.media.mit.edu/posts/2025-impact-report/">August 2025 MIT Media Lab</a> report said 95% of generative AI pilots at companies fail because of flawed integration and a &#8220;learning gap&#8221; between available tools and the teams implementing them.</p><p><strong>36</strong>- An investigation by Beyond Plastics found that 0 out of <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fwww.beyondplastics.org%252Fpress-releases%252Fstarbucks-cups-recyclable-report%253Fref%3DDenseDiscovery-391%2F1%2F0100019e854795c1-315acbc2-1aa6-4be1-a99b-e43d72c20a81-000000%2F9QTTGdvfc2XZjo1g_Gb03nyJiHDOcxnBUs8bP1fLVho%3D452&amp;data=05%7C02%7C%7Cae5e27250387410d36b908dec0974e7b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639159953238942141%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HIGvCSwkbn14wGu94OnD7%2FC0Q9jWsDIST0ex1xCr%2F5c%3D&amp;reserved=0">36</a> tracked Starbucks cups placed in the chain&#8217;s own in-store recycling bins ended up at a recycling facility &#8211; instead travelling to landfills and incinerators.</p><p><strong>4.5</strong> - More than <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fwww.theguardian.com%252Fbusiness%252F2026%252Fmay%252F18%252Fuk-datacentres-plan-to-burn-gas-to-generate-electricity%253Fref%3DDenseDiscovery-392%2F1%2F0100019ea95dee03-8b62568d-b024-40c3-8be8-91589eec34e7-000000%2F3tF4a_g7DwAdzWN_TF9bicx1NCPh2dQzEIR6T3yoC-A%3D452&amp;data=05%7C02%7C%7C7574657ebbd7410d490708dec5addfc9%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639165547747259678%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=WxMy4QhPtubjnTBoYuhG9DDi3uadgEcv2WcCxtulX%2Bc%3D&amp;reserved=0">100</a> UK data centres are requesting gas connections &#8211; not as a backup, but as primary power. Those requests add up to 15 terawatt hours a year, enough to run the whole of London for four and a half months.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>The Accurs&#232;d <a href="https://boat.horse/clock/index.html">Alphabetical Clock</a>. Europe&#8217;s largest <a href="https://www.euronews.com/2026/04/14/almost-like-lake-como-germany-transforms-former-coal-mines-into-europes-largest-lake-lands?ref=sentiers.media">lake</a> landscape. The <a href="https://lebaguetteindex.fr/">baguette</a> index. .</p><div><hr></div><p><em> Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Tokenmaxxing, Ninja warriors, and 6-7]]></title><description><![CDATA[May 29, 2026]]></description><link>https://competia.substack.com/p/tokenmaxxing-ninja-warriors-and-6</link><guid isPermaLink="false">https://competia.substack.com/p/tokenmaxxing-ninja-warriors-and-6</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 29 May 2026 12:22:01 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/1a9b1aca-9ab4-45f0-b3dd-af2f81503942_1108x580.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 178th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter as I find myself in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p><em>PS: do I need to mention it? This newsletter is not AI generated&#8230; each link is personally handpicked and curated.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><p></p><h6>Photo: The Leaf Sheep Slug: The Animal That Eats Sunshine. A few animals can get their energy from photosynthesis; one of those is the adorable leaf sheep, which steals chloroplasts from algae and stores them to run on solar.</h6><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Hackers have breached <a href="https://www.cnn.com/2026/05/15/politics/iran-hackers-tank-readers-gas-stations?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axioscodebook&amp;stream=top">tank readers</a> at US gas stations. <a href="https://www.earthgenome.org/earth-index">Search the Earth</a>, <br>in minutes, empowering environmental defenders with AI to understand local trends. <a href="https://www.straitstimes.com/multimedia/graphics/2026/04/ai-chatbots-privacy-risk/index.html">AI chatbots</a> know more about you than you realize. Beyond Credit Scores: Considerations When Using <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/19/beyond-credit-scores-considerations-when-using-alternative-data-in-underwriting/">Alternative Data</a> In Underwriting.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Uber wants to turn its millions of drivers into a <a href="https://techcrunch.com/2026/05/01/uber-wants-to-turn-its-millions-of-drivers-into-a-sensor-grid-for-self-driving-companies/?utm_source=substack&amp;utm_medium=email">sensor grid</a> for self-driving companies. Branded condo buildings are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_wcRaUKT953x18nnJw6gFlrOX1xDzVlZs1JIo9XRoVnP-SYKEfh7hLPfEtpkDuvLmKM1CxezahGVhCYEhz9vX3pTOpZxhj2wRcajlshKW--GGNVanyd2sxLWmSMZ833aOn1KrBlb0PZ6hxPiVA-D0NweGsr-WOX3ouVtWdZFbrW3ghmUtVtQDgnQJsm_E7qXH3El9CPjVl1aKf8j2gLVAoSoAoyKgXD7xyKn3zsdpdRC7bpkOQTrecOtjTyotvzEb79PE-y7wbDSCBnibQV06qWtKSx1RQiQRcxf14nFvue%2F4qt%2F1zlQb9FgQGajbWfW9ln09Q%2Fh25%2Fh001.KmvwzVT0PCF8jt08w9ANfx2HSu-YeRPE5VJ8ajWlHvQ&amp;data=05%7C02%7C%7Ccd3f4ff5c94b46be5e4208deb72cac58%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639149599676617928%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=RK3HTAkouKe2oxJY0XAW7e%2Bl38JdIPtvH6FpSZjFwoE%3D&amp;reserved=0">popping up all over Miami</a>, turning the city into the capital of blue-chip residences.  <a href="https://fortune.com/2026/03/17/robot-dog-patrols-data-centers-ai-infrastructure-buildout/">Robot dogs</a> priced at $300,000 a piece are now guarding some of the country&#8217;s biggest data centers. When ripples become <a href="https://www.bbc.co.uk/future/article/20260421-can-we-predict-the-next-crisis">tidal waves</a>: Can we predict when the next global crisis will hit? S everal iconic restaurants to offer reservations&#8230; <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.sCVi9FFzjhdGrX3EOdHxCHQqhXjcWHJhPpLLn2BZrXm-HL3wuv9pV3fsUNJpec4kcyJwvQ85mo_LMYc3vVIY9uWGc38P_1radVODlbU4Jz4TDeePl4fD0kyDX3wxGa9kv5mJAQj3S00bjGg93gqi1mhvXzRbb0I_QmRCHA83A-OqSEq0y_iXuYXF7dnZWIO3V_kByDLj4EqebGj7GSL0KfhFVBNHb32hUUuvtuJt1PXiwiWty6kD_grdSU_3ZXTVrlgrLQLjvXak2a5C_vYcR3MO-7LRnU9zkmk9CKjBrwo%2F4r1%2FRhXxjhW9Q3KBFZDKjNHeXA%2Fh24%2Fh001.IRMjqjjkszeTbbPd6j7kvVrZmpOeowMMfQaQrk8dIFU&amp;data=05%7C02%7C%7C36645ad729a546f752b808debd75ddd5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639156511089612105%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=TkEhpS6Z03nMGq6d4KvAwz3opNvP89pUfuip9IHRi4g%3D&amp;reserved=0">for 2046</a>. Amazon is allowing other retailers to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnrxjfR5JW0cWrqM1k2o_U8Oh0mFA6PqLMECuBZvwgivQwFcOHi10i-uNo9OqvGconZUqzH4blKzW3FSfn9Zce3FA_vTJ0_dUd1-QBSvkDQe7T9DUyVd-RVn6FitKOIPDjYqp37ssmc3u-xNUTXYBMszkuP1196H4eucWj9SWXJVVb0VZZkpj1exToI1fYmayEzTpG3vvOx8tpDYZtlaAS7UHcB24SDufcjE-euhJz26PSdyzuahfnxPePqaVUos_dhpB9S90mzE1i2q_KnIMqAEb0RLYHCjh8d9CVYnLxeVzws4wk6cUbLScTtbJxYmFZ04%2F4r1%2FRhXxjhW9Q3KBFZDKjNHeXA%2Fh51%2Fh001.XIsihInN4105cBSRxPOhMzB93Xv40mHeC0twBTI_GTM&amp;data=05%7C02%7C%7C36645ad729a546f752b808debd75ddd5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639156511090013527%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=DAHMoqr1j5tEoKd%2Fhp2dSrloF9dPZWJBCGw1F%2BE1oI0%3D&amp;reserved=0">build their own shopping assistants</a> using the technology behind Alexa for Shopping.</p><div><hr></div><h1><strong>Our future</strong></h1><p>The rise of <a href="https://www.theatlantic.com/culture/2026/05/worker-surveillance-emotion-ai/687029/?utm_source=substack&amp;utm_medium=email">emotional surveillance</a>. What will be <a href="https://aleximas.substack.com/p/what-will-be-scarce">scarce</a>? The economics of structural change and the post-commodity future of work. What if the future of mining looked like a <a href="https://www.anthropocenemagazine.org/2026/04/what-if-the-future-of-mining-looked-like-a-farm/">farm</a>? The Great <a href="https://www.theatlantic.com/ideas/2026/05/global-birthrate-decline/687297">Depopulation</a>. Is <a href="https://financialpost.com/news/retail-marketing/surveillance-pricing-coming-grocery-store-near-you">surveillance pricing</a> coming to a grocery store near you? Mapping real-world scenarios to the <a href="https://urubos.github.io/efa-site/">science fiction stories</a> that explored them first. <a href="https://www.bcg.com/publications/2026/beyond-tomorrow-four-scenarios-for-the-world-of-2050">Four Scenarios</a> for the World of 2050. Why the Future of <a href="https://www.newyorker.com/news/fault-lines/why-the-future-of-college-could-look-like-onlyfans?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=f63c76ca7d-row-newsletters-global_2026-05-29&amp;utm_medium=email&amp;utm_term=0_-f63c76ca7d-409913639">College</a> Could Look Like OnlyFans.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>The disappearance of the <a href="https://placesjournal.org/article/the-disappearance-of-the-public-bench/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=ba74d2a2d2-row-newsletters-global_2026-05-01&amp;utm_medium=email&amp;utm_term=0_-ba74d2a2d2-409913639">public bench.</a> People Are Getting <a href="https://futurism.com/artificial-intelligence/plastic-surgery-ai?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20College%20Mass%20Discard%20Problem,%20Retro%20Restaurants%20and%20More%20Generated%20Podslop%20%7C%20#515%20-%2021842864&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Plastic Surgery</a> to Look More AI-Generated. Dirty <a href="https://www.japantimes.co.jp/news/2026/04/01/japan/society/japan-diapers-recycling/">diapers</a> born again in Japan recycling breakthrough. <a href="https://www.theguardian.com/money/2026/may/28/gen-z-using-social-media-in-struggling-job-market?utm_source=substack&amp;utm_medium=email">Instagram</a> truly is the new LinkedIn&#8217;. &#8216;<a href="https://hypebeast.com/2026/5/ninja-warrior-obstacle-racing-joins-2028-olympics-replace-equestrian-in-modern-pentathlon?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Olympics%20Adds%20Ninja%20Warrior%20Obstacle%20Event,%20a%20Blue%20Octopus%20and%20Why%20College%20Majors%20Dont%20Matter%20Anymore%20%7C%20#516%20-%2021927964&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Ninja Warrior</a>&#8217; Is Now an Olympic Sport. <a href="https://www.merriam-webster.com/slang/six-seven">6-7</a> <em>(try typing it in Google and watch&#8230;). </em>McLaren Racing has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.McdYzzCzDB2ZB6BIfGJR178BYYM7ZSPcFw02vroye4ofCjmRnjxALUW6_CAW0m94Cz0ifMLt6LUdNvnVTCCoMOh10A62u6qK3vRsqCAeh7_rxEsK4P9TOp_WFykTYaMyMAua_CiapQk9Bo4N1nSroF-_CT29n4za8i5AmtolIuzcERe4mb777f3dc7K7r0Us4-3oRQO3plqM5QqRhN1q0O_gwPeaQ65XhQonFJAtAsUdB7vEFUEuYK-LBbYRAYvpN1JKsCAwcWd6maWK0pR-MVxLMswkLxegFaXI7JJXEQqei1RpX-uY7e-xMng53CWL%2F4q5%2FZ6eJ1wXORXyi4dCz9YP9aw%2Fh29%2Fh001.JNG3tXOi85m96jQSKEmTFDkTra1E9WbIlc2FlJ9k34k&amp;data=05%7C02%7C%7C39f0f3495c894bb3cc8f08dea4509550%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639128863186699796%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=nTe70BAgvH42s8Q%2FZtrdWwokMDp5%2BT54ObaovX15PF0%3D&amp;reserved=0">signed 11-year-old British driver Harry Williams</a> to its esteemed Driver Development Programme.</p><h5><strong>Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the <a href="https://sapienlabs.org/global-mind-health-report/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=ba74d2a2d2-row-newsletters-global_2026-05-01&amp;utm_medium=email&amp;utm_term=0_-ba74d2a2d2-409913639">Global Mind Health Report.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I have been working this month on scenarios for the future of spaces: homes, offices, cities. This included brainstorming this week about airports: </em>Japan prepares to open the world&#8217;s first <a href="https://community.designtaxi.com/topic/29440-pok%C3%A9mon-takes-flight-as-japan-prepares-to-open-the-worlds-first-pok%C3%A9mon-themed-airport/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Olympics%20Adds%20Ninja%20Warrior%20Obstacle%20Event,%20a%20Blue%20Octopus%20and%20Why%20College%20Majors%20Dont%20Matter%20Anymore%20%7C%20#516%20-%2021927964&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Pok&#233;mon</a>-themed airport. Tokyo&#8217;s Haneda Airport will start a pilot program to use humanoid robots as <a href="https://substack.com/redirect/ed72a285-4df3-4fb8-a345-d0b9fb1f886d?j=eyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI">baggage handlers, aircraft cabin cleaners, and other ground crew</a>. Airport innovation: enhancing the passenger journey with<a href="https://www.aerotime.aero/articles/airport-innovation-pte-world-london-2026"> transformative tech.</a> Keflavik Airport entertains stopover passengers with cultural <a href="https://globetrender.com/2026/05/20/keflavik-airport-tours/">micro-tours.</a> The journey of modern <a href="https://populous.com/article/redefining-the-future-airport-passenger-experience-through-the-journey-of-modern-sports-and-entertainment-facilities">sports and entertainment</a> facilities. Chigoo&#8217;s <a href="https://www.airport-technology.com/features/huawei-launches-smart-airport-trolley-easier-navigation/">airport trolley</a> will guide, inform and entertain. <a href="https://www.trendhunter.com/trends/pokmonthemed-airport">Anime-Themed</a> Airports.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> ?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The <a href="https://thenetflixeffect.com/">Netflix effect</a>. What color is your <a href="https://www.atlasobscura.com/articles/what-haint-blue-means-to-descendants-enslaved-africans?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Tues%204%2F28%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">porch</a>? The 19th-Century <a href="https://www.atlasobscura.com/articles/the-19th-century-iron-balls-still-cleaning-the-paris-sewers?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Thurs%205%2F21&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">Iron Balls</a> Still Cleaning the Paris Sewers. Not a single tracked Starbucks cold-beverage cup ended up at a <a href="https://www.beyondplastics.org/press-releases/starbucks-cups-recyclable-report">recycling facility</a> .  <a href="https://www.medcompare.co/">Hospital Prices</a> Across All 50 States. The <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2F5117b3a7.click.kit-mail3.com%2Fe5u6np9wggh7hl3l27wa8h85033rvs5g0mo4q77m0px82erlx3ze0m6rgk66zxrk98w53evd6d8z8v9lm22q7z2d47253dx02o99zk6px3g770lg24onxz04o3gidgol%2Freh8h9umrmxenkh6%2FaHR0cHM6Ly9vbHltcGljLmNhLzIwMjMvMTAvMTMvaG93LWRvLXNwb3J0cy1nZXQtYWRkZWQtdG8tdGhlLW9seW1waWMtZ2FtZXMv&amp;data=05%7C02%7C%7C4d31e840712942c859fa08debca20cba%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639155601349113558%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=UbaqvUqJrpmzgYwzni2utcuVVbCzeS4Sb5rdEgzKoG4%3D&amp;reserved=0">criteria used to decide which sports get added</a> to the Olympics has 35 different factors. Too Much Is Happening <a href="https://archive.ph/20260514215204/https://www.theatlantic.com/technology/2026/05/too-much-happening-too-fast/687177/#selection-609.0-609.30">Too Fast</a>. How Much Is Your <a href="https://www.noemamag.com/how-much-is-your-kidney-worth/">Kidney</a> Worth? A Close Look at <a href="https://www.inconspicuous.info/p/a-close-look-at-security-envelopes?">Security Envelope </a>Patterns. A Stunning New Verdict Rewrites the Rules of <a href="https://www.nytimes.com/2026/04/17/opinion/lafarge-corporate-terrorism-syria-france.html?unlocked_article_code=1.clA.cfuW.P1y4G_7u6woO">Corporate Morality</a>.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>Coinbase announced that it&#8217;s <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAx2dUJgKkFxibh0NVGt9LbKUYphHitIiBVC9qUmHLMeXFPBnmvVCFYWP-IAV7E978Heuv48IcxBoN-79BiFfAh5RgV-DEjpg8MgF-2pM_Z5fSoYlr7-wX0A9VJ4dkCww_8ixrt6xr9kl3EHhznFwzZW6I7VD20MdoNrkunfaMtFJGtD7G9Ck5RsCfh98Fy9srBsQxdfDJgKS1WkAtOfVfrGL3W41b6Dm4CdeFwGp6pMZQK5l8pE2LaXACGj1xZZGFjHpkPi8Bn-YUOaL96p5kWYkrSa3itoAkRWnilsbUQJZZK3eyg2SLywCTtaytmHMsg%2F4qr%2FmXlpJ60QQWev9tBT2v1PHw%2Fh33%2Fh001.yGSlemPfN8XcbbsGTzFxhO_b_KRy4y1nDKxvQUYnn58&amp;data=05%7C02%7C%7Cbc0fc20ce24f423f8ce808deb58946cc%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639147798363250552%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=mcnzGT0k%2FF%2FJwvBLrLH2a3fpYiwjVjsMllI6Jx5pnpA%3D&amp;reserved=0">reorganizing its workforce into &#8220;pods,&#8221;</a> where humans work alongside AI agents. <a href="https://www.techradar.com/pro/amazon-workers-are-apparently-tokenmaxxing-ai-platforms-to-hit-arbitrary-usage-targets">Tokenmaxxing</a><strong> :</strong> White-collar workers are quietly rebelling against AI as 80% outright refuse. Pope Leo XIV released his <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Frestofworld.us20.list-manage.com%2Ftrack%2Fclick%3Fu%3Dc76200c89df50977d8e39d720%26id%3D474392b63d%26e%3Ded7009422f&amp;data=05%7C02%7C%7C7693840a375244f815e608debd71a2b1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639156492911392707%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=7niBD8twK0%2BBuusrbEXHW2cQDVf8PkbAFbGgaNC3EcY%3D&amp;reserved=0">first encyclical</a>, a 83-page letter is about &#8220;safeguarding the human person in the time of artificial intelligence&#8221;.</p><div><hr></div><h1>Numbers</h1><p><strong>65%</strong>- Sixty-five percent of girls who use voice-activated assistants like Alexa, Siri, and <a href="https://fortune.com/company/alphabet/">Google</a> Home say they view them as <a href="https://fortune.com/2026/05/12/girl-scounts-ai-survey-funnier-smarter-better-friend/?utm_source=substack&amp;utm_medium=email">friends</a>.</p><p><strong>-6.6%</strong>- graduates in the least <a href="https://www.economist.com/finance-and-economics/2026/05/13/is-ai-putting-graduates-out-of-work-already?utm_source=substack&amp;utm_medium=email">AI-exposed quintile</a>, philosophy, education, civil engineering,saw full-time employment drop just 1.5 percentage points, while those in the most exposed fields like computer science, computer engineering, information science fell 6.6 points.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>A searchable, open-source database of 8,000+ surviving <a href="https://romanletters.org/">Latin and Greek letters</a> from 97&#8211;800 AD. Swapping <a href="https://www.window-swap.com/">windows</a>. Hunting <a href="https://thehundredhunt.com/">numbers.</a> <a href="https://personalsit.es/">Personal </a>websites.</p><div><hr></div><p><em> Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Tokenmaxxing, AI dividends, and Beta mums]]></title><description><![CDATA[May 15, 2026]]></description><link>https://competia.substack.com/p/tokenmaxxing-ai-dividends-and-beta</link><guid isPermaLink="false">https://competia.substack.com/p/tokenmaxxing-ai-dividends-and-beta</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 15 May 2026 15:00:35 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ba986710-090f-4970-b3b1-4a656704858a_2724x1546.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 177th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter as I find myself in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Data and the atlas of <a href="https://data360.worldbank.org/en/int/atlas/?cid=ECR_E_NewsletterWeekly_EN_EXT&amp;deliveryName=DM281143">development. </a>Trillions of miles of data: <a href="https://www.bbc.co.uk/future/article/20260513-your-car-is-spying-on-you-its-about-to-get-worse">Your car is spying</a> on you, and it&#8217;s only just the beginning. The <a href="https://www.axios.com/2026/05/07/loveable-replit-vibe-coding-privacy">AI coding tools</a><strong> </strong>letting anyone "build" software without engineering skills are also letting medical records, financial data and Fortune 500 internal docs leak onto the open web. <a href="https://www.ipolitics.ca/2026/05/04/surveillance-pricing-is-everybodys-problem/">Surveillance pricing</a> is everybody&#8217;s problem.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>The Real WPP Story Is in the <a href="https://www.adweek.com/agencies/the-real-wpp-story-is-in-the-margin-not-the-revenue/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20Future%20of%20Markups,%20Why%20Kings%20Matter%20and%20the%20Rise%20of%20%22Hotspan%22%20Instead%20of%20Healthspan%20%7C%20#513%20-%2021667806&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Margin</a>, Not the Revenue. Is <a href="https://financialpost.com/news/retail-marketing/surveillance-pricing-coming-grocery-store-near-you">surveillance pricing</a> coming to a grocery store near you? Martha Stewart is joining the AI-driven economy with a new startup called Hint, which <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.kXLVZTtNhJ-9wmxgS5Oi2URt6qCobYRxfkmPUXxcYbl2EjZxRmLAlkF67a1Wbcpw5w1WoUy3m43-2MkXxM3I5vZQxKWpH5ujFSHL87n-OwE7w0QGsI5ZMyAtvGb6TzrfAvrpGeoKEJl3bdelXWOv4MhRGl8HXRwG3APf50gXdJcaNwTovlX9s1oc-Oopllow_kmV-4JlMWAjoY0bflHoue_OAUD1kdjmCCvrxlRhqQcyDOUAC6H8wmZiGcLpXwQaIUf4dpNLER_DGIpcypLk0Nzw4DoHpyoPTtHD9e-_LsOXoFZ7MmN5tGHty7DvGPQ9UpEZ2UNJ9GkNAng7mHhQ4A%2F4qn%2FWnkw6zIXTBKeZoebjMplaw%2Fh28%2Fh001.Bv6xaADm1XIk5LQQ536v9WlT86-ngJLH4LOcPy1Mv8w&amp;data=05%7C02%7C%7C59cadfce9a534739ffe308deb264ca9c%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639144343162084168%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Y77XWF4AcIEcfmAjaAu%2BkqPI9URlhILNZH8XyanHouo%3D&amp;reserved=0">autonomously manages home maintenance and paperwork</a>. Japanese snack packaging is turning grayscale amid <a href="https://www.npr.org/2026/05/13/nx-s1-5820671/japanese-snack-packages-black-and-white">ink shortages</a>. Dawn of the <a href="https://www.phenomenalworld.org/analysis/dawn-of-the-electric-world-order/?utm_source=substack&amp;utm_medium=email">Electric World Order.</a> Food is becoming a staple at luxury fashion stores, with <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA6MKr6dyb7T2xCa2xttUj_za3gclB8EhFzUB2auUBId6UgRyGN5ZwJmxhzpu9HrT17mHsb8ZSPB4oO0ELOyjverTtmDHB2Vg1XtiMGAMnxfkFRY0TFRYyRXOorNwEvw4tKJBvKjZf2jWnXTUqd3VQhDuBy4D3geSOJK_vG6tB9tWCIGz_j13XfVHybIO_MZllMngJT54GkJzi87hG9LyoX53FdeAAm0FEzZ4zScYTkvnLfFu8uww1SuLlve2OYQe_sotDpisRqG3mnntzsk7CA8%2F4ql%2Fb2sm8j_rQpW_nd1DBf0EdA%2Fh32%2Fh001.ht6029QzUkPLg52sqW44UySAvl5W2EvtJpxhSnPYQoM&amp;data=05%7C02%7C%7C132fcfe75b68499a1eb008deb0d2475a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639142614350037779%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=y7h9ZyQaQHqV4DCGBFp7T4wFScwTDgd4XybwACp2RfM%3D&amp;reserved=0">Gucci, Ralph Lauren, and Louis Vuitton</a> all getting in on the action. Introducing <a href="https://newsroom.tiktok.com/introducing-tiktok-go">TikTokGo</a>.</p><p>And this essay: <a href="https://gwern.net/unseeing">On Seeing Through and Unseeing:</a> The Hacker Mindset and this quote:</p><blockquote><p>&#8220;for the hacker, all complexity is essential, and they are instead trying to <em>un</em>see the simple abstract system down to the more-complex less-abstract (but also more true) version&#8221;</p></blockquote><div><hr></div><h1><strong>Our future</strong></h1><p>&#8220;<a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Furubos.github.io%2Fefa-site%2F&amp;data=05%7C02%7C%7Ce028713f2b674ac00d6408dea077beef%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639124633323302236%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=x01ERf8Ob1xp%2Baw7DVWX5ABUZ%2B4M97DFq3i3zEW3vmU%3D&amp;reserved=0">The Extrapolated Futures Archive</a> is a reverse-lookup for speculative fiction. A New Blueprint for <a href="https://thefuturemarket.com/p/a-new-blueprint-for-big-food">Big Food</a>. People actually can&#8217;t afford to <a href="https://www.wired.com/story/dating-is-a-rich-persons-game-now/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=the-mall-gala&amp;_bhlid=a94f57b7e3b1c7779fdd48d8dff5bf04ba2194ec">date</a> anymore. The Era of the Tiger Mom Is Over. Enter the <a href="https://www.wsj.com/lifestyle/relationships/beta-moms-influencers-tiktok-6cf99674">Beta Mom</a>. Enter the <a href="https://www.nytimes.com/2026/05/15/world/europe/mykhailo-fedorov-ukraine-ai.html">Killer Robots</a>: The Ukrainian Forging the Future of Warfare. <a href="https://www.unesco.org/en/articles/higher-education-global-trends-report-towards-inclusive-equitable-and-quality-higher-education">Higher Education</a> Global Trends Report.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>US SEC proposes allowing public companies to opt out of <a href="https://www.reuters.com/sustainability/boards-policy-regulation/us-sec-proposes-allowing-public-companies-shift-semiannual-earnings-reports-2026-05-05/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20Future%20of%20Markups,%20Why%20Kings%20Matter%20and%20the%20Rise%20of%20%22Hotspan%22%20Instead%20of%20Healthspan%20%7C%20#513%20-%2021667806&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">quarterly earnings </a>reports. The Ordinary sells <a href="https://www.trendwatching.com/innovations/the-ordinary-sells-176-dollar-bananas-to-make-a-point-about-beauty-markups?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20Future%20of%20Markups,%20Why%20Kings%20Matter%20and%20the%20Rise%20of%20%22Hotspan%22%20Instead%20of%20Healthspan%20%7C%20#513%20-%2021667806&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">$176 bananas </a>to make a point about beauty markups. Projecting movies at <a href="https://rendez-vous.quebeccinema.ca/la-une/moins-long-metrage-une-projection-damour-apocalypse-en-vitesse-15x">x1.5.</a> Apple has announced a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVdCv1O7dJ4dsgSPfsLkYsTJ4ahuC25s1gMNxjI3RHn90eyT8EpKpgogG665qZgtKcZuo9A-03jcd2EziHtdH8NGwn9FrCfnzAAY1KNg4We_BqScPZquLdtek61GHeGAd4nz-x7OxBBP8BT062yRb1uTsiH8loJZ4BxFOyq-dD63f8nZu8L0S0gBMP3Qzsnnco6awbo8nWlXHWwJ4FvMFBELvk5l7BfKGMJ4eSVO0N_AhrYSkSwWhJWLYJNer4QpfKzZdF6PwIxh5qz4a_mJybl3%2F4qc%2FZcIWrd6rQFyo70UbYR1mFg%2Fh47%2Fh001.dJfMs-Omh9fUFWroX_5G92xzwJ5lrf-X8v3iwYW4ztQ&amp;data=05%7C02%7C%7Cafb08c493a224efd07e008dea9d0a989%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639134910814952793%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=17IKgB8jHu2pEJh20nuWj4u2UNMEiSFyuupJtJO1MmY%3D&amp;reserved=0">shortage of Mac minis</a> as people use them to run local AI models. Late last year, a Klimt sold for the <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.sCVi9FFzjhdGrX3EOdHxCHAn6GkpC4nFSDUd37CFOS8DQ5y4IjGBxDtU2MIJAEbHl_jkZsJCz7jnB6sjZzDRKG22KpCz2_ZUYiNpWg5Dby3w0FUWbBmvG-O5CGD8um0BXnDPXBFU-_qpdULuh6POkaw6l6BEiyetRDfFH_DTCqVQCQXbV8ms0NAbC4Wto5E2PjgpXr7UuJTfSNOxkujk_lRMxIXwbtitsdwDf-nxjkdmduPI2CepdjcAkr2PtfoO9ewOLA4ioq9eKf8X4YmOpXILdiw2mgC30A-G4pXRN7PniJYxMsBwafGRW_5GWNNgmCOAypZZxKZ9sZb96xdFZQ%2F4ql%2Fb2sm8j_rQpW_nd1DBf0EdA%2Fh26%2Fh001._RqPDAVATo6Aim5iVHqqUzpfve5CSskwdXJmQbtqRi0&amp;data=05%7C02%7C%7C132fcfe75b68499a1eb008deb0d2475a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639142614349933143%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=3luYHR%2B8qmZZc5hLOSUEoshjd8FL5Lc5q428qcwdgXo%3D&amp;reserved=0">highest price ever paid for a modern artwork at auction</a>.</p><h5><strong>Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the <a href="https://futuretimeline.net/">Future Timeline.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I have already shared here in the past my work in identifying new strategic opportunities linked to the rise of the &#8220;silver generation&#8221;, and aging population creating new age segments for products and services (<a href="https://www.linkedin.com/pulse/growing-old-imagination-gap-estelle-metayer">Growing Old, the Imagination gap</a>). here are some signals this week on that theme as I prepare a keynote on the future of travel: </em>LEGO raises <a href="https://community.designtaxi.com/topic/28327-lego-raises-age-limit-for-playing-sets-to-honor-david-attenboroughs-100th-birthday">age limit</a> for playing sets to honor David Attenborough&#8217;s 100th birthday. Rapper Bad Bunny who aged himself 53 years to show up as an <a href="https://www.turkiyetoday.com/lifestyle/why-bad-bunny-aged-himself-for-met-gala-2026-3219838">85-year-old </a>man. Governing <a href="https://carnegieendowment.org/research/2026/03/governing-aging-economies-south-korea-and-the-politics-of-care-safety-and-work">Aging Economies</a>: South Korea and the Politics of Care, Safety, and Work. aging population is reshaping <a href="https://www.ubs.com/global/en/investment-bank/insights-and-data/articles/china-healthcare.html">healthcare </a>&#8211; unlocking a trillion-dollar opportunities.</p><h5>Need to <a href="https://competia.com/consulting/">provide a workshop for your teams</a> to investigate new strategic opportunities provided by an aging population?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p><a href="https://www.eurekalert.org/news-releases/1123175">Boring</a> conversations. You have<a href="https://www.technologyreview.com/2026/04/13/1135162/uri-maoz-does-free-will-exist/"> no choice</a> in reading this article. The Tower <a href="https://www.atlasobscura.com/places/the-tower-ravens-london-england">Ravens.</a> One <a href="https://www.bloomberg.com/graphics/2026-beef-prices-cattle-supply-chain">Calf</a> Shows Why Record Beef Prices Still Aren&#8217;t Coming Down. Visualizing<a href="https://flowingdata.com/2026/05/06/visualizing-history-within-a-grid/"> history </a>within a grid. Clipping, the practice of paying an army of random accounts to create and post short-form clips from longer videos has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q9OaeZ3KTbAWCBlNjlZfYZpEK0UWvK_w-lm1MbOTW1_niO5FpPBzJAtjibIitnzH7johYfVX-o2kl1xndc5-zEXQUGM0Si1Z5F50w19lJSiVMVTDK61-qghsynKWDW6mRVU5sIGboEBzgD5sBhEM4l0Uw6LUx0pXUw469PZ-aQxg8J5R01B7CVqQWWDSEnFZyEr2HytDM8vNemz5eGzShoc30hXByyyvy9RpCAeUQ6DPKslo-5UpLWgJ39eW7PoDxH-kbCWStw5soKEgNEHSJlIhx5SpKIDhfjWFEv6J-7S6A%2F4qj%2FVyJYpXx0RGyJ8teCt-KhjA%2Fh23%2Fh001.7A_4NmNR2SJth9wnUIyvBKbS8A3TfIFCIstVJtCLMmM&amp;data=05%7C02%7C%7Cb912fc1447994c7a7d6608deaf50cb68%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639140958713425835%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=aMryWyZ79w28j6m6Op8V4Y0pDwRTiRy5IxPdlnANAzY%3D&amp;reserved=0">taken over the algorithm</a>. When the <a href="https://www.noemamag.com/when-the-eternity-glaciers-disappear/">eternity glaciers</a> disappear. Once a sacred duty, <a href="https://engelsbergideas.com/notebook/hospitalitys-ancient-origins/">hospitality</a> was also a test of how societies welcomed strangers..</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>AI Surveillance in <a href="https://chinai.substack.com/p/chinai-357-ai-surveillance-in-chinese">Universities</a>. Researchers at GovAI and Brookings <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.brookings.edu%2Farticles%2Fmeasuring-us-workers-capacity-to-adapt-to-ai-driven-job-displacement%2F&amp;data=05%7C02%7C%7C28a7307bfc3b4347fad708de880e1fb5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639097791394162560%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HGvotKBUC8FgNdtDasbN2Ej98bV6LmmTl3EE%2FBIDxUM%3D&amp;reserved=0">estimated vulnerability</a> to job displacement due to AI. Meta reportedly had <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F7c08e1d5-a8b0-40e6-9d59-5438b69daca0%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C2ac885e4841248ed2a2d08deb2159363%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639144002962216427%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=qxdJFV%2FvLZZrvP9WhCUyTMbT6G1uTyWXE7%2Bls9TrQqQ%3D&amp;reserved=0">an unofficial leaderboard tracking</a> who used the most tokens. South Korea is considering an &#8220;<a href="https://www.straitstimes.com/asia/east-asia/south-korea-floats-citizen-dividend-using-ai-profits">AI dividend</a>&#8221; for citizens. <a href="https://x.com/rubenhassid/status/2051164924538212353">Prompting</a> is already dead.</p><div><hr></div><h1>Numbers</h1><p><strong>16%</strong>- <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.L4Cn43_sdw6nr3piTPbbX3etzWsxNSVTQsapD_FB8A9CDMHlQl_hCHeOiRuWrVZQt2A25CUNJ2VFOhUcLw5a66c4FZq6ZnJsARfcb5UIQWVcUxqH_gjx6__QiYe3IGmpEwQYwUTdJ43QjRPluWDNlq_1qVF7q60dse-aNS6mvOM0PZ8ysNtZGjO2C3BggKyHDruzmZ21RO9TjocyFnLvCCu5zzXKQpLpEJRGlk5Ctpw9RRLaPgKtFE7yi_Ew5wQ3WgzjRNilfhhP18gSnrI9pg%2F4q8%2FA6hqFXj9QTGEwN3jo3zESQ%2Fh31%2Fh001.6MXW4rUJ0w1qUssnImnVla_dOaJrU6Xivd5v9pDj3XY&amp;data=05%7C02%7C%7Ce55e21433033445f6cf708dea6ac0e84%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639131455074766586%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2FyF0dEUxTpuaHcDuIf1wzt4LuwRaeO0xPfU2m3UkAlg%3D&amp;reserved=0">Coveo&#8217;s 2026 Commerce Relevance Report</a> found that only 16% of consumers would let an AI agent shop for them</p><p><strong>10,000$</strong>- There&#8217;s a new <a href="https://electrek.co/2026/05/14/10000-ev-a-hit-in-china-offering-semi-solid-state-battery">$10,000 EV</a> in China</p><div><hr></div><h1><strong>Feeling good</strong></h1><p><a href="https://bahn.bet/">Betting</a> on trains. A <a href="https://amapof.us/">map</a> of us. Through a <a href="https://nicopr.fr/tmp/shades/heartfelt.html">rainy </a>window. A collection of 183 works of <a href="https://www.unrulyplay.com/">play</a> in unlikely places..</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Shadow runners, bone-ash apartments, and screwdriver plants]]></title><description><![CDATA[April 24, 2026]]></description><link>https://competia.substack.com/p/shadow-runners-bone-ash-apartments</link><guid isPermaLink="false">https://competia.substack.com/p/shadow-runners-bone-ash-apartments</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 24 Apr 2026 11:49:02 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/31234a73-56bd-45d8-a9cc-9e0d1454da40_6000x4000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 176th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter as I find myself in beautiful Tofino, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcardcatalogforlife.substack.com%2Fp%2Fgoogle-has-a-secret-reference-desk&amp;data=05%7C02%7C%7C4878a9763c34469455ac08de9a76d00a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639118032271412232%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Xb3asavEE%2BzRO2i8MkoubHolaLYYLmTQmg1hQwyV9Fs%3D&amp;reserved=0">Google Has a Secret Reference Desk</a>  e.g. verbatim mode &#8220;returns results for exactly what you typed, stripped of personalization and synonym-swapping. Avtually relevant <a href="https://actuallyrelevant.news/">news</a>. A crowd <a href="https://digitaldigging.org/crowdchecker/?utm_source=substack&amp;utm_medium=email">counter</a>.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Caterpillar Ventures seeks software to help create the fully autonomous <a href="https://globalventuring.com/blog/2026/04/09/caterpillar-ventures-seeks-software-to-create-fully-autonomous-bulldozer">bulldozer.</a> More parents are done pushing college. 1 in 3 are now betting on <a href="https://fortune.com/article/trade-school-vs-college-parents-job-market/?utm_source=substack&amp;utm_medium=email">trade school</a> instead. The <a href="https://www.scmp.com/news/people-culture/trending-china/article/3348673/chinese-buy-flats-cremated-ashes-due-high-cemetery-costs-leading-law-against-practice">bone-ash</a> apartments. Spotify is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.McdYzzCzDB2ZB6BIfGJR178BYYM7ZSPcFw02vroye4qTFFJWeBFktidC4eID1M1QhXa37B5wdPqYUMk470HKsTaqvj57qiCqKK5EE1-UloPCjm1BERJAPEARZhuZGz-i0jrFWolrq7bRDMAZJD478crqfcdR73yH7y_ZPotFEParcwnir30CEcg96T2J2n-J7e7iRXcVYFlw_NdWfKUqSiIPDGBGLNuiIhZ0-ccI7-FOxrpmuOQigI3HfVn28aW-n-Wy9jLhlJtdaHdePvpfN4HqdhxijKGLumfkmTMhOu7wk33uM1xQ4fH121OSAVLr%2F4py%2FpI-XWYAzQr2Lpaq6lWjNLA%2Fh48%2Fh001.LPO4DNqSiB8eNB7i0SFEJJWehoBQcQTMOnEChhO5oGM&amp;data=05%7C02%7C%7Cc679a69765934a804ee308de9ed066fd%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639122815084009633%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=vDujNcBimByLaSp8kLngIJjmVUvQgvRI7NL9BzLkpwo%3D&amp;reserved=0">debuting a physical book storefront</a> on its platform. These Gen Z artists cracked the code to getting a stable paycheck: <a href="https://www.businessinsider.com/gen-z-artists-snail-mail-clubs-analogue-stable-paycheck-2026-4?utm_source=substack&amp;utm_medium=email">snail mail</a> clubs. Britain will encourage households to use <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fc68cb8bf-d90d-427e-a262-730905c04cfe%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Cba5e8289e62d41c5ca4408de9c152490%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639119811783112694%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=PiE0j32U0IXm3IWnVW09mGoEYgnup%2FFiPkbHYcTibKM%3D&amp;reserved=0">more electricity</a> this summer. Allbirds, which recently sold off most of its assets in a fire sale, is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAwoq7GhaqHyw0-wbsBqwHUimBWG1FjrSfz5illnjLW-d9TPR_evMCVjOiIgITF7Jyr2FcHJPCDuT2X2rQTs1TcTpiL3-PhJgpJCLd5ygrD_bc9NZa-m1t1Xm0GWkacVChmqyOD4_xT9HAxkeqYZg-Ka_EghuHjF466dSSjDXj6_30-Ger5FTs4grUfqyJrShsg4_fgHPb8j7l00yBpOMEi8s_Sf2D2GgPuyDHiMK-ZvAsekxuUUH6O85f99ysfm-aG2rxOT2K3kiLUkxKvgUDuXl-QFisFIEBtfrlDMAlk1Ticn6GCBG-CZe5ah1IiKIp06pQNl6W6xd4xb1FrNfbIY%2F4pu%2Fa7nvfIDlTn6Bvd24rdAm_Q%2Fh23%2Fh001.gC-bcC6tY5BE5DiY9TpLOTpq13cmAiU3PeNfLqkOkHs&amp;data=05%7C02%7C%7Cba4dd25851174c0622d208de9babb46a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639119358929037521%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=S2AVGHDrK8dtScqdAqw2meKSu3lgJzNF34s1xvk3BRM%3D&amp;reserved=0">pivoting to become an AI-compute company</a>. <a href="https://link.springer.com/chapter/10.1057/9780230374850_6">Screwdriver</a> Plant or Independent Automobile Producer? Nordics and Estonia rolling out <a href="https://t.co/KKJqG76TR9">offline card payment back-up</a> in case internet cut.</p><div><hr></div><h1><strong>Our future</strong></h1><p>We gave an AI a 3 year <a href="https://andonlabs.com/blog/andon-market-launch">retail lease</a> in SF and asked it to make a profit. The 2026 <a href="https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/campaigns/megatrends/documents/ey-gl-megatrends-2026-report-04-2026.pdf">Megatrends</a> report. Canada&#8217;s <a href="https://www.cer-rec.gc.ca/en/data-analysis/canada-energy-future/2026/results/">Energy</a> Future 2026: scenarios results. Beyond Tomorrow: Four <a href="https://www.bcg.com/publications/2026/beyond-tomorrow-four-scenarios-for-the-world-of-2050">Scenarios</a> for the World of 2050. Earth <a href="https://2050.earth/">2050</a>.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>The Small but Wonderful World of <a href="https://www.atlasobscura.com/articles/bird-memorials-column-naturecultures">Bird Memorials.</a> Distance Brings Strava&#8217;s &#8216;<a href="https://lbbonline.com/news/Distance-Puts-Shadow-Runners-Centre-Stage">Shadow Runners</a>&#8217; Behind the Online Likes Out of the Dark. These Gen Z and millennial readers are reimagining L.A. <a href="https://archive.ph/fq94N">book clubs.</a> AI influencers are &#8216;everywhere&#8217; at<strong> <a href="https://archive.is/20260413195826/https://www.theverge.com/ai-artificial-intelligence/911267/ai-influencers-coachella">Coachella</a>. </strong>Coachella 2026 <a href="https://www.forbes.com/sites/oliviashalhoup/2026/04/09/the-billboards-on-the-way-to-coachella-are-some-of-the-most-anticipated-marketing-of-the-year-heres-why/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Coachella%20Marketing%20Highlights,%20Tax%20Cheating%20and%20the%20Rise%20of%20AI%20Sabotage%20%7C%20#510%20-%2021405856&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Billboards</a> Gain Relevance As Gen-Z Embraces Physical Media. File for a <a href="https://www.atlasobscura.com/articles/taxes-gifts-japan?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Wed%204%2F15%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">filet</a>. Italy to Limit Number of Sinochem Directors on Pirelli <a href="https://www.bloomberg.com/news/articles/2026-04-10/italy-to-limit-number-of-sinochem-directors-on-pirelli-board?utm_source=substack&amp;utm_medium=email&amp;embedded-checkout=true">Board</a>.</p><h5><strong>Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored The 2026 <a href="https://hai.stanford.edu/ai-index/2026-ai-index-report?ref=sentiers.media">AI Index</a> Report.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I will be working for a client over the next few months on identifying how the future of brick and mortar retail will be looking  like</em>: the &#171;&nbsp;<a href="https://www.bain.com/insights/the-future-of-retail-six-disruptions-that-could-shape-the-next-decade/">beyond trade&nbsp;</a>&#187; diversification. Retail <a href="https://7653748.fs1.hubspotusercontent-na1.net/hubfs/7653748/Reports/1024-106-2025%20Real%20Estate%20Outlook%20v3.pdf">Real Estate </a>Outlook. Retail <a href="https://www.knightfrank.co.uk/site-assets/research/report-pdfs/retail-renaissance/cmre25-003-retail-insights-compendium.pdf">renaissance</a>. A <a href="https://reports.weforum.org/docs/https://www.knightfrank.co.uk/site-assets/research/report-pdfs/retail-renaissance/cmre25-003-retail-insights-compendium.pdf_Reimagining_Real_Estate_2024.pdf">framework</a> for the future. How experience, technology and <a href="https://www.americanexpress.com/content/dam/amex/uk/merchant/pdfs/resources-insights/RETAIL-2050-REPORT.pdf">connection</a> will redefine future retail. Appraisal of mixed-use developments: insights from <a href="https://www.researchgate.net/publication/379811100_Appraisal_of_mixed-use_developments_through_multiple_criteria_decision_making_insights_from_Shanghai's_megacity_context">Shanghai&#8217;s</a> megacity context. The <a href="https://ulidigitalmarketing.blob.core.windows.net/ulidcnc/2019/08/ULI-City-in-2050-Booklet_LO-RES.pdf">city</a> in 2050.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> ?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p><a href="https://restofworld.org/2026/frugal-ai-big-tech/?ref=sentiers.media">Frugal</a> AI. The cognitive <a href="https://open.substack.com/pub/drphilippahardman/p/the-cognitive-offloading-paradox?r=5ah01&amp;utm_medium=ios">offloading</a> paradox. Google researchers have even <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.platformer.news%2Fr%2Fc41de5b9%3Fm%3Ddebc668f-e699-479c-8f21-b345dd0a6aa1&amp;data=05%7C02%7C%7Ca72a2c96559d422789f708de9c14edfa%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639119810865660597%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=bPCB%2BMP0xVHsPZrn0rbK1DHHuE3sufNJdThCKfd9qo0%3D&amp;reserved=0">found</a> that telling models to &#8220;take a deep breath&#8221; can improve math performance. An archive of 700 <a href="https://diagramchasing.fun/2026/portraits-of-population">hand-drawn </a>charts and graphics from India's census, and why they were made. Coming up with instant coffee.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>Chatbots are now prescribing psychiatric <a href="https://www.theverge.com/ai-artificial-intelligence/906525/ai-chatbot-prescribe-refill-psychiatric-drugs?utm_source=substack&amp;utm_medium=email">drugs</a>. World&#8217;s &#8220;<a href="https://www.axios.com/2026/04/17/worldcoin-zoom-shopify-retail-partnership?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=the-first-ai-blockbuster&amp;_bhlid=6d5402ba192bc5e3355db31aec6bc52526bc2d43">Proof Of Human</a>&#8221; Tech Pops Up Everywhere. Rent a <a href="https://rentahuman.ai/?utm_source=substack&amp;utm_medium=email">Human</a>.</p><div><hr></div><h1>Numbers</h1><p><strong>22%</strong>- 22% of prospective college students now <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA3rK_DInYqiV3_-d6dnlRUptBqk4s5wOoW8DsLWfCm_QJ6DtYEzW6LVJT_ZKOIB24RYnaS9olz1nTPYSQA1QEGaOjpVRv1iUAu8chyyEHbUWNrE_rWhbOX92n8c7N6Du4VLUlGhkXzgKh9zaoWyhgwT2PMhpz_L-MIUPXPaAzxlDDEZGGZdcme3gjEXu_fJIYI9loysTXJEQc3mXjcbOOowBy5gaARQ6zGv52at6qNZJkZarmPnDn6EUw4Mbuh4OBnkymr971bv5U5lLOdG_6X3RxlI6bZDlCPPCW0fbztAu%2F4pt%2F5ZlYvrVDSnKgZsoIEnA8sQ%2Fh51%2Fh001.zyDKmykr8yhfBD958o8MlKAwTQzpbDQzgTiQr7OJttQ&amp;data=05%7C02%7C%7C62ec6c5d1fb64a527af808de9ae2da81%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639118496282882485%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2FbFWtKEVb4FHIQfxtFUh2Uc95AWZncM4XRf3sVm%2FSXo%3D&amp;reserved=0">turn to TikTok to search for available scholarships</a>.</p><p><strong>1%-</strong> Since 2000, for every dollar of new wealth created globally, 41 cents went to the top 1%. The <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fwww.oxfam.org%252Fen%252Fresisting-rule-rich%253Fref%3DDenseDiscovery-384%2F1%2F0100019d88e8d0f2-8faf15ca-5e71-4855-af21-8a7cd7147d4a-000000%2FWdc0gnyZ6NjVbWCw-DCPSsXXFdQDZYGASc6HId9bh_4%3D452&amp;data=05%7C02%7C%7C1c53de47a8e24d98581308de99aa009d%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639117152586307489%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Av41XbyWJI1r%2Fif9%2FGBkqdfafIE9emRGCxo4ymv4u0I%3D&amp;reserved=0">bottom half</a> of humanity received 1 cent.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>The cultural <a href="https://culturalatlas.sbs.com.au/?ref=DenseDiscovery-385">atlas</a>. The bench with two <a href="https://www.atlasobscura.com/places/jamacia-pond-bench?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=The%20Week%20in%20Wonder%204%2F19&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">backs</a>. Train <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.trainjazz.com%2F&amp;data=05%7C02%7C%7Cdd6575f55dad453c1d2f08de9c7503b3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639120223542536971%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=twUQsj7kvNE198chQaaP2yWR9ns7Hv%2Fh%2B3n6uux5QUY%3D&amp;reserved=0">jazz</a>. Who is the world thought  a that <a href="https://quiche.industries/browser/">name</a> was a good idea? A collection of <a href="https://kottke.org/26/04/a-collection-of-transit-tickets">transit</a> tickets.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Dinergoths, robustness, and punk health]]></title><description><![CDATA[April 10, 2026]]></description><link>https://competia.substack.com/p/dinergoths-robustness-and-punk-health</link><guid isPermaLink="false">https://competia.substack.com/p/dinergoths-robustness-and-punk-health</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 10 Apr 2026 12:16:24 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/a509d42a-7fbd-40c2-bae3-3bbce3141ffa_2046x1364.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 175th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter last week as I find myself in Milan, Italy. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>A collection of <a href="https://tools.simonwillison.net/sort-algorithms">sorting</a> algorythms. Real-time Global <a href="https://www.humanconsumption.live/?ref=DenseDiscovery-381">Animal Consumption</a> Stats. How AI-Powered Web Scraping is Transforming <a href="https://vocal.media/writers/how-ai-powered-web-scraping-is-transforming-retail-intelligence">Retail Intelligence</a>. Five Findings About Today&#8217;s Market And <a href="https://www.forrester.com/blogs/five-findings-about-todays-market-and-competitive-intelligence-programs/">Competitive Intelligence Programs</a>.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>The AI boom wasn&#8217;t built for the <a href="https://www.theatlantic.com/technology/2026/03/ai-boom-polycrisis/686559/?lctg=625f69498bb98a273eab7bac&amp;ref=sentiers.media">polycrisis</a>. HBO is premiering the new season of its hit show <em>Euphoria</em> <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.Tw8iB59Mqy58w8wCG81cc7v-hw9pzkW6aw8mEOOpiXiCkx877TOh4rwCwUqH3q_erIFh7cysqoZhNCNxI5DaeW9u6bvlOgYHsjnf6Cq8ML9NmCK0vt58v_lKTqYdT-cjFS3G51GxXj3beLUCklDT7S7CZkrmE3X0Wsl1uDgcdWQuUFRV4RE_TmWyyS-FIkBGMyYrlgLpq8lMtWq3LIhAkuiaVbKj8vj8kezG1ZUXyuaAqJBD_hpSG95m5B4ShuQsNmIoFV4ThyIJiH61wgI5UzxnJF0kdlOT6UaPXuJaXNo%2F4ph%2FARS8QD3QRjKU6ToBZtFBbw%2Fh30%2Fh001.jd_YyhiO4CoTVZaYqIDBLvxdw7kIS9nJLOd7bJ0RYm8&amp;data=05%7C02%7C%7C9e2d2e844bb1422931ff08de91748c75%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639108126930422312%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=gT5By3dLPHIGRxB2rE9jKLCGxrjZtyOdNyoH%2BuJIK0I%3D&amp;reserved=0">at Coachella</a>. TikTok filed to become a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA6ADS88HoY5XKFPBUK-EHS5HxL-tJ12oJfm3an3ybbsHKag9S4iETlRCC5LE_D1BNDwWsnJldZyZtb-_RK3Cz_l1odf7GI09kXyK8NGcZ63caNBvTr2Hg3oBXDM-x8jENs1l2VrEItKK-1k6NB_scL0rsNr5PR6_PmqYFlQQPdk9jMYS_oZoWREvwwPFtemLpB9PvRNpQFxfDr52vclRqUb5IakMthoHWDVIhiele9PaTQkMwq7PWNnmUClVKpyvQPpOiWhOpS2Shb4fZfGHCJIoSRTRTwOk3k3etgJzCi4dvzr-2s-1tYk6iYqxP6BwrA%2F4ph%2FARS8QD3QRjKU6ToBZtFBbw%2Fh48%2Fh001.EwUnYMnVvGBg7Ajp53s9vBOXSmH_SeTZpw75vWbaorY&amp;data=05%7C02%7C%7C9e2d2e844bb1422931ff08de91748c75%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639108126931417475%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=iLmWuNODVdIxs25tKQcWPwZmP4fS3yhbKSu1wzjzxZ4%3D&amp;reserved=0">financial lender and payments issuer</a> in Brazil. The age of<a href="https://jraf-2023.sciencesconf.org/data/pages/hamant.pdf"> robustness</a>. What a beautiful <a href="https://www.linkedin.com/posts/bertalanmesko_what-a-beautiful-idea-a-virtual-train-experience-ugcPost-7440306605834919938-vH4n?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAACAD4YBYzMnwyqrtIjjMYFUTknXKIsjnso">train ride </a>experience. <a href="https://engelsbergideas.com/essays/chokepoints-are-the-true-crossroads-of-history/">Chokepoints </a>are the true crossroads of history. Fox to integrate the <a href="https://www.fastcompany.com/91523276/fox-is-the-latest-to-add-prediction-markets-as-a-new-data-layer-for-news-coverage?utm_source=substack&amp;utm_medium=email">prediction market&#8217;</a>s data across the media giant&#8217;s various cable networks. Uber and Volkswagen are rolling out their <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVcwHg53tA-4UQNyQfkEfp5v5LQTQS-axsivirGWtnSf9lHo6mk1Cc6GGdUoLe4YKbDBXY5WPYgBlXozj1gYdzu80_Mel9lkINhRYt0BU9o_g18jJUb41k8t2rLI4IaU5Dl8eMb_merKvOqryKae6hoVOB96TBzgdd-qdWlLF9-zKyJ0l8QY7Zr6VJqGpvHllCHVDZNAqP0Tv1qNqrjpN-TFTWvflHrSotrsKB6NGr1OFJFtKsq-CN1EVLlptqKDXgqmQ8hRhr6F-U9XKUIAMCBDMxisJVASTw4ex_KOIc3hhQ%2F4pn%2FLt2WHcT4TLaront1Hv01XQ%2Fh46%2Fh001.P7nSK2NKK8szwFMb6eVbQQOqVMUiQSdtjh6KAIZGvJk&amp;data=05%7C02%7C%7Ce9a3ded53ea04ac1b26108de962bdba8%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639113312272176396%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=uMLgFPW7OdTOFeMP9EmRHnOotHlirsxgp0kujeS1Un0%3D&amp;reserved=0">new microbus robotaxi service</a></p><p>Why we should know what <a href="https://www.ft.com/content/d8b26855-c6d8-4d76-b9f2-663e90548d6c?countryCode=CAN&amp;syn-25a6b1a6=1">we don&#8217;t know</a> &#8230; and avoiding the swiss tunnel.</p><div><hr></div><h1><strong>Our future</strong></h1><p>The first batch of <a href="https://thenodmag.com/content/gen-beta-babies-millennial-parenting-advice">Gen Beta</a> parents is here. Researchers at GovAI and Brookings <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.brookings.edu%2Farticles%2Fmeasuring-us-workers-capacity-to-adapt-to-ai-driven-job-displacement%2F&amp;data=05%7C02%7C%7C28a7307bfc3b4347fad708de880e1fb5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639097791394162560%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HGvotKBUC8FgNdtDasbN2Ej98bV6LmmTl3EE%2FBIDxUM%3D&amp;reserved=0">estimated vulnerability</a> to job displacement due to AI. Why &#8216;<a href="https://www.atlasobscura.com/articles/chinese-medicine-coffee">Punk Health</a>&#8217; Foods Are Popular with China&#8217;s Youth. The <a href="https://www.wsj.com/business/a-startup-is-supplying-drones-to-high-schools-to-stop-mass-shootings-a7800ade?mod=pls_whats_news_us_business_f&amp;utm_source=substack&amp;utm_medium=email">Drones</a> Coming to Schools.<a href="https://www.media.mit.edu/publications/chatbot-companionship-loneliness-study/?utm_source=substack&amp;utm_medium=email"> Chatbot Companionship: </a>A Mixed-Methods Study of Companion Chatbot Usage Patterns and Their Relationship to Loneliness in Active Users. The atlas of <a href="https://www-axa-com.cdn.prismic.io/www-axa-com/acpHiZGXnQHGZFj9_axa_foresight_report_2026.pdf">new futures.</a></p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. </strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p><a href="https://www.theguardian.com/lifeandstyle/2025/nov/24/rage-rooms-demand-surging-women-customers?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=get-your-rage-on&amp;_bhlid=c690e9f8427b08b1d5771203b36f13a43fd5e529">Rage rooms</a>: demand is surging and 90% of customers are women. What would you pay to bring your <a href="https://www.dazeddigital.com/life-culture/article/69834/1/fictional-boyfriend-box-dark-fantasy-subscription">fictional boyfriend</a> to life? Allbirds, the once-DTC sneaker darling of Silicon Valley, is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA0xS6fYZY455tc99OpkFkfHGJd4PvZg10ExtW8sk4aP6e8ei3cgIgFkvSnPMY5W8L_ecEPI8eCNS2LV5ut27h6LscaJH1M8bVVvVnB0Ypo85AONkHqL2GoH4wAhINV-usjyWghIioeF4LogOQ8whud3V9GKZbkIK-KP63O-mKC7JJNo7wRIoge-IE4JFSUQ7RYXposOX7vYXVRe-_FHKxR97r4uvYyHxdWNkVS3D6azDUd_cgX2BYJyUkPwDQSULOszxFl6rP63aDSAPhiH0EgKK-FACfLCuSZoqdeUlUm0c2jWerITSjnc0sRPAFMA7YREWcL61cLtGRMnVSHq9WSF1slIXzHSM_z6IJUATYoE0fM8d0uPCJUJ3rt88Asz2MQ%2F4pf%2Fs_6BiU1jTwq47FpItIPVvQ%2Fh35%2Fh001.u1hcZzRl2luIm1Pir-W-38vJQ3m_9cmspiZmKqHOqaE&amp;data=05%7C02%7C%7Ccdba1f7bcc5a468b1cee08de8fe239df%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639106398957768987%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ID3FWJMHwkb%2F43muOc09%2Bz8S4gPcq01yIQOnnrCDtug%3D&amp;reserved=0">being sold to American Exchange Group for $39 million</a>, a 95% discount of its valuation just five years ago. A truck carrying <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA4S-4BHseYS9LUdbmnWIBZtI-DUPrIzWOYawFORfPBAFQqqODsrBxh4527CpnovkK83RZj6cHftI4ijTrXUceCB5atmnYwfFROFTW3rj2LpjrdLhWRgqQ0-kBLkVHk-oL64bkVcGC9EZU1-szlVDL3dYnuxrqgOXfsdEUqs49qczgwI6mXAMyj50r2IRo7ofXebbBT3lFdTH46ABDvFIC9rkMK4A-f2mAsmB3cUTqJ4EUMcEQ5kl-XjKev3_ZGJsILYtKjKAYHmDQ8oCTs5rqeiOCs-Sdo_25uuPBbV3V6n3%2F4ph%2FARS8QD3QRjKU6ToBZtFBbw%2Fh15%2Fh001.Or4eeYwgMx1Bg8wbTmg6yklVu2P2Nzct1gmxo75zdTI&amp;data=05%7C02%7C%7C9e2d2e844bb1422931ff08de91748c75%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639108126930011131%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=fs0zNdAFBrpY4ch%2FN17pq%2B3Pbmtl6abATKtVEcUj1Rw%3D&amp;reserved=0">12 tons of KitKat bars</a>, roughly 414,000 packages of chocolate wafers, was stolen. The mysterious Redditor who&#8217;s changing the way we <a href="https://www.vox.com/life/481598/reddit-laundry-kismai-lipase-detergent-list-spa-day">do laundry.</a> Waymo will start sharing <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q9IYRxU_H5qa21b76vAteC0r627jET5UWCt9OLlMq0pDwTG6OJAw07WupnasAESChyecMAxBD9Vytk4bxoeigsllPonxMS31D3jbxU724qq3NyusvW4LD_eE8yxM-nzuXBXllBYYwyiTaIPZDRf1HIckGOrB7UWKV7aC02JiwY8YypTHo5Rb7WTX_kF3cqakqBJ6IN6tV4ltoCpjubgmFkPZprc_88ZTzMH2ZoBZJLWf0Fyo2cBjzhuvIM_fPkA6Cad0Vh4oN5cSbzWReqn4a2D%2F4po%2FlrAJi39tTkCEggk6Pvtn6g%2Fh44%2Fh001.YArdU2gWlsMhA1-iQuuEGL5hqI24HAyYfsbmC_5Nvws&amp;data=05%7C02%7C%7C9b2ea77fa9d341739a0308de96f4e459%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639114175807831200%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=jgYuyMFbNU9Odb8AAtL9X2BUvGqiPhzIol%2BkBs52rgc%3D&amp;reserved=0">pothole data</a> with city officials in the municipalities where it operates.</p><h5><strong>Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the world of <a href="https://www.beautifulpublicdata.com">beautiful public data.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I have been working on a training program for board of directors, which I am giving in April in Canada, about how boards are increasingly using AI to help them prepare, and participate to board meetings</em>: Using AI in the Boardroom&#8212;New <a href="https://corpgov.law.harvard.edu/2025/11/29/using-ai-in-the-boardroom-new-opportunities-and-challenges/">Opportunities and Challenges.</a> Do&#8217;s and Don&#8217;ts of Using AI: <a href="https://corpgov.law.harvard.edu/2025/09/14/dos-and-donts-of-using-ai-a-directors-guide/">A Director&#8217;s Guide</a>. Using <a href="https://www.pwc.com/us/en/services/governance-insights-center/library/assets/pwc-ai-and-board-governance.pdf">AI in the boardroom</a>. AI in the Boardroom: Which Industries Are <a href="https://ceoworld.biz/2026/04/09/ai-in-the-boardroom-which-industries-are-leaning-in-which-are-holding-back/">Leaning In,</a> Which Are Holding Back. How <a href="https://www.governance-intelligence.com/regulatory-compliance/how-activist-investors-could-turn-ai-use-governance-test">activist investors</a> could turn AI use into a governance test.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> on artificial intelligence tool can or should be used in the boardroom?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The Scottish <a href="https://www.elysian.press/p/the-scottish-island-that-bought-itself">island</a> that bought itself. Notes on dinergoths. Owning the Future of <a href="https://www.wired.com/story/andurils-real-war-is-with-itself/?utm_source=nl&amp;utm_brand=wired&amp;utm_mailing=WIR_Weekly_032726&amp;utm_campaign=aud-dev&amp;utm_medium=email&amp;utm_content=WIR_Weekly_032726&amp;bxid=60590eecdf00002f35108fcd&amp;cndid=64270972&amp;hasha=3d323b199c0810f854cdcca834194d27&amp;hashc=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411&amp;esrc=unsubscribe-page&amp;utm_term=WIR_Optdown">War Tech</a>: Mishaps, Delays, and Challenges Abound. The<a href="https://aeon.co/essays/how-the-hypercuriosity-of-adhd-may-have-helped-humans-thrive?utm_source=Aeon+Newsletter&amp;utm_campaign=0c0fd55992-EMAIL_CAMPAIGN_2026_03_27_COPY_01&amp;utm_medium=email&amp;utm_term=0_-62b901ec41-71949532"> hypercurious</a> mind<strong>. </strong>A record number of objects went into<a href="https://ourworldindata.org/data-insights/a-record-number-of-objects-went-into-space-in-2023?ref=sentiers.media"> space</a> in 2025.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>America Needs AI That Can Do <a href="https://www.wsj.com/opinion/america-needs-ai-that-can-do-math-392b223b?twclid=2tc3hy9b3gmh63mzeyuolw6fx">Math.</a> A study by Stanford University researchers found that chatbots, in order to keep us engaged, are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Frestofworld.us20.list-manage.com%2Ftrack%2Fclick%3Fu%3Dc76200c89df50977d8e39d720%26id%3Da0999b98bc%26e%3Ded7009422f&amp;data=05%7C02%7C%7C87678a45980f47eb286d08de96f08af4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639114157034150573%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=C1xJDhNAjphBJc8SvrK0G%2FlebI0AsLXeVJSiMa2Kx3E%3D&amp;reserved=0">overly flattering</a> when we ask for personal advice. What happens when AI can <a href="https://www.theatlantic.com/technology/2026/04/claude-mythos-hacking/686746/">hack everything</a>?</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Obsolete <a href="https://citiesandmemory.com/obsolete-sounds/">sounds</a>. Articles from Wikipedia that have had fewer than  <a href="https://www.lennysnewsletter.com/p/state-of-the-product-job-market-in-ee9?utm_source=substack&amp;utm_medium=email">2,000 views</a> in the past year. Places to <a href="https://washere.live/">draw</a> on. The <a href="https://bindermartin.com/en/work/balance-bench">balance</a> bench.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Corporate girlies, swarm biotactics, and fake patients]]></title><description><![CDATA[March 21, 2026]]></description><link>https://competia.substack.com/p/corporate-girlies-swarm-biotactics</link><guid isPermaLink="false">https://competia.substack.com/p/corporate-girlies-swarm-biotactics</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Sat, 21 Mar 2026 20:56:56 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/0c0e35d6-aede-4c87-9da4-7685d04c00f0_4032x3024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 174th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Lausanne, Switzerland. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>A <a href="https://videosearch.io">video</a> meta-search engine. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.theatlantic.com%2Fclick%2F44702506.25590%2FaHR0cHM6Ly93d3cud29ybGRtb25pdG9yLmFwcC8_dXRtX2NhbXBhaWduPWdhbGF4eS1icmFpbiZ1dG1fY29udGVudD0yMDI2MDMxNSZ1dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZsY3RnPTYwNTBmZmE2Zjk4ZWM3NTUzYzJkNzJkZg%2F6050ffa6f98ec7553c2d72dfBf007ab70&amp;data=05%7C02%7C%7Cbbdadf62a14b4022a3bb08de828221fa%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639091692582489231%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=UbKsm6GAg79frn0Kg8NcgCvtyDfZTzywLKnWFUSSL50%3D&amp;reserved=0">World Monitor</a>, a website that turns any browser into a makeshift situation room. How to Use <a href="https://medium.com/@peterslab/twitter-viewer-without-login-2026-guide-how-to-use-twitter-search-without-an-account-ffecd22f8586">Twitter Search</a> Without an Account.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Gen Z has become <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA-UNdhu93Y5PXjMAn_wNsvZmIXBflQ87B2uD7HSnrEN4jCou-ILm3aPtSgPa9fKC2SWE5cdDYU7MyekXErFPF-QvbuTDwgWz0yD3nLjBPaV8GT2TyvzFrGtWx9dyZ8TkQHo4JBW1VAAgW4Q7boh8bsIhMBvtHtUkGNSfobPJM3pAs_WtsMdVdXVVrh4HCPy9IBKQq1A-jf86Ch4BAShpeDDqTeWY2yLmCFwOG2l5Wb2_b8hNms0RHMwf6dK-zlvzNswb18kCRf5gRt2qriWMxU7E4ct4Vwj1XwRgd0dc4veN%2F4ow%2FSADnnODmTbSkcYw9afZlNw%2Fh24%2Fh001.BSxjfZ9BNWfNrkoJ4Um3K1qMFIuJIagN0nOwo8RUbaA&amp;data=05%7C02%7C%7Cbbf27cf7f1cd4d0d146108de80fc8c48%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639090019338662413%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=PvI%2FDobWI2OkBU4movk5hoInWH0pBcuPvNUY%2BZ8KqzY%3D&amp;reserved=0">the largest share of the moviegoing audience</a>.  Shein is rolling out a new product that will allow smaller brands to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7SZNfho9xdyUo_FXRcHQQeh0b6iVE2KTtl_-AYWQgGEhR0HF625i5HgHqQrGYxVCsh5hQk53qr3aWmK6mQoafGL4xLRTeJtFcsRtllpH0Y6-8UFwkNghsYezUDPDwkht1Os6GHHZZUW8ennMb42wkMVjgRdCYGsB_jWjgXM8R1GHR79eluQwMfIt0gwVStuMRvbf0iGLg2kSTTiiGa8TDqStHFkJvpjTHkXWjIkmE1lrdr03MP2GoAPP7oOS4R6gRBlzJvncZ6xb8Jxh-wiu4YRfEbJssZy4mSFgIBjAMml8gUgqAXNe3BevNcqAMR_KqDN2JzNPRJ8jHfsVixw7FFugolvXk5Erzd6pgj_nXKaOy37k84s3OS3dlAjoHAk6Q%2F4ow%2FSADnnODmTbSkcYw9afZlNw%2Fh48%2Fh001.Hr3Wabw_-njTYMr6krctVQdkUI0EWu3kOl3gZp8UVnM&amp;data=05%7C02%7C%7Cbbf27cf7f1cd4d0d146108de80fc8c48%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639090019339327745%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=4oEFDP0fqNb6qACHGy8KfnxYnKMKLC%2BsLGIXHBwaDsk%3D&amp;reserved=0">tap into the company&#8217;s supply chain logistics</a>. TikTok is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.ZbBTooPa9RPpuuVS7X9HeY7LlAk5a3yZzhvYWOEHY9UaMZ3aEe5EUzfC9s_7Iha6gBV6VnYfTij8R1CSQf76oQr-RGxsk6TtyNJvbEMeFpWAk443-OveQhK4zmHQsBajs0wJ9v9M0pPBV2_Y_cP2LNRgXjRfZzRHYHz1LaT6x5r31k6oY1ERz3O1NI5x5xGlWcaBU5szE9v7tI68Pz4qJjhhd8XOyl14-Da3U5zshER6vL-aIqHz2rERsh1barjwYybasXQn4Dcz-X5gjueUiWWGrxjoutf_0EJSUe0ovtshGrgBd3wg4y0WPKvT4mXp%2F4ow%2FSADnnODmTbSkcYw9afZlNw%2Fh53%2Fh001.173gtBV7Py_3YGiKwOZELKIpExT1eGjviulF1df7duU&amp;data=05%7C02%7C%7Cbbf27cf7f1cd4d0d146108de80fc8c48%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639090019339455427%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2F3awgSmgCwasFEUgM2carhFAnXpNWCbvJkvgQFzT%2BeU%3D&amp;reserved=0">going on the radio</a> in a new deal with iHeartMedia. The pleasures of <a href="https://www.inconspicuous.info/p/the-pleasures-of-poor-product-design">poor product design</a>.  As Hollywood Gigs Dry Up, Actors Are Playing <a href="https://variety.com/2026/tv/news/what-are-standardized-patients-actors-side-hustle-hospitals-1236678608">Fake Patients</a> in Real Hospitals.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Four Scenarios For The Future of <a href="https://medicalfuturist.com/four-scenarios-for-the-future-of-smart-rings">Smart Rings.</a> Foresight <a href="https://www.brookings.edu/collection/foresight-africa-2026/?ref=sentiers.media">Africa</a> 2026. Meet the Researchers Who Can <a href="https://thewalrus.ca/dream-engineering/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Dream%20Engineering,%20How%20To%20Effectively%20Boycott%20AI%20and%20the%20Mysterious%20Black%20Taj%20Mahal%20%7C%20#504%20-%2020927936&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Engineer Your Dreams</a>. <a href="https://www.technologyreview.com/2026/01/12/1130011/embryo-scoring-genetic-testing-2026-breakthrough-technology">Embryo</a> scoring: 10 breakthrough technologies. In the Status Economy, Even <a href="https://www.highsnobiety.com/p/in-the-status-economy-groceries-are-a-flex-poppi-david-graza/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=creator-tv-guide&amp;_bhlid=c9d27f9d3415a4c3ba8534a072f2c5cb63615c92">Groceries</a> Are a Flex. <a href="https://assemblingthefuture.baukunst.co">Assembling</a> the future. Swarm <a href="https://www.swarm-biotactics.com/">biotactics</a>.</p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Hundreds of firms poised to be banned from<a href="https://nypost.com/2026/02/20/business/hundreds-of-firms-poised-to-be-banned-from-snatching-up-homes-under-new-white-house-plan/"> snatching up homes.</a> How much <a href="https://financialpost.com/financial-times/court-will-decide-bankers-can-be-fired-for-sleep">sleep </a>does a banker need? A US firm settles lawsuit. <a href="https://www.theguardian.com/technology/2026/feb/21/us-farmers-datacenters">US farmers</a> are rejecting multimillion-dollar datacenter bids for their land. What color is your <a href="https://www.inconspicuous.info/p/a-very-dairy-mystery-the-colors-of">butter</a>? <a href="https://www.trendwatching.com/innovations/french-stickers-turn-aging-devices-into-badges-of-honor?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Dream%20Engineering,%20How%20To%20Effectively%20Boycott%20AI%20and%20the%20Mysterious%20Black%20Taj%20Mahal%20%7C%20#504%20-%2020927936&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">French stickers</a> turn aging devices into badges of honor. How Gen Z &#8216;<a href="https://www.fastcompany.com/91195642/how-gen-z-corporate-girlies-took-over-tiktok">corporate girlies&#8217;</a> took over TikTok. The <a href="https://www.wsj.com/business/retail/mcdonalds-burger-king-rivalry-wendys-video-big-arch-whopper-cf85cac0?mod=lead_feature_below_a_pos1&amp;utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=ben-affleck-s-ai-company&amp;_bhlid=bb3d09056b65e69af2090d3c77dc87050e7bacae">baby-bite</a> controversy. Are <a href="https://www.instagram.com/p/DVJZ3hgko5h">reading rooms</a> the new clubs?</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the <a href="https://variety.com/lists/tiktok-discover-list-2026-irene-suwandi-leana-deeb-olly-bowman/andrea-novitaa-andreanovitaa-tangerang-indonesia/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=burger-king-goes-big-brother&amp;_bhlid=e9f30411811cb1e91ef853e2fdcd8a071848680c">TikTok Discover List</a> 2026.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The strange death of <a href="https://engelsbergideas.com/essays/the-strange-death-of-private-life/">private life</a>. Does culture make <a href="https://aeon.co/essays/who-am-i-when-i-care-emotion-through-the-lens-of-franz-boas">emotion</a>?  Where Censored Words Find a Safe Haven: Inside <a href="https://www.nytimes.com/2026/03/11/arts/minecraft-uncensored-library-united-states.html?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=dead-cow-walking&amp;_bhlid=789aaf5e6fabf29e0460e23424ab0b0d6b01432c">Minecraft.</a> Social Connections and <a href="https://www.oecd.org/content/dam/oecd/en/publications/reports/2025/10/social-connections-and-loneliness-in-oecd-countries_d6404192/6df2d6a0-en.pdf">Loneliness</a> in OECD Countries. The <a href="https://www.quantamagazine.org/new-strides-made-on-deceptively-simple-lonely-runner-problem-20260306/">lonely runner</a> problem. About <a href="https://www.cartographerstale.com/p/where-is-the-boundary-of-the-iberian">peninsulas.</a> <a href="https://www.nature.com/articles/s41586-026-10176-5">Genome modelling </a>and design across all domains of life with Evo 2. </p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p><em>I choose here a few articles that demystify how AI will be pragmatically embedded in our world</em></p><p>Keeping <a href="https://variety.com/2026/film/news/netflix-acquires-ben-affleck-ai-filmmaking-startup-interpositive-1236679498">filmmakers</a> at the center of the process.<a href="https://worldflightsim.com/beta/"> Fly</a> anywhere on Earth (<em>once a pilot, always a pilot&#8230;</em>). An interactive <a href="https://www.antscan.info/">biomedisa</a> database. The<a href="https://sites.research.google/floods"> flood</a> hub. <a href="https://www.noemamag.com/ai-agents-are-recruiting-humans-to-observe-the-offline-world">Offline World.</a> Can We Run Experiments on<a href="https://datasociety.net/points/can-we-run-experiments-on-history-with-ai"> History</a> with AI?</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>19% </strong>- <a href="https://www.nytimes.com/2026/03/09/us/billionaires-federal-election-campaign-contributions.html">Billionaires</a> made 19 percent of all reported federal campaign contributions in 2024</p><p><strong>4 mns</strong>- In India, the <a href="https://ourworldindata.org/four-minutes-of-air-conditioning">daily electricity budget</a> is sufficient for only 44 minutes of AC. In Nigeria, just 13 minutes; and in South Sudan, just 4</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>These Travel Videos Have No Host, <a href="https://www.wsj.com/lifestyle/travel/these-travel-videos-have-no-host-no-voiceoverand-theyre-addictive-73f2878d?st=xCmD4F&amp;reflink=desktopwebshare_permalink&amp;utm_source=substack&amp;utm_medium=email">No Voiceover</a>&#8212;and They&#8217;re Addictive. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdialed.gg%2F&amp;data=05%7C02%7C%7Cbed3a4e475ed4ea4c9b108de73f69993%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639075700140011923%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=IyfTAbHJrLz4HD0yEIH6PxXhLJNIG%2BC7C3fZNTpk%2FoU%3D&amp;reserved=0">The Color Game</a>. <a href="https://bahn.bet/">Bahnbet</a> or bet on the the slow decline of the German rail system. The origins of <a href="https://www.straitstimes.com/multimedia/graphics/2026/02/pokemon-tree-of-life/index.html">Pokemon</a>. Ring the <a href="https://visdeurbel.nl/en/">doorbell</a> if you see a fish.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Ghosposting, agrihoods, and aura farming]]></title><description><![CDATA[March 6, 2026]]></description><link>https://competia.substack.com/p/ghosposting-agrihoods-and-aura-farming</link><guid isPermaLink="false">https://competia.substack.com/p/ghosposting-agrihoods-and-aura-farming</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 06 Mar 2026 13:21:35 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/00d8b531-722f-485c-a805-01f709cf039b_1089x818.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Welcome to this 173rd issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Inside the world of <a href="https://audioboom.com/posts/8837511-inside-the-world-of-medieval-espionage">medieval</a> espionage. OSINT tools for working with <a href="https://hackyourmom.com/en/kibervijna/instrumenty-osint-dlya-analizu-zobrazhen-u-2024-roczi/">images.</a> The community-maintained successor to the CIA <a href="https://openfactbook.org/">World Factbook</a> (comprehensive data on 254 countries and territories). 1 dataset, 100 <a href="https://100.datavizproject.com">Visualizations.</a></p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Uber announced a partnership with eVTOL startup to launch <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.nGrYKKOUx1I5pqvF81yT9y5M2q5rZV3P8m68Vr9lTFyIgAgzLuKRtbVEtddfafqAJ8m2OE-PMao4gi64HUtC-445FtXYpewKupbZWMCwSYQt8jwmF4PviHzSb8Q7xflHcuK1QD1xCp44Y24z47Z01IkH1branZi73aLCNYBO28W6o4U42gLlutH1cAlmM8fZPtCL-YebNx-v8eE8FJvEYOyjHd_GFjBTY56pJ-C_bi4rEO3fSlHw5enLYqNdeEYSmIBy9DA4FK5v7ZtriVmS6UD3y6iLaj5eFSFq6iBp7vigqdJirmamB5xd32PHEmgFjCVx34nFnD_aG7wG_CztyA%2F4oi%2Fl3-TISZ0QsusEMUJGB5AuQ%2Fh23%2Fh001.NgcyDEbNpN-GPy8GKEJlAz0L2DEPn0k3-4_hz7ufYAw&amp;data=05%7C02%7C%7C18ad4e048e2a4ec43ec108de7604827e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639077958892454537%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Gsku9QS8CrBvS2pIAmYRgVVsluT9Db7r8RVnTP8qEIs%3D&amp;reserved=0">Uber Air</a> , an all-electric air taxi service. The DJI Romo <a href="https://www.theverge.com/tech/879088/dji-romo-hack-vulnerability-remote-control-camera-access-mqtt">robovac </a>had security so poor, this man remotely accessed thousands of them. The PBOC, The State Banks, and <a href="https://www.cfr.org/articles/the-pboc-the-state-banks-and-backdoor-intervention">Backdoor Intervention</a>. The Disappearing American <a href="https://www.theatlantic.com/ideas/2026/03/mortgage-decline/686178/">Mortgage.</a></p><div><hr></div><h1><strong>Our future</strong></h1><p>Apple is reportedly <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.sCVi9FFzjhdGrX3EOdHxCK0tIRBkWoPKyYhs9aJA97JuYMrnf8BKHjDxYl_wOvSPmo4DRni74-nyMh9F8v6vAWSeu5x8G6JKjyGPTY8hVFk60mQYH1bRHcEqhIzvz2iXbsP2t8J1BI9MgK5uQl0gSo1aPM2SXrGNsqJpgtgv7YtyzPpfGF1fAccllVnTCV0B5NQD3_u8-BJvD67XSFcympwvJ2MPOS0_42nGB2IB5Jb4nQ2BoumUWkWLllNFI3ob7dvKnQjmLgcaNAZixKsI-6vB_tUVbI5suKH-meIZTS_d_pNZWVBg59-p9ca8tevfB9WvL21LRqnOysQYlg_05yP1l3ljZY2mIs9sboLtBgY%2F4nm%2FTcRlDlsFTMie5Hnaaq4PDw%2Fh47%2Fh001.pyGrkZQFABNCkP06vF9g6kWY080td7lYyOBJtmRsOeI&amp;data=05%7C02%7C%7C2607b52ad78b43fa516208de5cdfd875%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639050313665345350%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Jx3uCu%2BGxi0wGcR5tYpOkyfywg8slb6qxsX%2B%2FPnDB7Y%3D&amp;reserved=0">working on an AI-powered wearable</a> pin. Testing &#8216;Employees&#8217; That <a href="https://www.eweek.com/news/xai-ai-human-emulators/">Aren&#8217;t Human</a>. &#8216;Looksmaxxing&#8217; Reveals the Depth of the Crisis Facing <a href="https://www.theatlantic.com/ideas/2026/01/looksmaxxing-clavicular-vanity-trump/685636/">Young Men</a>. Irreplaceable <a href="https://ads.tiktok.com/business/en/next?utm_source=substack&amp;utm_medium=email">Instinct.</a> Broad, global developments from <a href="https://www.sitra.fi/en/foresight/megatrends-2026">Finland</a>&#8217;s perspective. <a href="https://grist.org/cities/what-happens-when-a-neighborhood-is-built-around-a-farm/?ref=sentiers.media">Agrihoods</a> reimagine urban living by putting food, not cars, at the center of the community.</p><p>And: a reading list for strategists who want to think dangerously, the &#8220;<a href="https://zoescaman.substack.com/p/the-imagination-curriculum">Imagination Curriculum&#8221;</a></p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p><a href="https://laurentfrancois.substack.com/p/ghost-posting-publier-pour-personne?utm_source=substack&amp;utm_medium=email">Ghostposting</a>. Viral app in China taps into national <a href="https://edition.cnn.com/2026/01/14/china/china-viral-app-are-you-dead-yet-intl-hnk">loneliness</a> by asking: &#8216;Are You Dead?&#8217; The local dive bar, or <a href="https://www.businessinsider.com/gen-z-exclusive-restaurants-regularmaxxing-central-perk-2026-1?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=ian-mckellen-and-you&amp;_bhlid=b3d55bbdc381b6271bfab470b757eef54e8c33bb">regularmaxxing</a>. <a href="https://www.theguardian.com/culture/2025/jun/06/explain-it-to-me-quickly-what-is-aura-farming-and-is-it-cool-or-cringe">Aura farming,</a> the new Gen-Z craze. <a href="https://www.theverge.com/tech/864601/zipline-drone-delivery-food-takeout-texas">Burritos</a> from heaven. The <a href="https://www.ikea.com/us/en/cat/baesingen-series-700636/">B&#196;SINGEN</a> series. <a href="https://www.curbed.com/article/autism-friendly-vacation-rentals-fire-island-florida-california.html">Autism-Friendly </a>Vacation Rentals Are on the Rise. <a href="https://flowingdata.com/2026/01/22/word-mentions-in-quarterly-earnings-calls">Word mentions </a>in quarterly earnings calls. Family <a href="https://restofworld.org/2026/ai-deepfakes-grief-celebrations-india/?ref=sentiers.media">deepfakes</a> help people celebrate and grieve in India. Dining in<a href="https://www.lavie.fr/christianisme/eglise/diners-du-silence-au-college-des-bernardins-une-experience-sensorielle-et-spirituelle-102901.php?utm_source=substack&amp;utm_medium=email"> silence.</a> <a href="https://www.resiclubanalytics.com/p/japanese-builders-quickly-acquiring-american-homebuilders-daiwa-house-buys-united-homes-housing">Japanese builders</a> are rapidly acquiring U.S. homebuilders.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FMDJkNDEwNGEtNjMwMS00ZDRlLWFlNjktZTFkMGE0OGEzZWVlfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwOi8vZGF0YS10by1hcnQuY29tLz91dG1fc291cmNlPXB1bnRvZmlzc28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249NjQzLXF1YW50dW0tb2Ytc29sbGF6em98ZW1haWw%3D&amp;data=05%7C02%7C%7C577c91e26f824cf396ff08de6639f2a8%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639060596217222263%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HnvAZ9i%2BtXKXbRwaUBDbhDCNSNOCMxYDeRvSf05zbC8%3D&amp;reserved=0">data-to-art.com</a>, a "curated online gallery showcasing the work of international data experts."</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am working on a series of engagements with family businesses</em>: Passing the <a href="https://www.mckinsey.com/industries/private-capital/our-insights/passing-the-baton-creating-value-through-ceo-succession-at-family-businesses">baton</a>: Creating value through CEO succession at family businesses. The succession drama of the <a href="https://www.bloomberg.com/news/features/2026-01-30/sweden-s-powerful-wallenberg-family-is-readying-for-handover">Wallenbergs</a>. Chandaria family office <a href="https://www.billionaires.africa/2026/03/05/chandaria-family-office-opens-kenyan-empire-to-investors/">opens Kenyan empire</a> to Investors. LVMH CEO Bernard Arnault is now 77. Thanks to a <a href="https://fortune.com/2026/03/05/how-old-is-lvmh-ceo-bernard-arnault-how-long-can-he-run-company-85-bylaws/">shareholder change</a> to company bylaws, he can continue as boss until he&#8217;s 85.</p><h5>You work for the family business and want to understand the governance dynamics? Our other newsletter is <a href="https://familybusinessgovernance.substack.com">here</a>.</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Under-Automated, <a href="https://chriskong.substack.com/p/under-automated-overlooked">Overlooked</a>. Choosing <a href="https://phirephoenix.com/blog/2025-10-11/friction?ref=DenseDiscovery-368">friction.</a> U.S. Olympic speed skaters adapt NASCAR &#8216;<a href="https://www.npr.org/2026/02/16/g-s1-109858/us-team-pursuit-speed-skating-bump-drafting">bump drafting</a>,&#8217; revolutionizing team event. Why Gen Z Is <a href="https://www.wsj.com/lifestyle/careers/gen-z-worker-skills-294463f6?utm_source=substack&amp;utm_medium=email">Unprepared</a> for the Workplace. The <a href="https://7thin.gs/p/hormuz-energy-crisis-europe-lng-dependency">straight</a> truth. California&#8217;s Deadliest Avalanche Turned on One <a href="https://www.theatlantic.com/science/2026/03/californias-deadliest-avalanche-castle-peak/686227/">Choice</a>.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p>On <a href="https://www.columbialawreview.org/content/on-algorithmic-wage-discrimination">algorithmic wage</a> discrimination. Burger King is rolling out a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q8dqb19k36iY-Mx2eGGFf_i-n8Sw2QBi8-H6-6M_NA_bElrpCSSmYGsnI_9Ush4aWz-gSsYlccxD8oYS9WvHFteNmVVJPFrex57uPOgUa33u0UQ0IGwl6pTnh-nHELcInc_XJUMNN15xNLrBouMsZcRpXROoP31qXLweptgvQ-xgHDGj-lbSK3Sfh-uxZ8mM-EyPz_dqfcJK7HAJFG-Nx6sgfq4majWDNgCoPKZHTyXc2tHXYrBgA0XQOm8JiOu4P03CmBkLMno3DbRBvMAnwWL%2F4oi%2Fl3-TISZ0QsusEMUJGB5AuQ%2Fh29%2Fh001.bN5jr9zVkaSr0X7aWAu0vNX4O9R1VS9-yYNDJZZqwns&amp;data=05%7C02%7C%7C18ad4e048e2a4ec43ec108de7604827e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639077958892552433%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=66cVN%2F9gg0fEqhNdxS2vWcRMwwq5IUCWKmFGAXOs7kU%3D&amp;reserved=0">new AI chatbot named Patty</a>, accessible through employee headsets. But beware: Patty is judging you, too. The next AI <a href="https://restofworld.org/2026/ai-whistleblower-psst-mary-inman/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=c3478e3464-row-newsletters-global_2026-03-03&amp;utm_medium=email&amp;utm_term=0_-c3478e3464-409913639">whistleblower</a> could come from anywhere in the world. Uber employees have created an AI version of their <a href="https://www.fastcompany.com/91500087/uber-ceo-dara-khosrowshahi-has-an-ai-clone">CEO.</a></p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>3/4 - </strong>Nearly three in four restaurant orders <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA05P-4xRVjl9HDWK4B7cjYpttWBR50pXe1BpFIMn65CgLIfK5-LlzdxXHbP8jp6QYZCu8zOvVSWoGP7QZT6LQfCPw0QO90tHDzPCgJnOnY85WfyeJ0zihS-gqFtUQzVwIpPDcurdIEMB_sjRCYbbfcDsxpy-AaAZIWTj68LWVVp74SkF3lpyG2Ti_Fo7dTTGL0vAucmixZt5qPBPuTom0174p4AtHsJR_hQTWf63ZoLByHVX6zJuRST0TLWyiEYhZX4kiO_ioS1GzcjdV6wyEPo%2F4nt%2FAnvSnX4ySnOcmbwvtCLQPg%2Fh48%2Fh001.M3bcPvLTZUsv2C9WWOhsb3Ttrm957VWuJqQiUgUo8rA&amp;data=05%7C02%7C%7Cf61ad30c83a04984476e08de6256e034%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639056322443174814%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5aa%2Fghq4zvLC73uYBPNPzMN7SEQDGdg%2FgiO8NIpbeOY%3D&amp;reserved=0">are now takeout</a></p><p><strong>157,000</strong> - In the United States, 157,000 <a href="https://smooth-robotics.com/solving-welder-shortage-with-cobot-automation/">welders</a> are nearing retirement, while most welding remains manual</p><p><strong>4.15 bn</strong>- Bad Bunny&#8217;s Super Bowl Halftime Show generated a record <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.McdYzzCzDB2ZB6BIfGJR178BYYM7ZSPcFw02vroye4q6lipmPdpaSrAYIIcp4YFzapDKJ79LBKIodDRd9cjLcKzngT8R81gUdN1OqZcPDxp9GszsINopVmcLRGVd5SfRzsmFvD8RlSCGbioYKyj6eeffLu9f9KTgwM700rtbb6_NOPkyOAlILH1KNbuaqQU62H2sKK0fTU4_coiO15wBTcycNKAfQjG6E5uOTFMTmdPtyvNO4U5HUQNKgxAODGu1Kk6fZQjWUOXrfbbYr-zpkoPozDHMM9jrTUwcIWVZjEiV_EP5A2QT55IdFGz_BZ3eadHzWjH8-yrHvyy7v582Bdg0BzKVspGHejKLFH6y4zg%2F4oo%2F-_ryOKEdTDuExV85CSpVrA%2Fh41%2Fh001.fnGQOfyiT9oQGyJbsXWWK0NEtwsTsxEJqv4SWY4-1Y8&amp;data=05%7C02%7C%7C62be7bc8965a4ee9cc0308de7abb8251%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639083142917149144%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Esy53MgHhYbqJ0t8rK6PhP5cxo558NgWni2nWXljHHo%3D&amp;reserved=0">4.157 billion global views</a> in its first 24 hours.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p><a href="https://www.instagram.com/p/DRU_chYCdgA/?hl=en&amp;utm_source=substack&amp;utm_medium=email">Mic&#8217;d up</a> (also available at <a href="https://www.instagram.com/p/DLmhMywMROQ">Wimbledon</a> and the <a href="https://www.youtube.com/watch?v=6WFisZCn-qs">NFL</a>). <a href="https://www.reddit.com/r/montreal/comments/1pdhzp9/best_place_to_cry_in_montreal/">Where to cry</a> in Montreal (such a beautiful thread). Department Store<a href="https://archive.org/details/departmentstorecatalogs"> Catalogs</a>. <a href="https://beta.slowways.org/">Slow</a> ways. <a href="https://aeris.edbn.me">Flight</a> traffic.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[DIYctionary, viral queues, and culture buddies]]></title><description><![CDATA[February 20, 2026]]></description><link>https://competia.substack.com/p/diyctionary-viral-queues-and-culture</link><guid isPermaLink="false">https://competia.substack.com/p/diyctionary-viral-queues-and-culture</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 20 Feb 2026 12:30:04 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/1899eef9-1bd6-49b9-99ee-80c01ea14f2c_736x463.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 172nd issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>With Ring, American Consumers Built a <a href="https://www.404media.co/with-ring-american-consumers-built-a-surveillance-dragnet/">Surveillance Dragnet.</a> Leveraging <a href="https://www.camilleroux.com/la-veille-technologique-ma-methode-complete-pour-rester-a-jour/?utm_source=substack&amp;utm_medium=email">RSS</a> feeds for intelligence scans. There is a dashboard for <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.pizzint.watch%2F&amp;data=05%7C02%7C%7Cc260768e07454f5f809308de5f696a28%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639053103531082362%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=tRUBC0ps7QSB0FNQJVhXca0FDhhfFak5mwIsGHq6eZA%3D&amp;reserved=0">pizza places around the Pentagon</a>.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p><a href="https://www.mindlessalgorithm.com/alien-assumptions/">Alien</a> Assumptions. Aurora&#8217;s <a href="https://techcrunch.com/2026/02/12/auroras-driverless-trucks-can-now-travel-farther-distances-faster-than-human-drivers/?utm_source=substack&amp;utm_medium=email">driverless trucks</a> can now travel farther distances faster than human drivers. How History Can Guide Our Assessment of the <a href="https://www.morganstanley.com/content/dam/im/assets/publication/thought-leadership/consilient-observer/article_bayesandbaserates_ltr.pdf?1770807841913=&amp;utm_source=substack&amp;utm_medium=email">Future.</a> Amazon to shutter all <a href="https://www.grocerydive.com/news/amazon-fresh-grocery-chain-amazon-go-physical-stores-closing/810597">Amazon Fresh and Go</a> stores. Sustainable shoe brand Allbirds is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVdGdkKqa-zNQm93GJJzwTbaz_Bw19JdFUAFaPKL4Jmm8Swrqsjp0hRv4aFY5xBOsSi3XO6MpAiSxN7ASLSmFjgj_LVYIck4XurKnrizwhlPbB0-qUMLaGXfUb5_loJ3kzZrRcSF2zJfpzTz7WFLWrKd-2GngGk375hOaMOh2kxcnhUx2nlK8oAlpaYhsTwmgrrH48xrdgDMSDL4DAqgFNGPo_PU5HdEaUDTvlaZ6cAyHh8o3bbe73EOYntnLVRLtpQ%2F4np%2FRKP7zW9RRo2Y1C2Ufairkg%2Fh50%2Fh001.yvnQgrT_ifgTQ9E0rT97TL-Fismay8oSAd9f_QKLpzA&amp;data=05%7C02%7C%7C3b361c62d4aa45dbff5f08de5f3b4469%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639052905317084496%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=bGe%2BIvS5vlYsYARPO6EKaxtEYk%2BSF0ROE4XS0hhHDno%3D&amp;reserved=0">closing nearly its entire brick-and-mortar footprint</a> by the end of February.</p><div><hr></div><h1><strong>Our future</strong></h1><p>AI executives are thinking in <a href="https://www.semafor.com/article/02/10/2026/ai-executives-are-thinking-in-centuries-can-they-take-the-markets-with-them?utm_source=substack&amp;utm_medium=email">centuries</a>. Can they take the markets with them? 10 AI Marketing Trends for 2026: <a href="https://www.adweek.com/brand-marketing/10-ai-marketing-trends-for-2026-agentic-ai-and-search-shifts/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Super%20Bowl%20Ad%20Winners%20and%20Losers,%20Stupid%20Gambling%20and%20the%20Murder%20of%20a%20Newspaper%20%7C%20#501%20-%2020692666&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">Agentic AI</a> and Search Shifts. A geometric twist boosts the power of<a href="https://actu.epfl.ch/news/a-geometric-twist-boosts-the-power-of-robotic-te-2/"> robotic textiles</a>. From One Game to <a href="https://static1.squarespace.com/static/688f156374067f3578e9a65d/t/697e11e04c49054889850642/1769869792052/10F+F00+Intro+From+One+Game+to+Many+Games.pdf">Many Games</a>: Understanding the Transformation. Living in a culture of <a href="https://www.research-live.com/article/opinion/living-in-a-culture-of-futurelessness/id/5146793?ref=sentiers.media">futurelessness.</a> Next in <a href="https://creativemarket.com/trends">design.</a> Demand for shared workspaces is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_wcRaUKT953x18nnJw6gFnOGOP70kvWw-xfdiy2s80tidiO5DBIpxQ-ODrTjfcS_jpY6kQ1eo83fIZqG1PVmTGpI5F0ttYVUyHBODs49VAW_fmRqbdgoMoVhK9ihwZOO5lUlTd-DJlL2ZPgNRy1n5UKLwETm0jknHyHAZ-zUYDr6TJrXNK8J96UH2yisCf3UgxzSLwkveeLlJuCFE5unvAJ70bubbnzwc1Xh0GBMQxPqZg_iT62HDn-6045vm49OVLuiS1q-dNFyH5mD2FpdQk1M4aJxygufTrCPxmT8pdO42hiXiJZN14Z0pqEkQfqsQm-mD4xhaT41O0bY4v4zsnm9dk3391BlF9XTa7BLkm98DWFJKnRt-DidzfHPLsrSA%2F4nn%2FsnWS6vEFSEOqhNd825ZijA%2Fh23%2Fh001.PlsYXip_x7tDKcngYbR2Wy-lDVvVaNKQRI6FlDKY_0E&amp;data=05%7C02%7C%7Cfa5c07edb34040920cd808de5da8ec9f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639051177295882614%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=1oPn%2BgKv2lrwEAV743OjRbcHWDdO8KWb4lonq%2F6SWBI%3D&amp;reserved=0">heating up again</a></p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>The <a href="https://sidlee.com/en/work/rona/the-diyctionary">DIYctionary</a>. Influencers, <a href="https://www.the-londoner.co.uk/influencers-bouncers-and-lines-around-the-block-how-viral-queues-took-over-london/">bouncers</a> and lines around the block. How Hamburg Combats Loneliness With <a href="https://reasonstobecheerful.world/hamburg-combats-loneliness-culture-buddies/">&#8216;Culture Buddies&#8217;.</a> Why <a href="https://www.hercampus.com/school/vcu/why-angel-numbers-resonated-with-gen-z">Angel Numbers</a> Resonated with Gen-Z. How <a href="https://www.atlasobscura.com/articles/kjeldsens-danish-cookies-hong-kong?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Tues.%202%2F17%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">Danish Cookies</a> Became Hong Kong&#8217;s Favorite Lunar New Year Snack. This <a href="https://www.atlasobscura.com/articles/this-relaxation-competition-finds-out-who-can-chill-the-best?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Thurs%201%2F29%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">Relaxation Competition</a> Finds Out Who Can Chill the Best. People are increasingly <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLerB2KOkIkywgXYv6cp3P2urPkD0zDJcIrzQZ9WIjZWQgtuJoF8-m9P0VcEcVqNcU-bMjO5fyiLYMwZHajMhj5F6j6pUPSGpjMAinZug_doC3rEq-1O5hP596IlKA_eBdEVBZz3ScJfsfUFnMq6eZOhrtxsPc8tKA51datZSJOKPCpBkQrBKgsAQpfrrGqRUTrnTZRaCw_tPxJBqlk7zAkSw2rQMAiytrJOKNvBltroBAEm-OT45p0e1JuJs-u8EXM%2F4np%2FRKP7zW9RRo2Y1C2Ufairkg%2Fh27%2Fh001.SO24eSK9hf94MBgYAVe-MH3yLGyyIVLKfc0M1PURMwM&amp;data=05%7C02%7C%7C3b361c62d4aa45dbff5f08de5f3b4469%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639052905316360042%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2BI4FfDy56L8wXDTaBE%2Bz4A2tFTEbktSe%2BDbTp1sISI0%3D&amp;reserved=0">turning to social media personalities</a> for weather reports rather than traditional news sources.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the fabulous forecast reports by the <a href="https://www.10fconsortium.org/">10F Consortium</a> ( thank you Patrick at <a href="https://sentiers.media">Sentiers</a>).</p><div><hr></div><h1><strong>On my radar</strong></h1><p>I<em> will be keynoting on March 5th the annual conference of the <a href="https://www.hacconference.ca/2026">Hotel Association of Canada</a>:</em> <a href="https://www.hotelminder.com/how-hotels-are-leveraging-ghost-kitchens">Ghost Kitchens</a> Transform Hotel Dining and Food Delivery. Hotel 2034: <a href="https://www.stantonchase.com/insights/white-papers/hotel-2034-four-decade-defining-trends-for-hospitality-industry-leaders">Four Decade</a>-Defining Trends. 2026 <a href="https://www.mews.com/en/resources/research/trends-report-2026">Hospitality</a> Industry Outlook. Hotels That Belong to Their <a href="https://www.archdaily.com/1036191/hotels-that-belong-to-their-landscape-contextual-architecture-and-the-future-of-hospitality">Landscape.</a> <a href="https://traveltomorrow.com/how-spatial-intelligence-will-redefine-the-future-of-smart-hotels/">Spatial</a> intelligence will redefine the future of smart hotels. 24 <a href="https://www.hospitalitynet.org/opinion/4130102.html">Tech </a>Leaders Reveal Where Hospitality&#8217;s Future Is Being Built. <a href="https://ideat.fr/lhotellerie-de-demain-par-rudy-guenaire-a-maison-objet/?utm_source=substack&amp;utm_medium=email">Suite 2046</a>, or reinventing the hotel.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive teams or your board</a> on how trends will affect your strategic plan??</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Chinese tech companies are shaped by <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fus.list-manage.com%2Ff9SzZpNwSGj%3Fe%3Ded7009422f%26c2id%3D4a678adf9235e5894dca23906557eafb&amp;data=05%7C02%7C%7C995c598fafcf4244b4c808de6af7958b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639065808765678824%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=vaModhSCRtHpXCxpkOq2xNu9lLmbbljFK%2FDU1IopjHA%3D&amp;reserved=0">fragmented and uneven governance</a>. The Entry-Level Hiring Process Is <a href="https://www.theatlantic.com/ideas/2025/12/grade-inflation-ai-hiring/685157/">Breaking Down.</a> If a <a href="https://harpers.org/archive/2026/01/if-a-tree-falls-rosa-lyster-sycamore-gap/">Tree</a> Falls. <a href="https://www.europeandatajournalism.eu/cp_data_news/brain-drain-how-the-exodus-of-talent-is-redefining-the-map-of-europe/?utm_source=puntofisso&amp;utm_medium=email&amp;utm_campaign=645-quantum-of-sollazzo">Brain drain</a>: how the exodus of talent is redefining the map of Europe. The Bamboo Flutes of Japan&#8217;s &#8216;<a href="https://www.atlasobscura.com/articles/komuso-flute-monk-japan-basket-head-zen-buddhism?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Thurs%201%2F29%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">Monks of Emptiness</a>&#8217;. Where in the world are people <a href="https://www.pewresearch.org/global/2026/02/17/where-in-the-world-are-people-proud-of-their-countrys-culture-and-lifestyle/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20Myth%20That%20Women%20Are%20More%20Empathetic,%20What%20Countries%20Are%20Proudest%20and%20a%20Dancing%20Squirrel%20%7C%20#502%20-%2020769958&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">proud</a> of their country&#8217;s culture and lifestyle?</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p>OpenClaw Showed Me What the Future of Personal <a href="https://www.macstories.net/stories/clawdbot-showed-me-what-the-future-of-personal-ai-assistants-looks-like/?ref=platformer.news">AI Assistants </a>Looks Like. AI Doesn&#8217;t Reduce Work&#8212;It <a href="https://hbr.org/2026/02/ai-doesnt-reduce-work-it-intensifies-it">Intensifies</a> It and this quote:</p><blockquote><p>AI introduced a new rhythm in which workers managed several active threads at once: manually writing code while AI generated an alternative version, running multiple agents in parallel, or reviving long-deferred tasks because AI could &#8220;handle them&#8221; in the background</p></blockquote><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>70%</strong>- The average down payment for a married couple is 70% of household income, <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F81a855a8-be76-428a-af04-a6bd9c088821%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ce2236fca7d414921efc208de6a4ca4ca%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639065074579515136%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=VXWJHcyw1RAFPN5upwLghiBhCjbNPeSZRJi5HqNMeOc%3D&amp;reserved=0">versus 45% in 2000</a>.</p><p><strong>88 trillion</strong>- Baby boomer wealth has skyrocketed <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F4533ab67-fe72-4a9f-9bcd-ebb95ab6980c%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ce2236fca7d414921efc208de6a4ca4ca%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639065074579528154%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=VBtPE3cqjZB6oCsKPwsRkPXvhQX997%2B9wVcbd3Y28iQ%3D&amp;reserved=0">to $88 trillion</a> - over 2 times that of Gen X and 5 times larger than the Millennials.</p><p><strong>4.7M</strong>- Social media companies have revoked access to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fabcnews.go.com%252FTechnology%252FwireStory%252Fsocial-media-platforms-removed-47-million-accounts-after-129267945%253Fref%3DDenseDiscovery-374%2F1%2F0100019c203fd7f5-5d6847de-5e71-4ee4-a6cd-39da0b09668d-000000%2FECi6qbKIXNnQYckBJ2CwjegKvgx6s_33aqcItf6-Fmg%3D442&amp;data=05%7C02%7C%7C3ceeda5b754f4f761e4208de62a1b7d3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639056643932978922%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=iRLlC6UjFcvEw1MnW5PBX1rjEXi95E3RBxGF72mWz%2FI%3D&amp;reserved=0">4.7</a> million accounts belonging to children in Australia</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>A <a href="https://anvaka.github.io/city-roads/?q=montreal&amp;areaId=3601634158">stylised streetmap</a> of wherever you like in the world. <a href="https://www.tumblr.com/carsthatnevermadeitetc">Cars</a> that never made it. Show me your <a href="https://kottke.org/26/01/people-photographed-with-their-vehicles">vehicle</a> and I'll tell you who you are.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Doggerland, singlehood, and micro theaters]]></title><description><![CDATA[February 7, 2026]]></description><link>https://competia.substack.com/p/doggerland-singlehood-and-micro-theaters</link><guid isPermaLink="false">https://competia.substack.com/p/doggerland-singlehood-and-micro-theaters</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Sat, 07 Feb 2026 11:58:10 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8148b76c-91c7-4df7-b79a-135ad940650d_600x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 171st issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>How Alternative Data And AI Are Shaping M&amp;A<a href="https://www.forbes.com/sites/gelilabekele/2025/12/04/how-alternative-data-and-ai-are-shaping-ma-deal-origination/"> Deal Origination.</a> How Wall Street Tracks Your Phone to Beat You at <a href="https://www.tradingview.com/chart/BDI/XuyDvUx6-How-Wall-Street-Tracks-Your-Phone-to-Beat-You-at-Trading/">Trading</a>. No <a href="https://insight.kellogg.northwestern.edu/article/anderson-credit-scoring-placeholder">credit history</a>? No problem.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Navigating the <a href="https://www.eia.gov/todayinenergy/detail.php?id=32452">Malacca</a> dilemna in <a href="https://www.google.com/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https://atlasinstitute.org/navigating-the-malacca-dilemma-in-2025/&amp;ved=2ahUKEwj70-en_5qSAxUxEGIAHWY6LVIQFnoECC8QAQ&amp;usg=AOvVaw0hbEwN5WFoxr8edh2nJpoX">2025</a>. Every minute a train was late triggered an equivalent discount on a Swebus <a href="https://www.youtube.com/watch?v=83QWezHH2XU">bus ticket</a>. Heart broken? There is an <a href="https://nostrumcare.fr/manifeste/?utm_medium=ppc&amp;utm_source=adwords&amp;utm_campaign=SRC%20-%20Marque&amp;utm_term=nostrum%20care&amp;_gl=1*sy77lc*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQiAnJHMBhDAARIsABr7b87_dPQeRP9knFeqHVYz63siASqF1QhApihGLAxW2nmXxZGHd4iM09caAmPUEALw_wcB&amp;gbraid=0AAAAAoyB7qbSSpMs8lTpY4J8w5oYkNxMC">insurance</a> for this. Nielsen is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.ZbBTooPa9RPpuuVS7X9HeY7LlAk5a3yZzhvYWOEHY9XiqpP81KdiUt7cpO10eZE6vHgEjiQjm4cSRNM_d0SBjbPVyiWyeLq13VEC-VKpP3o_qWMhfwFecPaCTbTQu-E-LvpfEJWJ08yoJkBOmvb6C5Hu4QXIEFmW_MPSfSFU6e2FjLLy7w-NetlL-CV1GvX8XyijqnEct1AMlu7RO1coJGyOdGZ5QIT-1J4FEfRX_CytLHF1L8LktufuBkrKNwnQc7vP5Ii3Zt7GMOt9I3a4vvrBWMR5WlHOCwKuhRkrRWqzNymT-t8WAvBMNMinBrhC%2F4nv%2FDxjneInST_Oa8SofZRj3aA%2Fh49%2Fh001.ZX9wEXpKbzKYZP4RNV0yrB5SPu1DYWtpFp9yS7NtF7k&amp;data=05%7C02%7C%7Ca57ecfcc5b894e00820c08de63f2499b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639058089437129371%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=dSY2wsQ04AYUETJttCd7f9Lu5k0xZxAOItPYR9%2BIx2E%3D&amp;reserved=0">testing a new measurement tool</a> during the Super Bowl to gauge how many people are watching events in packed bars and hotels. An unexpected pair of Nike sneakers <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA-IFG2SI5jn5Wv4O2jkaVm42PTDVrbVg2z3gKT1g7gyvGLch-FFpmzM0g5WjXv930Gd4J2ZlK5gzuyPplxZ969djHC1tFy8PB55moQaXZ1JBX4pq9dzt0ZVsXnWYvydFCscVyHnOEmH8T9oit6Vinpvhq_MsZbGzU_0fS0xKzidKDRNZqHsMcH3GwXiNsaFC3XqiXtqqlnxUZmiPwL-62rxCNCBf9kURdW1YGeutrl7IvkNQbJa6teohywAtyHVbT6j44inYHXy_l8nTi1AkTuGlGpTc0ETc3zmWUwBI0SiWDahpobrR2bF3-vKaFm_kaQ%2F4nu%2Fm_TkDVLcQwOpEgOVvnYLGw%2Fh23%2Fh001.GQRytAVXtGlChYc4q0fJJedIsqfbn75HpT1CdQfMbaM&amp;data=05%7C02%7C%7Cbe00ace1b17f43ee43cd08de63291367%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639057225240109661%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=br6kyoDYzb0MxjAwCkcOZt2%2FcL6L4VyjrDyXzqBRuTg%3D&amp;reserved=0">quietly dropped at Costcos nationwide</a>&#8230; and is already lighting up the internet and resale markets. UN risks &#8216;imminent <a href="https://www.bbc.co.uk/news/articles/cr579mdv4m7o?utm_source=substack&amp;utm_medium=email">financial collapse&#8217;</a>, secretary general warns.</p><div><hr></div><h1><strong>Our future</strong></h1><p>The<a href="https://www.eventbrite.com/blog/wp-content/uploads/2026/01/Eventbrite-Social-Study-2026-Reset-to-Real.pdf"> event trends </a>shaping IRL culture. The rise of <a href="https://www.economist.com/leaders/2025/11/06/the-rise-of-singlehood-is-reshaping-the-world?utm_source=substack&amp;utm_medium=email">singlehood</a> is reshaping the world. The future of <a href="https://www.enhanced.com/">human performance</a>. The Contrary<a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fcd3e8cea-4b9e-41c1-9d6f-43d13161abb8%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C2dd1f02731ba4721f78308de65881360%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639059832333306189%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Uv2DRPh36J8E6ZC32s1BZQLt2j9dTOTpodvPMVGGcrc%3D&amp;reserved=0"> Tech trends</a> report. Rent a <a href="https://rentahuman.ai/">Human</a>. Installing  <a href="https://www.sun-ways.ch/?utm_source=substack&amp;utm_medium=email">sunpanels</a> on railways. Why <a href="https://reactormag.com/why-science-fiction-cant-predict-the-future-and-why-thats-a-good-thing/?ref=sentiers.media">Science Fiction</a> Can&#8217;t Predict the Future (And Why That&#8217;s a Good Thing). The <a href="https://www.vml.com/insight/the-future-100-2026?ref=sentiers.media">Future</a> 100.</p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Goldman Sachs is considering <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAy-p2UaOZCi_qHd_YjM0YjRRIzHNc1DaQ1DY7cpctrkUEjkPbCCrZQDjayJpmxq4H_mm1lcPxIC5F3afM21mAfU6lcvSM-BdtLI-FnsoP9ICkvF4urc5ku_uT0b4EYj3v98FtGZM4P4RupAsr0RVVkeHZoBdeP11Ek9-OmTzisOXecvLfu17KDpf3c_tWNpfuxTUpJmuPYOGkGVLGudUUT_zE3f05zJ5Qv41JKzpZGIXWOa_lEY0M4avp-bRRvEJ4cuREM8n8gtYcEl-lPKYpcoS-t3018CQL5spVti-PYn5y7N7B8Wir59W23gTp7GAeQ%2F4nf%2FDOEpcxBRR6SMTrlD2bMoQA%2Fh48%2Fh001.P5HnLjrA5EU3mrclDfygmW1xIy64wA3YKVOM1lBzBLo&amp;data=05%7C02%7C%7C43a3e85e6e8f443128b408de575f9625%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639044265222803423%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=bd9hg74SKwth7%2B42GXVupQtuXWWzoMUx5sB09JK3i9Y%3D&amp;reserved=0">launching a prediction market</a> in collaboration with a big company like Polymarket or Kalshi. HireVue, a major vendor of AI-based hiring tools, <a href="https://www.wired.com/story/job-screening-service-halts-facial-analysis-applicants/">announced</a> today that it will stop relying on &#8220;facial analysis&#8221; to assess job <a href="https://epic.org/hirevue-facing-ftc-complaint-from-epic-halts-use-of-facial-recognition/">candidates.</a> A<a href="https://www.instagram.com/reel/DKehkUzIKXw?utm_source=substack&amp;utm_medium=email"> grumpy</a> museum guide. baby. Drone Controlled by <a href="https://substack.com/redirect/a23b0c57-2a65-4a76-b022-6362821cefe0?j=eyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI">Cultured Mouse </a>Brain Cells Enters Anduril AI Grand Prix<strong>. </strong>Between the sheets at the <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fc42f2f27-aad7-40bb-9774-e2ad12a30d66%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Cbb01a8bb5e5d42d9b85c08de64d765ef%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639059073437096136%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=LI6sz%2FfGmc3s0MO8h6Hy8oe%2FlIgc3IAQYZ4QdSSSy7o%3D&amp;reserved=0">Excel</a> college championships. A Chinese company says it is unable to h (and the share price went up!)</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored Archivio Grafica Italiana, the first online archive dedicated to the entire <a href="https://www.archiviograficaitaliana.com/">Italian graphic design heritage.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I have been working this week on attention span, and what it means for products, services, and brands</em>: <a href="https://microteatro.mylittleparis.com">Micro-theaters</a>.<a href="https://www.livreshebdo.fr/article/49-pages-nouvelle-maison-dedition-aux-formats-courts-pour-redonner-envie-de-lire"> 49 pages </a>books. The average attention span has shrunk to <a href="https://www.nationalgeographic.com/health/article/attention-spans-shrinking-how-to-regain">40secs.</a> Average attention span <a href="https://www.crossrivertherapy.com/average-human-attention-span">by age.</a> Attention spans and <a href="https://sherpapg.com/wp-content/uploads/2017/12/MAS.pdf">customer insights.</a></p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> on how trends will affect your strategic plan??</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p><a href="https://education.nationalgeographic.org/resource/doggerland/">Doggerland</a>, the Europe that was. The submarine <a href="https://blog.telegeography.com/submarine-cables-over-time-through-the-years">cable boom</a>. The shape of <a href="https://aeon.co/essays/when-we-turned-time-into-a-line-we-reimagined-past-and-future">time.</a> Becoming a <a href="https://archive.ph/2026.01.05-071517/https://www.newyorker.com/magazine/2025/12/22/becoming-a-centenarian">centenarian.</a> Why the <a href="https://engelsbergideas.com/essays/why-the-samurai-still-matter/">samourai</a> still matter. American Food Traditions That Started as <a href="https://www.atlasobscura.com/articles/american-food-traditions-that-started-as-marketing-ploys?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Thurs%202%2F5%2F26&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">Marketing Ploys.</a> The Hottest Commodity in the Mining Business: American <a href="https://www.wsj.com/business/the-hottest-commodity-in-the-mining-business-american-generals-84cb799e?mod=pls_whats_news_us_business_f&amp;utm_source=substack&amp;utm_medium=email">Generals</a>.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p>Ambitious AI startups are partnering with <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA4Au0yPnxe2sE8Kp2XZp7_fK57hidx2cb7Y3xiVGkWf4pd5WtVo5q-iSeKLTwyk76GDvO0uVs38ASy8zad0R-0ghAx9R8DQkzbKTt6WJ1EqNbf2JE2b1XG33KywKrm-jTTAvzr-_gYiEcHFFvXd4xfIwRGdSHVMNPHQM7WoGjDb7MQwm6sxcj70YmE_LznSVgr81lLr1tqAAZuUDrEBxlqCLgz5S1Tj1yo1QTnl524z5mN5FcYVprBwLQqGtF1AyBWkhBpgBh7bUGmS9GOk7XkY%2F4nu%2Fm_TkDVLcQwOpEgOVvnYLGw%2Fh34%2Fh001.uRjWBmTHeFIhRD-7sIuRKrijobsM1FiwST_lDbYPjGA&amp;data=05%7C02%7C%7Cbe00ace1b17f43ee43cd08de63291367%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639057225240259850%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=CpMbVMA7x%2BnPF9%2FlaAyPjwKzlr146ZqY5b6jtj8H1jo%3D&amp;reserved=0">F1 teams</a> to supercharge their technology and operations. How the World <a href="https://static1.squarespace.com/static/631d02b2dfa9482a32db47ec/t/696fdc02d5b1030cb064d15a/1768938498989/2025+Global+Dialogues+Index+Report_Optimized.pdf">lives</a> with AI.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>95%</strong>- 95 percent&#8221; of organizations see no measurable <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FMDJkNDEwNGEtNjMwMS00ZDRlLWFlNjktZTFkMGE0OGEzZWVlfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL3d3dy5leHBvbmVudGlhbHZpZXcuY28vcC9ob3ctOTUtZXNjYXBlZC1pbnRvLXRoZS13b3JsZD91dG1fc291cmNlPXB1bnRvZmlzc28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249NjQzLXF1YW50dW0tb2Ytc29sbGF6em98ZW1haWw%3D&amp;data=05%7C02%7C%7C9157dfd630354cf6dc6d08de631abd24%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639057163659491665%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=2uz9yGXQtfaam1KuJk%2BYfJ7P%2F%2BDtZ64LtYZRj2SkDIQ%3D&amp;reserved=0">profit-and-loss</a> impact from generative AI.</p><p><strong>2.2x</strong>- <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FMDJkNDEwNGEtNjMwMS00ZDRlLWFlNjktZTFkMGE0OGEzZWVlfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL3d3dy5saW5rZWRpbi5jb20vcG9zdHMvbHMtYW5hbHl0aWNzX2RhdGFzdG9yeXRlbGxpbmctZGVtb2dyYXBoaWNzLWphcGFuLWFjdGl2aXR5LTc0MTEwMDEwOTA4NjkwMjY4MTYtV0pzVD91dG1fc291cmNlPXB1bnRvZmlzc28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249NjQzLXF1YW50dW0tb2Ytc29sbGF6em98ZW1haWw%3D&amp;data=05%7C02%7C%7C9157dfd630354cf6dc6d08de631abd24%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639057163659581172%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ZQtIamVMadK2GYzRXQeTofM5TZENh4w9vVb8Y4qoyE8%3D&amp;reserved=0">Deaths</a> now exceed births by 2.2x in Japan</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Building <a href="https://kottke.org/26/01/photos-of-chinas-green-energy-transition">energy.</a> The Montreal <a href="https://kottke.org/26/01/montreals-ice-surfer">icesurfers.</a> What <a href="https://x.com/FranceNews24/status/2007903297345323342">ants</a> see. A clever format idea for a restaurant: <a href="https://www.instagram.com/p/DRCjTTXDBC">a split screen</a> showing the preparation of a dish in the kitchen and its tasting by the customer in the dining room. San Francisco <a href="https://walzr.com/sf-graffiti">grafitti</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Validation machines, survival psychology, and mirumi]]></title><description><![CDATA[January 16, 2026]]></description><link>https://competia.substack.com/p/validation-machines-survival-psychology</link><guid isPermaLink="false">https://competia.substack.com/p/validation-machines-survival-psychology</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 16 Jan 2026 20:23:27 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3f10be34-8678-4603-8c13-da723fc63633_640x360.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Welcome to this 170th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Toronto, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F859aac4f-98f2-4abe-a8f5-ca832adefc54%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C3f166ec7d0b440faf99608de4d339b63%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639033081211497773%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=y6qhcbUhMB5787ypZwWSrNgi%2BKJdNdRAXMmY9ZZDLZY%3D&amp;reserved=0">Parallel Search, </a>a Web search tool built for AI agents. Breaking <a href="https://www.pizzint.watch/polyglobe">news.</a> Any <a href="https://objectiveunclear.com/airloom.html">airport.</a> Beautiful <a href="https://www.beautifulpublicdata.com">public data</a>.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>The LEGO Group <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q9oznwZOuCUUGNuE6vQ-rza4iQc3PW9ANUyEZpkXFsPTve9RjDzm-5ohaC_rsJZ9Sxqpjzpd7rWcoE16Cp1juZjKkiBYIwX1HZx48EhCZxKpiuzSyKfZLNj1PTn1jz3YgAqmwAbDWubLskTYG-0O2NT65XJtamPxC1zXolDwr0YN2lUZlp-KrUWKrXcW3e952kUAP_ZiwzxsY1uwyChvAmTvLReOrZxW5R8ldLC7bTgVXJ9I9zVljC23W95MmLXDouuNag5w9jeNtUfuunfxTCz%2F4n2%2F6tpMOREJTqutB7Pj1k2toA%2Fh23%2Fh001.7o3PM-28hILrD_rZ8LKspyO4svfNPnG2L46QlMWi2DQ&amp;data=05%7C02%7C%7Cd6e9d96a9648447fb18e08de4d28ebf3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639033035306298209%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=lfmUa9KIJnyHgH2YiV70peKtzihaG8PCWgs%2BxRLAgsM%3D&amp;reserved=0">unveiled SMART Bricks</a>. The day the <a href="https://restofworld.org/2026/cloud-outages-2025-global-business-impact/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=57373d442d-row-newsletters-global_2026-01-06&amp;utm_medium=email&amp;utm_term=0_-57373d442d-409913639">cloud </a>went out. The New Arteries of <a href="https://www.foreignaffairs.com/new-arteries-power">Power</a>. Google is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnrxjfR5JW0cWrqM1k2o_U8OhjwNL_2Obmo-KwYJzW6oW1aGOqxnLLgbTGuQeU1Kd0lTKPwx0YIPVMOK0lEtb9vky1_f--8nmSLVldYpkYgakbHSQkI8MMr7TsiL1x1bzzjiJ2HXSl6kYg7ltOHHqa8MCQdz5lDq3zNViW5y49TVsbU6Kjm8S0Qc6OD1Rw_4JC50h_AXvtbESP-rLsOg3bKXBXL042wfh4RfYYhvWJbP34w8WJmt98GxJejYTkNecyCL_mlmDthOvINPqczbdx7yGCVAXdzwczKEpBBBvNCtSnw%2F4n9%2Fh8GnPtEXSdSxxcOkGOLJIw%2Fh49%2Fh001.113PSIHB555eQxdVfnoQWehtsZryX2dcURMJYhxSaFk&amp;data=05%7C02%7C%7Cd6d0b37ffe564a3bb6c108de52a89daf%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639039081311863683%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2BbnT33vCGe7MBzkxDHpSd1DAGtuc8kHju7VB2rLZtMM%3D&amp;reserved=0">adding shop features</a> directly in Gemini chat and AI Mode in Search. OpenAI has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnryYcp8YVj9wIW11gRmiHJzRh29WBh1hFokhj-VldusGvfCKJqmmmjFmC7NMP0NtdG53_phgVWwGCw_WB7G-c6fB_1fL9fVDAutUXH6QwD0k0sQ_yfUF21Nc07z2Bx13mALH6QWkDovWy9ab-_GjjbTCbk1OlxOM8N6DYwqNUAlGxluN--yGLjyU6S-vs9kCV6ijdDnBbJ4Pji6DshH6Npn2MAeT4WqTLsBGm0jZw2pq7xdQQo42RG1yDt-5QRRu1AZJloCbScuICBIXYA0a1Dln2Nbjw9A0tIy1MlHevX6B8nQN1P4729cVjf20l7bnqhTDjFg0kqNe_R_vx7GpEk-67A9Ra1rMuaJFGSBea8qGFWXebAtToFIxghbqui1imNY%2F4n9%2Fh8GnPtEXSdSxxcOkGOLJIw%2Fh51%2Fh001.rGgFOXKw8bxVjERvdjNX-SFbrRxwOXCpwLCWIfS6VfY&amp;data=05%7C02%7C%7Cd6d0b37ffe564a3bb6c108de52a89daf%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639039081311923535%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=BdMB7w2zSGjGTCkHiHAURWZu1sFWWaVmLOpKCG7X%2BJg%3D&amp;reserved=0">acquired AI healthcare app Torch</a> for $100 million. AI&#8217;s green-energy goal is devastating <a href="https://restofworld.org/2026/taiwan-ai-green-energy-impacts">Taiwan</a>&#8217;s coastal villages.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Hyundai announced that it&#8217;ll <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA4Au0yPnxe2sE8Kp2XZp7_e286VkPbyMufQMtR8NvUT4vY3vVIziBQhPab4XEtbTDZW9KdTVjxG60bJTQyAHvbBqg0HGjHbjMUK89eq7uSL3m5-8yweT8ofh9pZwxVlVNSc3gxZA6ZLsH58ZVsP_uL3HWZ95xoqjOcziMy1DaQA5-PUAIA8v8lHL5q_pxKkGfy6aG_x5PDde0l5LRoNDdG9PzyZUCnP_eGZswlGYDzKZVKhw_35vkLa64VK9ec--rg%2F4n2%2F6tpMOREJTqutB7Pj1k2toA%2Fh43%2Fh001.jsLReSlLx3-tZdtuQaIJKfd-NHLwbBwBWUJwvKQgKEI&amp;data=05%7C02%7C%7Cd6e9d96a9648447fb18e08de4d28ebf3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639033035306552175%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=eU4i6bIeGi6SPS9kuoz3tzOj8adHNeGhTZZ3D0Iw5Ps%3D&amp;reserved=0">build 30,000 humanoid robots a year</a> to deploy at its factories.  The <a href="https://www.theatlantic.com/ideas/archive/2025/10/validation-ai-raffi-krikorian/684764/">Validation</a> Machines. A <a href="https://www.latribune.fr/article/regions/auvergne-rhone-alpes/11664444154009/bioterrorisme-face-a-la-menace-fabentech-obtient-une-premiere-autorisation-pour-son-antidote?utm_source=substack&amp;utm_medium=email">ricin</a> antidote. <a href="https://langleven.com/blog/2026-trends?utm_source=linkedin_AIM&amp;utm_medium=post&amp;utm_campaign=Trends&amp;utm_id=POV47">Health</a> tech trends. Becoming a <a href="https://archive.ph/2026.01.05-071517/https://www.newyorker.com/magazine/2025/12/22/becoming-a-centenarian">Centenarian</a>.</p><p><em>Neat visualizations</em>: The Nieman Lab predictions, <a href="https://fdaudens-nieman-lab-2026-predictions.static.hf.space">mapped.</a> Axios' yearly <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FNjYxY2ZjMmQtYWJhYy00ZTVmLWIxZDAtOWI5NDIzOTEwNWFhfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL3d3dy5heGlvcy5jb20vMjAyNS8xMi8yOS9nb29nbGUtdHJlbmRzLW5ld3MtY3ljbGUtMjAyNS1jaGFybGllLWtpcmstdHJ1bXA%2FdXRtX3NvdXJjZT1wdW50b2Zpc3NvJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPTYzOS1xdWFudHVtLW9mLXNvbGxhenpvfGVtYWls&amp;data=05%7C02%7C%7C920a647f64454c25b58a08de4d1949fe%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639032968167954754%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=nD4C4Z58l1xCI9z1uf3RE10SrBtwtiaImoXxe%2B3mHsw%3D&amp;reserved=0">visualization of Google Trends</a>. .</p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Criminalizing insider trading on <a href="https://www.axios.com/2026/01/05/venezuela-polymarket-prediction-insider-trading?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=lego-2-0&amp;_bhlid=bfbf767700df9c42bbafa3cbd76029d89433e510">prediction markets</a>. Hasbro has developed a board game that <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA0xS6fYZY455tc99OpkFkfEa9ITi5tyEUB8sRQ22PqPpPv-186AgKSpkau61a490oaP_Y-VhKVieYoFBlJq7H7rnv9gXSxjy6OMc3sDb8MMB3GIC-4WI8G_14-fdk94IlIx-8dCD8xo7jBzuzoQQJtSQB9M47FdcGAjqvheadJCkibYrDZd87cjFhnTJR8ZafxeiD3kqFSrjTeYECvM6j41hSsZBEH-LpAl7dMlQL7R2bYXwRue9X2wXiNYoTGzCQeYexSO8XxJzDBvNHGsxE4kxeQPTmumH11w12cnIDT7hVJ5uYpBzL4tb174TNoS8mYKXhA4nvvLTryG7mCLCPUU%2F4n5%2FygyRCaBBSJ-LxdTrQ8wNCw%2Fh21%2Fh001.Z7vfTg804FPfyMrgJjowd8YR4GQA-ZNscPe54YKefqc&amp;data=05%7C02%7C%7C07d3f3676e484c9fbc2b08de4f83f0a5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639035625258268515%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=GXY7ptsGk9D2O8J6ywLXk%2Bk8iYW7UpwZD0CCbHcLFjw%3D&amp;reserved=0">literally gamifies the role of the company&#8217;s CEO</a>. <a href="https://www.nytimes.com/2026/01/01/style/boredom-online-trend-influencers-tiktok.html">Boredom</a> Is the Latest Online Trend Trying to Sharpen Young People&#8217;s Short Attention Spans. Danish postal service to stop delivering<a href="https://www.theguardian.com/world/2025/dec/21/denmark-postnord-postal-delivery-letters-society"> letters </a>. Polymarket Launches Bets on <a href="https://www.theinformation.com/briefings/polymarket-launches-bets-housing-price">Housing Prices</a>. Mirumi. Sony Files for AI <a href="https://hypebeast.com/2026/1/sony-ai-ghost-player-patent-filing-info?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=sony-patents-a-ghost&amp;_bhlid=8dac3c762e3005828ac1006b8f14764d06954120">Ghost</a> Player Patent.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I dove into<a href="https://mapasmilhaud.com/en/category/curious-maps/"> Curious maps</a>, as it made me reflect on how maps shape our perception of the world, and how they also mirror it.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am preparing a keynote/firechat/conversation I will have with 1,000+ finance professionals mid-February on what the future holds:</em>  The future of <a href="https://www.aatcomment.org.uk/audience/members/the-future-of-accounting-11-big-shifts-on-the-horizon/">accountants</a>: 11 big shifts on the horizon. A vision of how AI will reshape the <a href="https://www.sage.com/en-gb/-/media/files/company/documents/pdf/digital-newsroom/sage_vision-to-industry_report_en.pdf">accounting industry</a> by 2030. <a href="https://www.mckinsey.com/capabilities/operations/our-insights/finance-2030-four-imperatives-for-the-next-decade">Finance</a> 2030: Four imperatives for the next decade. The Future of Financial Planning Is <a href="https://www.bain.com/insights/the-future-of-financial-planning-is-autonomous/">Autonomous</a>.</p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> on the new AI-induced risks and opportunities?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Christopher Columbus and the problem of<a href="https://www.cartographerstale.com/p/christopher-columbus-and-the-problem?utm_medium=email"> longitude.</a> The Genius Whose Simple Invention Saved Us From Shame at the <a href="https://www.wsj.com/business/autos/ford-gas-arrow-inventor-jim-moylan-6b2ef066">Gas Station</a>. <a href="https://archive.org/details/survivalpsycholo0000john">Survival</a> psychology. Redefining the<a href="https://www.casio.com/intl/watches/Heritage/1970s/"> timepiece</a> in every era to make life better. Where are your <a href="https://my-tax-reciept.vercel.app">taxes</a> going (US)? The <a href="https://www.atlasobscura.com/articles/night-runners-kenya">night runners</a>. Critical <a href="https://www.wsj.com/tech/personal-tech/critical-ignoring-social-media-7e236f52">ignoring</a>.</p><div><hr></div><h1><strong>Unpacking AI</strong></h1><p>Anthropic debuted a new tool called <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA4Au0yPnxe2sE8Kp2XZp7_fdV2sG90Avt_tOcbWZA0y2uqBClIcYMWsY5wNZId6f7OEsjnJb_iub_81Su1o8S8AOcolXAtF216MeywCqQrD7qd8FlZy9wlt4-r3LTcgt4FhwCzaHuSu-Slx4ZcMHK4z6iImffxYD-z2KU-xuZKWBgnscdF9-K3FBDn9-4HUW_1Pm1EkgvpquULBXD880uJQ4zj-43orEE4N6qI93wSfqnBgAH-vLmsYKmakWZQF-wQ%2F4n9%2Fh8GnPtEXSdSxxcOkGOLJIw%2Fh50%2Fh001.G65zKkrPMWVMpGbi-5hCB85hkugHMXugxmR1LnwZtzY&amp;data=05%7C02%7C%7Cd6d0b37ffe564a3bb6c108de52a89daf%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639039081311904425%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Yl89LIhFA0kHQsxgPxuAbZO%2BFgITaFbSsbmcYNpu7dk%3D&amp;reserved=0">&#8220;Cowork,&#8221;</a> which hopes to take over office administrative duties. In Chinese data factories,<a href="https://restofworld.org/2026/china-robots-training-centers-workers/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=bc72cb7dea-row-newsletters-global_2026-01-13&amp;utm_medium=email&amp;utm_term=0_-bc72cb7dea-409913639"> workers teach</a> humanoid robots boring tasks.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>100 bn</strong>- The major streamers are set to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.Tw8iB59Mqy58w8wCG81cc7v-hw9pzkW6aw8mEOOpiXjaGjgjfshaWvwDN6NXDf2SpsAP6HJnp974yreqmuj82cjhLXehnFwbx-hJ0BzhlN0b8RVnBW_poEIvnDtoj6GJK4Tk9Qb6befZ5ANKBEdgeI18UNg7MgDznj1Us77jMnrWfodEVLPYGU_2_ATh3fHhZxX4Zmr1IuvY30rtIuGxEYuUhCK2llSNrgumnlkw4veNGBaavnlbta2xhmAw6qwRjSqLnMa6_UCiJnhocwK5kkia6W-j6gFJsDpL139eHh66XkT_VwFx0eZHDmRXvSO0%2F4n9%2Fh8GnPtEXSdSxxcOkGOLJIw%2Fh47%2Fh001.XXXa_VazzM1BMbnApQ9jm368dK7v58sdMdx7bLjOlpI&amp;data=05%7C02%7C%7Cd6d0b37ffe564a3bb6c108de52a89daf%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639039081311821469%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=eD%2FR9KO%2Fd4aFPvj7Co2YLHihEgKbZuv5barqXoSjnAA%3D&amp;reserved=0">spend over $100 billion on content</a> this year for the first time.</p><p><strong>54%</strong>- A new Microsoft report released last week confirms the UAE extended its lead as the top-ranked country for <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Frestofworld.us20.list-manage.com%2Ftrack%2Fclick%3Fu%3Dc76200c89df50977d8e39d720%26id%3Dfccdfa8b1a%26e%3Ded7009422f&amp;data=05%7C02%7C%7C6106eabcdad34da3ab5d08de529b6090%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639039024441843555%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2B%2F6jCwbzXI7EWqhcQw0MNgJARkZquBgezA9smNFZ%2FeM%3D&amp;reserved=0">AI adoption</a> globally, with 64% of the working-age population using AI at the end of 2025</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Why You Should Repeatedly Explore the Ordinary With Your <a href="https://petapixel.com/2025/12/27/why-you-should-repeatedly-explore-the-ordinary-with-your-camera/">Camera.</a> Tweet to <a href="https://covers.aesty.ai/">magazine</a>. The Lost <a href="https://www.untappedcities.com/automats-cafeterias-nyc">Automats</a> and Cafeterias of NYC. Why paint when you can <a href="https://www.atlasobscura.com/articles/gps-doodles-turn-your-workout-into-an-art-project">pedal</a>?</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p><p></p>]]></content:encoded></item><item><title><![CDATA[Slop, lollipop men, and jealousy lists]]></title><description><![CDATA[December 30, 2025]]></description><link>https://competia.substack.com/p/slop-lollipop-men-and-jealousy-lists</link><guid isPermaLink="false">https://competia.substack.com/p/slop-lollipop-men-and-jealousy-lists</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Tue, 30 Dec 2025 20:46:33 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/1a0e0b1b-f4b3-41b0-8454-d96ad201432a_1438x781.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 169th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;, and the last one for 2025.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><em>News, news, news (not a bad new year  resolution to keep that curiosity going):</em> A <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FMDAzOWIzMDQtYjI1My00OWU3LWE5MWQtNzc1Y2VhYjQ3ZTBhfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL25ld3NtYXAuaWptYWNkLmNvbS8%2FdXRtX3NvdXJjZT1wdW50b2Zpc3NvJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPTYzNy1xdWFudHVtLW9mLXNvbGxhenpvfGVtYWls&amp;data=05%7C02%7C%7C94ea79cbec774685f08e08de4219b909%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639020875412681592%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=lEYkdiwZx6d8zugHELYJU%2BMNczXjnKZGTKjxRi%2BWNq0%3D&amp;reserved=0">visualisation</a> of news popularity. See how a <a href="https://yandori.io/news-flow">story </a>spreads. <a href="https://www.washingtonpost.com/ripple/">Ripple</a>, by the Washington Post.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>PayPal has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnrxjfR5JW0cWrqM1k2o_U8OhfnH2HuqYYind5JI2UjXw4MzY6Sh9SZt4GlOxYd-buHKwsiIAFDywrOxQya3bV9oraSM6Mr2o9rQ11sASs7MIwVat4qs54ZWs93GxSytQsq74fyu8wQonGE4ELq5pc4MT_lJBoHKyN74BWojrM54peSG-ijaofKNPCRwvElPpAM3AopIYM9q_2c3ci5dR31oe7tGc2IWSh5_Tjb3Nm2-jXeK0pTExdntHx9kbd06lUl8i4wAuFBhtKLPzYevaBr2eiMygVB90OQE8zsoGMDR5Ug%2F4mi%2FHXZ9MwSAR_eJH2UhqzJubQ%2Fh49%2Fh001.WqK2OvKhcl9kWEDtBL7FlDUimHRXqB9tbR-_3ZvfyDw&amp;data=05%7C02%7C%7C325dc9063ebd41f981b908de3d712a13%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639015753407173099%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=FMrWo5slB28eX1rrecnaYQfqoQ%2B9oJDApsNVZ6MHKwg%3D&amp;reserved=0">filed to become a bank</a> so it can provide loans to small businesses. Facing a major demand downturn, industrial bitcoin miners are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_COGHQKyJO157nhdyYNIrJs6l9sRwG8g2DnXhhaYzpggP8jU-NfuiFBtNB1eIlHsqgSNoDEVfFJ4wfNsZVr9V1DoYldFCjEJLgvM2EM8meRgl9cuhadVxgLFK9Mr_ZywR6l_T3pRtC6CapgjPY0_1NdFl50KP6JIgAXpv098Su6h_0_reOkHqVJVaaihQn0uX-5e5q18V8kgsgQbpKkRxspUflWod48azf-Xo9CvSUGGspTgEZvJwnr1YIUODFGQ8u2weQV5xPJUr_8gLpnFBI%2F4mb%2F9YmnFqWSQhOd3hziNyw-ww%2Fh49%2Fh001.8w7NqNrNug7E053CFpDWDeOFPo4hRSJlpdGlbYxASdw&amp;data=05%7C02%7C%7C0fd6c578562e4f4b999d08de3bc680c6%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639013920899138020%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5wbn4I4qaOOrHQ2tpnB6jyT5rkNG4Yh1aEngZJMAfnE%3D&amp;reserved=0">transforming into data centers for AI</a>. SpaceX has filed for a trademark to roll out its <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxW16mIdrsy8zqw47xKGgLr9n3kyJhA6LYo602hpEq0TT3-M8eKQumFtf2r9E3DuEuKoCXbw2Pr8o4OCeilt2LFHXefKty4WWABqRavhAXZMUNtf8yfbabmK_ZN5sLl2IQPwMK_eUFz3F76PS0z6LLikIgvlGJXdWb96aR9b4O8zNu6pqfoi63f8zORTYuMYJJ__ZIQydc6cFHacxY-9Kd4BXlWCxTjW6PXALLO6rI1CaRUg2zDVw7rkBGM6BZFHKYqlta3esK7x3K9alAS_40hKrKK7d4kD0uKbmTjPUaDIjBeU3CR7KPh3d2KRaH29UMk5XHBAOr3sXdzyWFpimtgUQ%2F4mb%2F9YmnFqWSQhOd3hziNyw-ww%2Fh28%2Fh001.K4Qr3s85TgE4ayibUUIDdbrUoxoXkbEukWtTpSJn0WM&amp;data=05%7C02%7C%7Cb9b383f0eed049e2107808de3bc6614b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639013920376047915%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=tF4DVS6sxDeSDA4PDmpe2XPiUyQgbvFBpAN0fKbnUMg%3D&amp;reserved=0">own mobile carrier</a>. Running out of <a href="https://thehonestsorcerer.substack.com/p/running-on-empty-copper">copper</a>. People are starting to use dating apps to connect with others who can <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxW-z_9xNfdWSWWwqvqEt2GWpF7qWQIS7Kaswsyz8DJ4MDqCpOYygBjQDxMyNLIMmvVg_-h20TbgA-TaS4I0btCnmXnxir3rYKBfCYa4o0SUiY7B3Kj8sK5ZwptnU52hWZZby2E4cYYcKc0uAdziw75ehJ9lwyOAxU774LD5-iGDxTxgrlldOtTwLW7hRCbgx_d4xsZo_kX6jpGXRCdJ_y4yzKgg2FBEhUJqcgn5FjtpgQVD_6PHOefxakJL4SNQNQLqV6gyc186GlViAj4i-Il0mQs-Nu55JfsVrq1sY1rxN8pfylkVyOHCgUpjiRMK7Cr%2F4mv%2FUJieMaDpQWaMyaX6KdIWpQ%2Fh22%2Fh001.2ehBvyzSQE7F6wCUYjJvJlJCChQmKAoLQ3gl5MA4PbU&amp;data=05%7C02%7C%7C6ac2f6ab00854f27bd4108de47a84553%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639026985196410035%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=fl4m3pkII006WcU%2F84tbEqR2LTkjfkieGDo2L%2B9Lvqw%3D&amp;reserved=0">help them find open jobs</a>.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Regenerative <a href="https://online.pubhtml5.com/zvxhb/vejg/">futures 2050</a>. The robotics industry is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4Dnrz5YlDAswes0frAGwy9NzI-vdfGby1XeSINLvbxHpAjEPDc8Jb027mYvL_OJFv1ANeY12yBfXNAfKndwXkEMPHPGLuMYzKgkAHQDj5nZzciEoDSLOV22ps4acRKEsLM0j7FISVAZ9ccHzMv28GbCOEZnRZiQEfUGXgZUrkW5poLSPx_4HKJYLX42q-7EP9CrbWlcJZeo_RRSlmxrOG1KgVlB4C2qY7URzVpbFLlO75zL_Igx5RPgmENnDzRr2x5sONxxGylHwYp-DiRaKkgE9Vb%2F4mo%2FQFZ9-YmzSxy9O-9aNrxyCg%2Fh22%2Fh001.0vRlwbU_3gQrg19FPOcTmsTV47-_67WYFlJWsL2H9Nk&amp;data=05%7C02%7C%7C2705f1d2cb0f471ed17808de4229c2c0%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639020944281237130%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=lQjst31aNTSOFc2b2eekp2QJyM5wDjaIA4AuzfGh4bU%3D&amp;reserved=0">struggling to figure out the best safety standards</a> for shutting down rogue humanoid robots. &#201;volution des valeurs dans le champ &#233;conomique &#224; l&#8217;<a href="https://www.senat.fr/rap/r25-010/r25-010.html">horizon 2050</a>. The <a href="https://go.trendhunter.com/2026-trend-report">Trendhunter 2026</a> report. A <a href="https://www.sitra.fi/en/articles/weak-signals-2025-a-magazine-from-the-year-2046/">Magazine</a> from the year 2046.</p><h5><strong>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>The parallel <a href="https://www.caranddriver.com/features/a69137759/parallel-parking-championship/">parking</a> championship. &#8220;Slop&#8221; to the top: Merriam-Webster&#8217;s word of the year is here. Luxury-branded board games want to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5zNFE8VvLDcjBuflVlMMFlA1u6WB0Zhv0DEfLxQmTo2v39nNR3LYYAJ6U0pTHPZQCDvmhO19v9rWDisqNsSeMv5rwBlpb4VASd_PrZHH9OiirxFI13-bsSWVYxhgwWN0H72iZM7IFk9Sl9Syu0v-j6TF1wIBXiUEWxnI0X5PmD6m8K6I_nkauCdO47fur8THyrZoRpPokmzkGVyWNAtWqfnk1QumBwqig_P11Pp-U0dVeTtLUAas_lcVAKDKVzqp1jc4T3aQGgjY8NZLxicfzTLzhvsUQ1LcbGm34lh5QI2%2F4mh%2FdpxXuY8xQFGUM--6TEdZMg%2Fh46%2Fh001.S1BEuBFFt4sKY21EK9LSIod8BXXpJ5yX8TwK9FMwtSc&amp;data=05%7C02%7C%7Cb30eb45e444a409df11208de3ca7fd33%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639014889362029173%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=9SEmxEosuMZwpBG0zwzSwWYpduYZtWYO%2BPlP8I66OKc%3D&amp;reserved=0">up your game night</a> next year. Trains cancelled over <a href="https://www.bbc.co.uk/news/articles/cwygqqll9k2o?utm_source=puntofisso&amp;utm_medium=email&amp;utm_campaign=636-quantum-of-sollazzo">fake bridge</a> collapse image. The 5 coolest <a href="https://www.popsci.com/technology/gadget-innovations-2025/">gadget</a> innovations of 2025. Patent and design trends: Australian <a href="https://www.dentons.com/en/insights/articles/2025/july/4/patent-and-design-trends-australian-ip-report-2025">IP Report</a> 2025.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com/">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored The 2025 <a href="https://www.bloomberg.com/features/2025-jealousy-list/">jealousy list</a> where journalists identify the one piece of journalism that they think is absolutely not to be missed.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Philosopher of <a href="https://aeon.co/essays/the-hidden-role-of-pride-and-shame-in-the-human-hive">pride.</a> <a href="https://www.theatlantic.com/podcasts/2025/12/prediction-markets-and-the-suckerifcation-crisis-with-max-read">Prediction</a> Markets and the &#8216;Suckerifcation&#8217; Crisis. Who we choose to <a href="https://flowingdata.com/2025/12/17/time-with-others">spend our days with</a>. Social Relationships and <a href="https://journals.plos.org/plosmedicine/article?id=10.1371%2Fjournal.pmed.1000316&amp;utm_source=substack&amp;utm_medium=email">Mortality</a> Risk. How Google Maps quietly allocates survival across London&#8217;s <a href="https://laurenleek.substack.com/p/how-google-maps-quietly-allocates">restaurants.</a> How the<a href="https://www.marketingbrew.com/stories/2025/09/30/national-park-service-social-media-fat-bear-week"> National Park </a>Service became a social media behemoth. South Pole<a href="https://www.atlasobscura.com/places/south-pole-ice-tunnels"> Ice Tunnels</a>. An <a href="https://engelsbergideas.com/essays/an-oceanic-order-for-the-twenty-first-century/">oceanic order</a> for the 21st century. How <a href="https://kottke.org/25/12/how-ferraris-f1-team-improved-medical-care-for-children">Ferrari&#8217;s </a>F1 Team Improved Medical Care for Children.</p><div><hr></div><h1><strong>Unbundling AI</strong></h1><p>OpenAI has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q-N2DSaMJ2TvGQPWQlTvu-5Hf7VnAxNCgEq9yFWSkL0ELl4rQxy5hqhcrrYqbhP-BXaGgZRp3Fc4VjiuAoDExyVwRlfM11cGumIaJGvBEy3CqYESPoveZCfvWPU6uV28DG3GuhTJeYaydMGvcZqRG4UiSFelOZ51Aogo2wCq2kJndeWMv05ntf4MXO47PEsT223BLFgrJuG0hicaobs666yG_UyFTnyLOrtqLpNhM1mMCABizvR9E70gzrIgmslXrc%2F4mk%2FdFJPSdLeQUq4gz1IxuoWCw%2Fh57%2Fh001.9vPPooQwbDiOvkoT1TUOed38zH1IRTZLnjBwvfGjXwc&amp;data=05%7C02%7C%7C25312954db5241449d7608de3f0374f4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639017481235843391%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ctVyZoACZtsWFsYZ0Nk9LFVPfhh3WWqHfJ8ZI4EDiA0%3D&amp;reserved=0">rolled out an app store directory</a> of all the platforms that have connected to ChatGPT. What If? <a href="https://www.oreilly.com/radar/what-if-ai-in-2026-and-beyond">AI in 2026</a> and Beyond.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>0.7%</strong> - Nearly 0.7% of US exports, by value, are <a href="https://dynomight.net/blood/">human blood</a> or blood products.</p><p><strong>1mn</strong>- The Danish Government pays over $1mn each year to <a href="https://www.scientificamerican.com/article/denmark-let-amateurs-dig-for-treasure-and-it-paid-off/">private metal detectorists </a>for archaeological finds, according to a law passed in 1241.</p><p><strong>5%</strong>- Food spending drops 5% in households where at least one person is on <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5073929&amp;download=yes">Ozempic </a>or other GLP-1 drugs.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FZmViZjNlYTQtNGQwYy00ZWQxLWExZDUtYjdiYjI4YzNlM2M5fDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL29iamVjdGl2ZXVuY2xlYXIuY29tL2Fpcmxvb20uaHRtbD91dG1fc291cmNlPXB1bnRvZmlzc28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249NjM2LXF1YW50dW0tb2Ytc29sbGF6em98ZW1haWw%3D&amp;data=05%7C02%7C%7Cedd412cfd94644dca2fc08de3c9ae34f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639014833097893928%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=bMsUAtZdgdF%2BRKj8jdLEtRGK%2BvaHk3KUBtYveEwRZMk%3D&amp;reserved=0">This website</a> displays airplanes in the skies in real-time in 3D. Forget the website, just add a <a href="https://www.allezbisous.com/">Google Spreadsheet.</a> <a href="https://neal.fun/size-of-life/">Size </a>of life. Google <a href="https://sites.research.google/languages/language-explorer">language</a> explorer. The Globe of <a href="https://www.globeofhistory.com/">history</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Surveillance pricing, data poisoning, and nearby feeding]]></title><description><![CDATA[December 5, 2025]]></description><link>https://competia.substack.com/p/surveillance-pricing-data-poisoning</link><guid isPermaLink="false">https://competia.substack.com/p/surveillance-pricing-data-poisoning</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 05 Dec 2025 16:12:00 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/983d380e-9f58-425f-9737-2c8d176a4e54_645x383.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 168th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>A <a href="https://www.truthfinder.com/">search tool </a>for traffic offenses, misdemeanors, court records, judgments, felonies, bankruptcies, relatives, phone numbers, online profiles, assets, , and address information. Search for <a href="https://www.peekyou.com/">usernames</a> across a variety of social networking communities. Search engine that provides a person&#8217;s <a href="https://www.peoplefinders.com/">aliases</a>, age, family members, and sometimes the first several digits of their phone number or the cities they&#8217;re associated with.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Disney plans to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.Tw8iB59Mqy58w8wCG81cc2Dw5oNU5L8MCIVHtomqZsO_VsCxy1q8X2F3rT52hSHay5_3wsv5tQP-DVp6O2Y4fhnBJqRdJ3YsY3PKJ3810HgyG5qrVIe0yfvRp3kpjjVG4VYU9AgrjmrMd6WJ1u2KYbZz-E2fKnKDt4-8I350E4QUxjHMvCBN54rDlTR9ag1lCF4c90MIzzaUUO0emXoyqwdVzx091nxkBG9YF2on6JC_kBv9by8DVSmnqYR7HB4JJxTy6sA8GzRLp6UeyVFc0WjE3GJzxHxqKJ8I6lwLo9Y%2F4ls%2F1sVzWGoNTZCcpudgoDA5Fg%2Fh43%2Fh001.HZUBqtIlckS4AfHoKr_ZTseJaSI8nqIbFV07lwz-8N0&amp;data=05%7C02%7C%7C0a0a904b90984c85a84608de2902d544%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638993289320146391%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=N%2BDFTQA6KkzJLKZfz16SBozQxaaEOhz9m%2Frn4UCu%2BeI%3D&amp;reserved=0">adopt a dynamic pricing model</a> similar to airlines and hotels at its US theme parks. Target is <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnrxjfR5JW0cWrqM1k2o_U8OhBieXbVooR5AcbbD_S92sP1PYA-evFesLfAKIpiibajqaXLLnPBXvQ-3skbrTJjwbeu97uyogMyCt4jTU6N98KzNTsdhwV_oIVGmigjB1WRqzC8ink9_C0D26ZSwLoF4fu57WncAFp-j9UI8mWtdULOG_5OAznv8gCnddzO6rmR0vHQzkH-BARWkOWRJxJ8STmv0fI0hek4ruRtp_ShergN0xc2D8F0qNv6dYFWq5Nts%2F4ls%2F1sVzWGoNTZCcpudgoDA5Fg%2Fh49%2Fh001.2-G3MysIyHYaTfTs4iyyQ3d6qzQr98fG5n1ACuYTc4Q&amp;data=05%7C02%7C%7C0a0a904b90984c85a84608de2902d544%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638993289320236281%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=R%2Bimggyv1tivTcrlMjl06deCQfLjFyCnBKaEBDzglTE%3D&amp;reserved=0">making its app available in ChatGPT</a>, giving the retailer more control over its customers. A new app called <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.ZbBTooPa9RPpuuVS7X9HeX9pTu2u0sfrg2F-8EDT1bs6_weHBKYnRtX_gkvW_Qav6cBigp_0w1IHqjKXIZ8qdTPIXOA3bZ_H6OZTd0SkMBxRwAHq2dDqNceT-ZKL0vxSmxgE6TmWfqMOjtbFWCpUE8s9Q8k7MIrw2hN-877AMtW2ehunMxKnz1fjP_tmBvp6_dApaZfOOFGYxQk7BunoObr5Zztq7tCXaZWvwL4Rt791Ri5uRKaS6LLXk9hLRGzMVXFaUfpTehkaOKUlme8mb0jBJOPpN_fiIHW2qmBkummuYeD-U0mWdesd0Fqvgbxv%2F4lz%2FWz_ZarNKT2KOljoIg8tisA%2Fh29%2Fh001._zy_phBUv9II2pcxPMq_NVF3XyS3zkaB-Hr855wO4Zc&amp;data=05%7C02%7C%7C3b5654e7097948f8a8b708de2e8301a1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638999337370989993%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=zUOcKNU051Gt7Ew12nsD3gWIqx7OtNR7Daq4Wgmo49M%3D&amp;reserved=0">Social Agent</a> is launching a marketplace to find content creators. Amazon is planning an ultrafast delivery option that would get &#8220;everyday essentials&#8221; to your doorstep in <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4Dnryc_b7VeZ00lcddDVPKShUkqwQJIr8_FKeCUIkHdpx4Hl_8yoPc7MKpwseg3IKHbtlfI2cBw4umWkPf5e_gTPll16MUtiSBo0Sn8zkArd1HkvN7xVZqwBR_i7IxACojixXVYTHsz3vXC9u2DWTh2Eatk7zqMCaurFI41DVItWw3kP3malCNYGJQr4apC4s6-GJQLwEd8wjAYVmhOoVgiaLncqMQedVh9K_aK9v25Ietk4cistFyuUIAG1wy5kjY5r9qysgTrN6GbyWsESlqFxIX%2F4m3%2F8oQ83Tk6Qw23REIlTeoybA%2Fh31%2Fh001.JomLzhF53eSB_c25fVHugl9WP3ULaVcdm3Rmi0QtbGQ&amp;data=05%7C02%7C%7C7680f65105a54dd373fa08de31a7a69a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639002793282499545%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=KZgvyVagJ4NIo44%2FL1VYveNVGCdL6ff2eNXyMlmvjcw%3D&amp;reserved=0">30 minutes or less after hitting &#8220;order now.&#8221;</a> TikTok is testing a new feed called <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVd6pP_MCSeCq8I43wmp20YqCVxbTzMOx6evo-f2GQAf-UlAnVI5WRyTtZ0iHI9TMSQO8x19tgWJ8NwpA6r_yz_JqlkaQa5KBzFXT523SsFQptLsmPVXY-WVcSsLsj39jAJG9g5ylSAAz2KxLWQQ2ix2m_-uiaOGvyhZWwl40z3-SCGLCPJaym3KCqRD4q5z7TVF0Fh9-fFNLUcH9-o5r3iy2ssdELH0nq4hTr3VgaB55DSc-qZ1OwmwmYuqPGdiORGZHvIf-ulhjk9n68EhPzkg1PBqSeBay0roEuQYG43bexBUo6AoAtD6Lu5brku9dCE%2F4m6%2F8XEoc-3GQ7SwsWdT8sPnXw%2Fh51%2Fh001.Riw3ByRiaFElo_9pUuC4IuREDRJTRbMEtKQIlLvhHlo&amp;data=05%7C02%7C%7C4f13ecc42e51424d33cf08de3403235e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005385247535354%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=zgjUB9rIVG9YqIAX5y3sgZFumKD44rwlclh999jZZtQ%3D&amp;reserved=0">&#8220;Nearby Feed,&#8221;</a> which serves content near where you&#8217;re located.</p><div><hr></div><h1><strong>Our future</strong></h1><p>A Housing Complex Designed to Tackle <a href="https://www.bloomberg.com/news/features/2025-11-06/london-senior-housing-project-to-combat-loneliness-wins-riba-s-stirling-prize?cmpid=BBD111025_CITYLAB&amp;ref=sentiers.media">Loneliness</a>. This ultrathin wearable lets you <a href="https://www.fastcompany.com/91444940/this-ultra-thin-wearable-lets-you-feel-textures-on-a-screen?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=pet-a-pixel&amp;_bhlid=d14191306ca564f40e269c7ad17da862c6962ad1">&#8216;feel&#8217; textures </a>on a screen. The Pentagon is looking to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAwoq7GhaqHyw0-wbsBqwHUiJRwPPFQP3PjHiBWV7_xwOX5GDd9YkQLAU7K9Vl_442io-bBIRcLlv6VBlEpth3J99_eN05eGT4EIxjkp9o9ABU59WyNYoZS6-9qbkCWDW2VEkass-IHvzen2B8WKjsSV30MdxwPm_UuNB2mjbzs2EL0fk27fYvZgi3YUTmt1mkuN8hE_Qml6Bgj2UB0p1TcOOHFo8Cr79LM2atuaqRs-vNDu9YYV1za76ONxywf8NC343Y_xZ8nD6vXpT2A0ar47c-c1pvSw3NhRIQ6RnD-VELckw8SS7_p8P_9MBQXQ85VekMwcdHA1ML5NQUr0U7tw%2F4lv%2FDxN4XA2mRz-caHjV7GrDfA%2Fh44%2Fh001.DGrarmyxZ5rCCtwvMHRfZD9bxPlbwrJ_XKKWZiGOJu8&amp;data=05%7C02%7C%7C6aa2a8aa21924ce0d1cf08de2b5e7195%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638995881804716176%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5mUsjgXrBG9G1npOHperWYJrnQLv0QRbQfTrLJtvfJc%3D&amp;reserved=0">quantum sensors</a> as a secure alternative to GPS. The Quiet Transformation Reshaping Financial Advice: <a href="https://www.linkedin.com/pulse/quiet-transformation-reshaping-financial-advice-longevity-simon-chan-am9lf">Longevity </a>Moves to Centre Stage. Pantone&#8217;s color of the year is &#8220;Cloud Dancer&#8221;&#8230; <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLefNhaC0oL5DlnJIOqtHmC7lakTG0Jf5jCv4zKQ79hFdlKrxSjeWumlJEWtQT1aUsPL7Ho1IH2fsKo7UzcPtofLe-HylX3d6tQeK3E4ScP74zRJriKDm4dzSxMl85w95XECZU6VbfjugT4aKX69sThLDBHFBaj-OYoMK3MyEt6tpiKJXcMZHwGX99EEFsxM1SXTMQe2z-vY865ewTWtuEqQc19XaJMT__Q2nT5FwcIQ4i2Fz4uVfyTSkuCSPt3a9QPIalSfC__ThZmt-F5bkIrSHF62Z1kYut25-Px44OxVoA%2F4m6%2F8XEoc-3GQ7SwsWdT8sPnXw%2Fh48%2Fh001.GwHC4Bp5XDOPZKCH83QzDSVF5kAj8XqlwimrAqF2o3w&amp;data=05%7C02%7C%7C4f13ecc42e51424d33cf08de3403235e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005385247500288%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ki6WQkMgvDhcqov6j6rtixFFx4CSD%2FIaDsKd0pOVw60%3D&amp;reserved=0">a shade of white</a>.</p><p><em>A few selected reports about the 2026 Outlook:</em></p><ul><li><p><a href="https://www.iftf.org/projects/iftf-ten-year-forecast-urgent-futures-perspectives/">IFTF </a>Ten-Year Forecast 2025: Urgent Futures Perspectives</p></li><li><p><a href="https://www.juliusbaer.com/fileadmin/publications/julius-baer-secular-outlook-2026.pdf">Julius Bar:</a> Secular Outlook</p></li><li><p><a href="https://www.deloitte.com/mt/en/Industries/tmt/perspectives/tmt-predictions.html">Deloitte:</a> TMT Predictions 2026</p></li><li><p><a href="https://www.foresightfactory.co/wp-content/uploads/2025/10/Trending-2026-Preview-Report.pdf">Foresight factory</a>: Trending 2026</p></li></ul><p>Thanks Neil at <a href="https://onlydeadfish.substack.com/">DeadFish</a>: &#8220;Each year a group of strategists collate a folder with all the trends decks you could wish for (over 100 of them). The <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fe98608a8-fe1f-4fe2-a675-59676c3c446e%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C759bfac9346044e4aad708de33d54591%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005188245535660%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=XrZ7iyfNwURgR4r%2Fyd4utzN01szswyDeLu1r3TOfVpw%3D&amp;reserved=0">latest 2026 trend file has arrived</a>. Ben Malbon helpfully <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F2264d0e1-69e7-4710-a9e7-64a9a8cf6ca1%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C759bfac9346044e4aad708de33d54591%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005188245548850%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=LwLOKoD6twEiPqQ%2F6Zez%2F%2FIjfrtg1FaSrL9U6GajAy4%3D&amp;reserved=0">did a summary</a> of key themes and produced a summary deck, a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fbd216697-f6e9-4a5b-8d9a-905efa5d1e52%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C759bfac9346044e4aad708de33d54591%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005188245560663%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=VTDFyK2Xlpd6Bj8H61qlf94B1LlFRlr0u6udOK74p3Q%3D&amp;reserved=0">4,000 word summary</a>, and a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F338e8397-7989-43e3-86b9-88a22d12ef5b%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C759bfac9346044e4aad708de33d54591%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639005188245573456%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Bjl9%2BCHwTSwzFsdqPPWp5k%2FCsxXMrPExt9YcxaKzONY%3D&amp;reserved=0">6 minute video</a>.&#8221;</p><h5><strong><br>We keep you updated on those trends and more on X/<a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Holiday music and video catalogs are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA3rK_DInYqiV3_-d6dnlRUrMRVJG3GJJYJoNF9KtTpfYh4JUx98AvttBsyjboTh38pVvqLZqFWARRwBNwPc-Dd-8_JWCEq5RUpTMgtmC82n1mAo_LvtJz-YG8boVieYR1OjQszTtMvljrwGAuIWmW8y5wys1LoB2qfmSsHNapXpbmXSXG4N7qDMxwBq0Ox9506nESAf-CW07WgrWwcnzWyt3DsQzfcKygIHoQo9xatrXP8aSPU3l4edKzIGAOkof7v2NgbguOmYfbVfOm8m5w58%2F4m3%2F8oQ83Tk6Qw23REIlTeoybA%2Fh40%2Fh001.3o7XeqNUj7dZoyOn3BaniWo9iHPc8JwOaV59IsceUYc&amp;data=05%7C02%7C%7C7680f65105a54dd373fa08de31a7a69a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639002793282610936%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=hBIJDJOgW3msyd3S8bwpnSKRl5uktvxGCy8mUJOLaFI%3D&amp;reserved=0">more popular this time of year than even sports</a>. A Korean retailer launches <a href="https://www.instagram.com/p/DQVvWT1EkDQ/?utm_source=substack&amp;utm_medium=email">bananas</a> at different maturity levels. In <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fwww.nytimes.com%252F2025%252F11%252F23%252Fworld%252Feurope%252Fbelgium-citizen-democracy-ostbelgien-model.html%253Funlocked_article_code%3D1.5E8.saPq.7a6knzqNGdMf%2526smid%3Durl-share%2F1%2F0100019adbb7d4f9-183e002c-4fca-4d16-8f20-50c950262f65-000000%2FiyjWv4urxbRDjwRLkFqFAf_7hwhNI5BD3MVqCNjfO58%3D433&amp;data=05%7C02%7C%7C752e18d9f76240bfeb1808de311cb793%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639002196593268512%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=1%2BhaQVywG9IWgWecEwEb8P8aqqTSThBvF7mNvbPtXgo%3D&amp;reserved=0">a small corner of Belgium</a>, randomly selected citizens discuss how to solve local problems through modest citizen assemblies. <a href="https://www.rd.com/article/crayola-color-generation-favorite-2025">Crayola Color </a>Each Generation Voted as Its Fave. ChatGPT rolled out &#8216;<a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F70f43296-4264-4daf-bfb5-40f649975239%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C6ec582bb72c44967eb3208de2a6ef97a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638994853276669212%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=J5dTE8JWcKtlHfebL3Qbml%2BEwowkwnq%2F34rPKk6FKW8%3D&amp;reserved=0">group chats</a>.&#8217;</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends. Contact <a href="http://www.competia.com">me</a> to get the list of 250 weak signals spotted in 2025.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored <a href="https://iceberg.mit.edu">Project iceberg</a> : Measuring Skills-centered Exposure in the AI Economy.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am teaching a class for boards of directors on some of the dilemmas that are hitting boardroom tables around Artificial Intelligence. We discussed current practices and debated how a board would handle those. A deep dive this week for me in algorithmic pricing: </em> A new law seeks to prevent retailers from ripping off consumers by using artificial intelligence and their personal data to <a href="https://www.nytimes.com/2025/11/29/nyregion/personalized-surveillance-pricing-ai-new-york.html">charge them higher prices</a> (read also: On Orbitz, Mac Users Steered to <a href="https://www.nytimes.com/2025/11/29/nyregion/personalized-surveillance-pricing-ai-new-york.html">Pricier Hotels</a>). FTC Surveillance Pricing Study Indicates Wide Range of Personal Data Used to Set <a href="https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer">Individualized Consumer Prices</a> including mouse movements. Your Data Might Determine How Much You Pay for <a href="https://www.wired.com/story/algorithmic-pricing-eggs-ny-law">Eggs.</a></p><h5>Need to provide <a href="http://www.competia.com">training for your executive team or your board</a> on the new AI-induced risks, and other governance topics?</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The <a href="https://wesleystubenbord.com/viz/billionaire-migration-map/migration-map.html">billionnaire migration</a> map. Inside the $22 trillion world of <a href="https://fortune.com/2025/10/26/what-is-private-capital-credit-22-trillion-industry-equity-debt/">private capital.</a> The &#8220;$140,000 <a href="https://www.noahpinion.blog/p/the-140000-poverty-line-is-very-silly?utm_source=post-email-title&amp;publication_id=35345&amp;post_id=180210438&amp;utm_campaign=email-post-title&amp;isFreemail=true&amp;r=5ah01&amp;triedRedirect=true&amp;utm_medium=email">poverty line</a>&#8221;. Did Ancient Greece Pioneer Modern <a href="https://www.forbes.com/sites/francoisbotha/2025/06/29/from-oikos-to-office-did-ancient-greece-pioneer-modern-wealth-stewardship/?utm_campaign=Forbes%20Posts&amp;utm_content=336788226&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lis-Pe_i0tfXri">Wealth Stewardship</a>? Data <a href="https://aliveinsocialmedia.substack.com/p/data-poisoning-or-how-to-poison-artificial?triedRedirect=true">poisoning.</a> The 100 <a href="https://www.popsci.com/health/100-most-dreaded-decisions/?utm_source=substack&amp;utm_medium=email">life decisions</a> people dread most, according to psychologists.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>33%</strong>- Oregon chronic <a href="https://www.oregonlive.com/education/2025/11/oregon-chronic-absenteeism-rate-remains-among-highest-in-us-at-33.html">absenteeism</a> rate remains among highest in US at 33% </p><p><strong>x 2</strong>- Sensor Tower found that <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVf6lHRg3G1ggDyIvfJAe-kURMKx5jIRYjZa4p_mM2yh6ppIlHg0SYGX4d7ebQjrI-dl3V-Hm5Nlsfa9zmMxAyD94TNdRKVH5qV841e-cKaOZ9Z36-twMyLS1l_8fWwaKBc72GsZS2av9cHSMQfhiJDdgjPSiiTt5cU_nDoG1_0lhu_MwNScNHw0-CUHqBhzCwbQSfrpQUWw1kGLQ6vHstKQ_BwtyBADayoW1SlPshcD5oS_8VxCYBub53hGtpN0WjEid5jxOGPOrFcKY-ejGWOS%2F4m3%2F8oQ83Tk6Qw23REIlTeoybA%2Fh46%2Fh001.CE-XEiu4GXMuZP8l3rKNqj0GXujUJvVCsC_KR3QPIxY&amp;data=05%7C02%7C%7C7680f65105a54dd373fa08de31a7a69a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639002793282693825%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=rCjRZ0nIeMSpbB0ZIxtJZm2jg009JuVHi5qFrbJ47WQ%3D&amp;reserved=0">Amazon sales doubled</a> for shoppers who used its Rufus AI chatbot, compared to 20% for those who didn&#8217;t use it.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>An internet radio for people in <a href="https://www.ambienceantarctica.com/">Antarctica</a>, physically or mentally. Poetic Textural <a href="https://kottke.org/25/11/poetic-textural-landscapes-by-lee-hyun-joung">Landscapes</a>. An <a href="https://koolyz.com/en/tools/excuse-generator">excuse</a> generator. Play <a href="https://www.reddit.com/r/InternetIsBeautiful/comments/1ovo0xu/play_tiny_mario_on_your_url_bar/?utm_source=substack&amp;utm_medium=email">Tiny Mario</a> on your URL Bar. Fortune <a href="https://joshmadison.com/2008/04/20/fortune-cookie-fortunes/">cookies.</a></p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Psychotechnology, kidults, and rental families]]></title><description><![CDATA[November 21, 2025]]></description><link>https://competia.substack.com/p/psychotechnology-kidults-and-rental</link><guid isPermaLink="false">https://competia.substack.com/p/psychotechnology-kidults-and-rental</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 21 Nov 2025 12:38:24 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ba387b34-34bf-492c-9b32-647132403969_768x512.avif" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 167th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Montreal, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><a href="https://www.browse.ai/?fbclid=IwdGRleAN5eHxleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xNzM4NDc2NDI2NzAzNzAAAR4fB4Zqg7-Kugh48KuRfiS9Vps-2hOdWdPZ3EhQEGgNquWoAqpW_KwSWdDE2A_aem_TEwDaOPklvXILBQSEv6fzw">Scrape</a> and monitor data from any website. 15 <a href="https://conceptbureau.substack.com/p/the-strategists-playbook">mental models</a> to see what your competitors can&#8217;t. The longest-standing <a href="https://snusbase.com/">data breach</a> search engine. A <a href="https://start.me/p/gyxDQM/darknet-deep-web">dark net </a>explorer. Search engines for <a href="https://github.com/onhexgroup/Awesome-Search-Engines-for-Cybersecurity-Researchers">cybersecurity researchers</a>. </p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p><a href="https://www.japantimes.co.jp/life/2025/10/28/lifestyle/japan-bodybuilders-macho-caregivers/">Bodybuilders</a> find new calling in Japan&#8217;s struggling care industry. Europe&#8217;s <a href="https://moderndiplomacy.eu/2025/08/12/europes-china-blind-spot-is-strategic-negligence/">China</a> Blind Spot Is Strategic Negligence. How to use AI for <a href="https://redanalysis.org/2025/03/14/ai-weak-signals-trump-international-revolutionary/">weak signals</a>. Google v Microsoft: the <a href="https://www.economist.com/business/2025/10/30/google-v-microsoft-the-battle-of-ai-business-models">battle </a>of AI business models.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Eurasia<a href="https://www.undp.org/eurasia/publications/eurasia-development-landscape-2040?ref=sentiers.media"> Development Landscape</a> 2040. The <a href="https://www.nytimes.com/interactive/2025/03/26/us/pedophile-hunting-violence.html">rise of vigilante justice</a>.  New material offers potential for unlocking <a href="https://phys.org/news/2024-04-magnetic-levitation-material-potential-gravity.html?ref=thenewnew.is">gravity-free</a> technology. <a href="https://careerimpressions.ca/executive-resume-trends-for-2026-what-works-and-what-to-retire/">Executive resume</a> trends for 2026.</p><p><em>The 2026 reports are coming up, I will post them here as I read them:</em><br><a href="https://horizonfutures.substack.com/p/top-trends-2026">Horizon Futures</a> - Top trends 2026<br><a href="https://hs-46880584.f.hubspotemail.net/hubfs/46880584/To%20Be%20In%202026_Trends-Report%20by%20Waldo.pdf">Waldo</a>- To be in 2026<br><a href="https://www.google.com/aclk?sa=L&amp;ai=DChsSEwiBvsK50YGRAxU1YkcBHQ3eKSYYACICCAEQAhoCcXU&amp;co=1&amp;gclid=EAIaIQobChMIgb7CudGBkQMVNWJHAR0N3ikmEAAYASAAEgJ2SPD_BwE&amp;cid=CAASugHkaM_2snaVRm3VVppP-uHy-AapdabrnrHQ7QF_CRwGoAGz0FndEnsDfQZJ-SWAP9zU0W1Ju2aQ8jgRHFGO0Zft_UZ_L7aXD0RSOb5q1Itvx3aoDJmt74rgPK6OTzzxHzFhPpbW-q59KjDz62kpkqBbXfJhF5xh0BqwYfQ1pI3qKXBHvyaS28xjnc89lTSlVlx7PZmwpe7VkXpRs059NMH5aQKRZtArnSvR69EIvpbr1SuQeFBNM15pQWI&amp;cce=2&amp;sig=AOD64_0T-F3wPVwi8-vIRWwAh2mmaoOROg&amp;q&amp;adurl&amp;ved=2ahUKEwiMxry50YGRAxXYMVkFHRyyMrkQ0Qx6BAgLEAE">Mintel</a>- Global Predictions 2026<br><a href="https://www.google.com/aclk?sa=L&amp;ai=DChsSEwjZ2_Lh0YGRAxVpTUcBHcNZBk4YACICCAEQABoCcXU&amp;co=1&amp;gclid=EAIaIQobChMI2dvy4dGBkQMVaU1HAR3DWQZOEAAYAyAAEgKnuvD_BwE&amp;cid=CAASugHkaEmqvnSyNGA8sSJwyXgx4Y0hbZJjvOmtd-aQJvJPQe_zYoDFCiCHBxU8izZsVBmjIc5MlVfvbNMLEaHxInQVZsJIlR7pD7C3tmWcq8X7atIaWZoChen2lu4oDVZaIb3UvIbXxsOvqEpiL9o87Kp6htTNAwxt-P5BsGUzaSrDpt0bg5AdKRoUgYV4Q2ph5sc9b4Mjof2CBBdSNM2jxQGRLh8EBz0zZDgtc_6JM970fZZyUr9B-lN7F28&amp;cce=2&amp;sig=AOD64_21lr1FxamxVCUhj00DhvqXlu7GMA&amp;q&amp;adurl&amp;ved=2ahUKEwjgou3h0YGRAxXBF1kFHfStCoAQ0Qx6BAgPEAE">Trendhunter</a>- 2026 Trend report<br><a href="https://axaxl.com/fast-fast-forward/articles/axa-future-risks-report-2025">AXA</a>- Future Risk report</p><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>This project celebrates the art and culture of laptop personalization each laptop tells a story through its <a href="https://stickertop.art/main/?utm_source=substack&amp;utm_medium=email">stickers</a> and gives us a glimpse of the personality of the owners. The Farmers&#8217; Almanac <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fapnews.com%2Farticle%2Ffarmers-almanac-ceases-publication-f298627037891ce28da55a55e1bb3626&amp;data=05%7C02%7C%7C465d12ae6e304e93e69f08de24a15638%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638988472508514041%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=uXBR84Yd6bkTfyYvynf8sQ1fVXqm6PNYpy%2BxOSSrMTM%3D&amp;reserved=0">will cease publication after their 2026 edition</a>. &#8216;<a href="https://www.giftsanddec.com/analytics/kidults-took-over-the-toy-industry-in-q1-see-how-they-are-impacting-toy-sales-like-never-before/">Kidults</a>&#8217; Took Over the Toy Industry. The sham of the &#8220;<a href="https://www.japantimes.co.jp/culture/2025/11/19/film/rental-family-commentary/">rental family</a>&#8221; . What does <a href="https://www.npr.org/2025/10/31/nx-s1-5593052/67-dictionary-word-of-the-year-2025">&#8216;67</a>&#8217; mean? A zoo in Denmark asked patrons to donate their pets. Not as attractions, but for <a href="https://www.npr.org/2025/08/06/nx-s1-5493363/denmark-zoo-donate-pets-feeding-animals">food.</a></p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the world of <a href="https://www.canva.com/design/DAGlTRR_xBg/wIQYizT0cIZq8UH1PwZJUg/view?utm_content=DAGlTRR_xBg&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=uniquelinks&amp;utlId=h2c51131a4c#1">psychotechnology.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am taking part of a <a href="https://www.ias.ca/evenements/calendrier-des-evenements/2025/the-future-of-work-a-test-of-resilience-and-vision-for-boards">panel on December 4th</a> on the Future of Work and how this will impact the work of board of directors:</em> A new workplace <a href="https://workforceinsights.randstad.com/hubfs/Inbound%20Program/Content%20offers/LV%20journeys/LV-CJ23/Randstad%20Workmonitor%202025.pdf?hsLang=en">baseline.</a> Inside the Bank where almost every employee is a <a href="https://www.wsj.com/articles/inside-the-bank-where-almost-every-employee-is-a-gig-worker-754911bf?mod=lifestyle_lead_pos3">gig worker</a>. <a href="https://www.delltechnologies.com/content/dam/digitalassets/active/en/unauth/industry-reports/solutions/realizing_2030_future_of_work_report_dell_technologies.pdf">Realizing 2030</a>: Future of Work report. Jobs and <a href="https://assets.publishing.service.gov.uk/media/5a7dd8e1e5274a5eaea66b20/the_future_of_work_key_findings_edit.pdf">skills</a> in 2030. <a href="https://epc-web-s3.s3.amazonaws.com/content/research_perspectives_on_the_future_of_work-KI0124087ENN.pdf">Research perspectives </a>on the Future of Work by the European Commission.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Why two tiny <a href="https://theconversation.com/why-two-tiny-mountain-peaks-became-one-of-the-internets-most-famous-images-268169?utm_source=substack&amp;utm_medium=email">mountain peaks</a> became one of the internet&#8217;s most famous images. Why Don&#8217;t People Return Their <a href="https://behavioralscientist.org/why-dont-people-return-their-shopping-carts-a-somewhat-scientific-investigation/?utm_source=substack&amp;utm_medium=email">Shopping Carts</a>? A (Somewhat) Scientific Investigation. <a href="https://behavioralscientist.org/topics/history/">History</a>. The Surprising Origins of Our Obsession with <a href="https://behavioralscientist.org/the-surprising-origins-of-our-obsession-with-creativity/">Creativity.</a> How the<a href="https://engelsbergideas.com/essays/how-the-traffic-light-changed-the-world/"> traffic light </a>changed the world. <a href="https://zine.kleinkleinklein.com/p/dashboard-culture-vs-camouflage-culture">Dashboard Culture</a> vs. Camouflage Culture.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>3.2m</strong> - the combined paychecks of all 3.2 million <a href="https://flowingdata.com/2025/11/20/scale-of-one-trillion-dollars/">cashiers</a> are about as valuable as Musk&#8217;s average annual compensation</p><p><strong>71%</strong>- 71% of senior managers consider their <a href="https://hbr.org/2017/07/stop-the-meeting-madness">meetings</a> unproductive and inefficient</p><div><hr></div><h1>Unpacking AI</h1><p>Giving your AI a <a href="https://www.oneusefulthing.org/p/giving-your-ai-a-job-interview?utm_source=post-email-title&amp;publication_id=1180644&amp;post_id=178292321&amp;utm_campaign=email-post-title&amp;isFreemail=true&amp;r=5ah01&amp;triedRedirect=true&amp;utm_medium=email">Job Interview.</a> Trouble in Toyland 2025: <a href="https://pirg.org/edfund/resources/trouble-in-toyland-2025-a-i-bots-and-toxics-represent-hidden-dangers/">A.I. bots</a> and toxics present hidden dangers. A new restaurant in Dubai  <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxW2yPI9oB_FHCCW96Br13eoh9FI2PRyC9P857PCEV5CEWmmpgJvmgF7tmdVCFLRIdPiBx47eqjjvZfs0LHwgN3C_6U3ixj6JpfZ85_pFK_NhT08Vewr9ZhN5pzLHdapHMBhbl6rDHyDA-5HuGxC6tSyJ3acl75SCWPMlZ4HbLZRmqqCcjMePvD7T4zrXJaL84zxfEADgfAMyIdndMLjlb9-mn3nTJVvhTecGvQlLnRuJrz-YF3UmFtIc6RdsnxTkv7xnh1zgb4VAJRLiRqt0qIAiohHLmF-A93UriSvO_dPb4%2F4lr%2FWVnBevZCR-OvL_EfbMZgjg%2Fh23%2Fh001.UCW4WKZ3YFWmfCKNsGgnKQAN-LGR4KZPe72dn0DCdqM&amp;data=05%7C02%7C%7C3628bbb505ee432e9ada08de2830acfe%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638992386680010176%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=BoPkDibQOhLO1%2B%2BIr2E7atFgIQEFTrVWyou%2BamidpTk%3D&amp;reserved=0">has installed an AI as its head chef</a>.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Dangerous <a href="https://www.dangerousroads.org/">roads.</a> Football Stadium Turned <a href="https://kottke.org/25/11/football-stadium-turned-community-garden">Community Garden</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Jeova Sanctus Unus, arm farms, and paper mills]]></title><description><![CDATA[November 8, 2025]]></description><link>https://competia.substack.com/p/jeova-sanctus-unus-arm-farms-and</link><guid isPermaLink="false">https://competia.substack.com/p/jeova-sanctus-unus-arm-farms-and</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 07 Nov 2025 15:29:13 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ddd150a6-6168-4777-bd2b-3a3c6eb82efb_1494x1316.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 166th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p>I have prepared this newsletter this week and am sending it from Budapest, Hungary. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Lenders tap <a href="https://www.business-standard.com/finance/news/lenders-tap-alternative-data-as-next-frontier-in-credit-fraud-fight-125102000680_1.html">alternative data</a> as next frontier in credit fraud fight. AI got faster. <a href="https://www.thedrum.com/industry-insight/ai-got-faster-business-intelligence-didnt-until-now">Business intelligence</a> didn&#8217;t. Until now. Using<a href="https://www.stl.news/how-taylor-thomson-uses-retail-industry-newsletters-to-predict-client-challenges/"> Retail Industry Newsletters</a> to Predict Client Challenges. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FNjdmNjc4ZWYtZmVjOC00ZTQ0LWJjY2UtOGQ0YmUzMmU2YzEzfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL2NoYXRldXJvcGUuZXUvP3V0bV9zb3VyY2U9cHVudG9maXNzbyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj02MzAtcXVhbnR1bS1vZi1zb2xsYXp6b3xlbWFpbA%3D%3D&amp;data=05%7C02%7C%7Cd35e9f6495b547cd92bf08de1b9c0944%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638978554155081374%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Z1z6JZWYjuJhW6VSNuEmJlIO51OvNh1wT4bRrtN7%2F3s%3D&amp;reserved=0">ChatEurope</a>, a LLM-based system that crawls through European news.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Amazon is expanding its grocery footprint by using technology to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAzKtY5zHD0k4RSDUUt6m-q_OOU-h40AxoAxQQ7wEx6yI6G0yrrwKuX7jbd6VXtAefVhqVVmC_L8NN7zd9Ob3e_CsOfX0eIUU5SjF7RDatKQjDXM3Zl19OG4PbSZEhkG-XOdqUpzvtHKT6xA4XSamEoSx1XI7vMdy1hS0-x2duZXKJ2oibN-jzcaiJ7n_Y5xg_NPa4kMOqJn4LxID66fm7HP7jkd4Xw3BCA-PSDXHWTpcmVX1pySMDRYDozKMfFQ_H6YcpA5ExMG2izs-gYXB66M%2F4ld%2Ft0cWJHlrQjSnoobecEyw8w%2Fh30%2Fh001.pPd8xRMhtnAnjmqteT_azEbfnMvFDVx6OHEW-zto05k&amp;data=05%7C02%7C%7Cc928cec100824252e85708de1d395af4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638980329336623738%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Yj8kWDpcvYcq6Gv6UhZpEkltfqquDT6CRAjz8NIrO8Y%3D&amp;reserved=0">deliver the food you don&#8217;t see stocked</a>. Amazon&#8217;s new AI-powered shopping feature &#8216;<a href="https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai">Help Me Decide&#8217; </a>makes it easy to quickly pick the right product. Inside TurboTax&#8217;s 20-Year Fight to Stop Americans From Filing Their <a href="https://www.propublica.org/article/inside-turbotax-20-year-fight-to-stop-americans-from-filing-their-taxes-for-free">Taxes</a> for Free .</p><p>A fantastic guide to learn to think differently: Take <a href="https://www.notboring.co/p/take-weird-ideas-seriously?utm_medium=email">Weird</a> Ideas Seriously , and this quote:</p><blockquote><p>One of the best ways to be different is to feed your brain different ideas, and let it really chew on them. Go deep. Read books no one else is reading. Speak with people no one else is speaking to. Give yourself time and space offline, disconnected, to let your ideas take their own shape. Make connections between your new weird ideas and normal ideas.</p></blockquote><div><hr></div><h1><strong>Our future</strong></h1><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><p> Project Suncatcher is exploring how we could one day build scalable ML computer systems in <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.co%2FaQhukBAMDp&amp;data=05%7C02%7C%7Ce15a5edff9814b06305d08de1bf53ad1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638978937217375939%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=E%2FQil%2BFUeW9rxJt9jD5pvBp9wg7mbEmjQfW5I7S9SA8%3D&amp;reserved=0">space.</a> Teaching AI to Predict What <a href="https://spectrum.ieee.org/genai-morphdiff-drug-discovery">Cells</a> Will Look Like Before Running Any Experiments. Predictions for the Arrival of <a href="https://etcjournal.com/2025/10/26/predictions-for-the-arrival-of-singularity-as-of-oct-2025/?utm_source=chatgpt.com">Singularity.</a> Changing geopolitical environment <a href="https://www.oecd.org/en/about/news/press-releases/2025/10/oecd-science-technology-and-innovation-outlook-2025.html?utm_source=chatgpt.com">reshapes</a> science, technology and innovation policy. The future of <a href="https://www.404media.co/the-future-of-advertising-is-ai-generated-ads-that-are-directly-personalized-to-you/">advertising</a>.</p><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>TikTok is rolling out the red carpet for its <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA3rK_DInYqiV3_-d6dnlRUo6sU6xVZ6U3ZdkVMj5lCB9RCWl9BYDxBxZm99EvDbV6jyWk09PiuiIY043BJerG14J7NSufIY2eRVLld4rV8C3ujSN7yVEbkmMHJ2XGOncj38kDjrUb_wbj1VRCVhpyEGOyIv9XM-DF2cGG4mk3wqStYaaVH5IAB_bZJK-J0FXxfoas5DDYWE2WbJgsz0yxazTy1qO7u2APT4DHymBkU8jF0d1_maNm6DK-DwScRz2LoQ-R0wsvYLBlUZKvvp0tmw%2F4ld%2Ft0cWJHlrQjSnoobecEyw8w%2Fh48%2Fh001.5zQs4VtEraJnQYgbwKpUS3PI5GXtBpPrJwQTRe9wvn8&amp;data=05%7C02%7C%7Cc928cec100824252e85708de1d395af4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638980329336991434%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=3nv82j%2FYseP%2BW0EHx87inknOaS8y5WAYJUeqCUs%2Bgt8%3D&amp;reserved=0">inaugural TikTok Awards in the US</a>. The Australian government announced that residents in three states will get <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fclick.convertkit-mail2.com%2F92u4mz0peecnh69q52li9hzod7d33h0qev462ddve3gkno7wg9loevp7q8pplg78mkx09orzpzklkrmwvnn2dlnz6dn09zgen4mml8p3g9qddewqn645gle649qfm04k%2Fqvh8h8udod35q2sg%2FaHR0cHM6Ly90ZWNoY3J1bmNoLmNvbS8yMDI1LzExLzA1L21pbGxpb25zLXRvLXJlY2VpdmUtZnJlZS1lbGVjdHJpY2l0eS1pbi0yMDI2LXRoYW5rcy10by1hdXN0cmFsaWFzLXNvbGFyLWJvb20v&amp;data=05%7C02%7C%7C51f9613435c6410269a108de1d25dae4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638980245590866102%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=y0KoG%2Fgki4oFJNrxoe7ml7Sy3DfmZwZ2HvRHCSty4y4%3D&amp;reserved=0">free electricity for a portion of each day</a> thanks to the surplus created. The <a href="https://www.moooi.com/uk/story/introvert-chair-by-robbie-williams">introvert</a> chair. The Maldives  has officially passed a &#8220;generational&#8221;<a href="https://www.travelandleisureasia.com/sea/news/maldives-makes-history-with-worlds-first-generational-smoking-ban/"> smoking ban.</a> Millions of people worldwide are posting or live-streaming a<a href="https://www.desiblitz.com/content/gen-z-stare-a-tiktok-trend-causing-workplace-trouble"> silent stare</a>.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored <a href="https://conversationstartersworld.com/">conversations starters.</a></p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>Aging as a Loss of<a href="https://advanced.onlinelibrary.wiley.com/doi/epdf/10.1002/advs.202509872"> Goal&#8208;Directedness.</a> What we <a href="https://ourworldindata.org/does-the-news-reflect-what-we-die-from">die</a> from. Consumer Goods <a href="https://retail-insider.com/retail-insider/2025/10/consumer-goods-strain-deepens-in-2025-report/?utm_source=chatgpt.com">Strain </a>Deepens in 2025. European ant is the first known animal to <a href="https://www.livescience.com/animals/ants/almost-like-science-fiction-european-ant-is-the-first-known-animal-to-clone-members-of-another-species?utm_source=chatgpt.com">clone</a> members of another species. Research <a href="https://www.labiotech.eu/trends-news/research-paper-mills-scientific-fraud/?utm_source=chatgpt.com">paper mills</a>: The rising network of scientific fraud. These scientific breakthroughs could save <a href="https://www.sciencedaily.com/releases/2025/10/251030075112.htm">lives.</a> A history of <a href="https://www.lrb.co.uk/the-paper/v47/n20/em-hogan/an-anchor-and-a-cross">tatoos</a>.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>48.7</strong> - The Institute for Supply Management (ISM) manufacturing PMI for the U.S. dropped to 48.7 in October 2025, marking the eighth consecutive month of <a href="https://www.reuters.com/world/us/us-manufacturing-contracts-further-october-supplier-delivery-times-lengthen-2025-11-03/?utm_source=chatgpt.com">contraction.</a></p><div><hr></div><h1>Unpacking AI</h1><p><em>This week, we focus on the humans behind AI:</em> Inside the race to train <a href="https://www.latimes.com/business/story/2025-11-02/inside-californias-rush-to-gather-human-data-for-building-humanoid-robots">AI robots </a>how to act human in the real world. Offshoring automation: Filipino <a href="https://restofworld.org/2025/philippines-offshoring-automation-tech-jobs/">tech workers</a> power global AI jobs. 1X Technologies has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA0D0tNPHHpjOWUPRM8QmU53x5UDEugKaD2CUuNYdOlk9NEqH3NVXIIGdriovPoMtpeptdODuOdBMV1Xt8FTXHZoE3XcrhQU4JUzMvuz_kBUIilewJy9Qz16mD7W_ID8jeC8P0bFtOovEnlSE1Zkc38ExyWMmROGK2mhKMzeyK2jHPOASPM78lozcV0iHW3EXuYLv-C0gF-X0NwCrhLUTpeFLF7eWZ_3nmlc0ju6GSm50Laj4JnvivWtp4Fgh3uub584qDJbKm1DJVRfz7FSff4k9VJ-tFOuRfP_d7hQjdn-9PzHghVbTQzay_NGrrkiojNO9RyZyVnoAcG6xgdBd6CAGmWSsnloqBxuS52CwaveogtCQ1-zdOIqhOxE6mGcGwuEj6SA2qvMP705BIDsSO559WJdmHiZqzui0WtuoQKg3NYM909HxYCTCyulxd4b14bSvhc13vJ6I8X6EZk2RwKAwnm7FqYC2JFFCJhiEA38s9-cplErW1kYVPITLyD8MmDWKA1VVdqKpKpCEllLFZC0AfseSOZbQr9w_5F0UBdHYr8g86YSX5NeD6Rs20WHXz0edFmM67fwQ5w5DnpD7-nLyoj27lcMk37GNKYxCR9MJTki5x6P8c5ISZs5pa4eOuc82Xd0k8mlvWdxJU6LpMP4uJrN9E8BnghSZe_54Nvz-Y0xu12BDo7yk15nsSUTRvNQyL1LbYLNkgcUKapTtPa_nGPbxkFMTU15_-WGD5HXWcQnb2a3n-dGQa5EI6Bcq6gWKHww22f8NYO7uloO4T-JueB83C2B0M8aE9N33sbNl7KhWSbz1KyWyrN90U3SDEml0l1JyA5Htu9EtHRME948tGCVZeJMudF5_OX42Fy6x%2F4lc%2FrGqehYH1SNSFfyqqSWO07A%2Fh24%2Fh001.4BNRHyQ5-T89pR7q8PcplS56K9a1MQVhwgYJVlik1RU&amp;data=05%7C02%7C%7Cbf7c0eef1d0e4ea8bf4b08de1c70336b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638979465390692086%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=QG1atxUkClLOk1KxL7YS6fSqVYr%2FsC%2Fn0TothHre2u4%3D&amp;reserved=0">human operators step in </a>when the company&#8217;s home humanoid can&#8217;t handle certain tasks.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>How to make <a href="https://theshadowedarchive.substack.com/p/an-existential-guide-to-making-friends?r=5ah01&amp;utm_medium=ios&amp;triedRedirect=true">friends.</a> Anna&#8217;s Secret <a href="https://annasgarden.vercel.app/">Garden</a>. An online geography <a href="https://geoutil.com">toolkit.</a> <a href="https://geospot.sdan.io/">Geospotting</a> that photo. The <a href="https://printer.getpolymorph.org/">terminal </a>guestbook.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/jeova-sanctus-unus-arm-farms-and/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/p/jeova-sanctus-unus-arm-farms-and/comments"><span>Leave a comment</span></a></p><p></p><p></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Anticipatory shipping, host kitchens, and arctic voyages]]></title><description><![CDATA[October 31, 2025]]></description><link>https://competia.substack.com/p/anticipatory-shipping-host-kitchens</link><guid isPermaLink="false">https://competia.substack.com/p/anticipatory-shipping-host-kitchens</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Sat, 01 Nov 2025 14:28:42 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/81c5feea-e4d9-40cd-8215-d4a5c463e4e3_2048x1536.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 165th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Edmonton, Canada. This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Jusqu&#8217;o&#249; peut aller l&#8217;espionnage des <a href="https://theconversation.com/jusquou-peut-aller-lespionnage-des-teletravailleurs-265110">t&#233;l&#233;travailleurs </a>? <a href="https://www.wired.com/story/satellites-are-leaking-the-worlds-secrets-calls-texts-military-and-corporate-data/">Satellites</a> Are Leaking the World&#8217;s Secrets: Calls, Texts, Military and Corporate Data. 5 Major AI SEO Trends That Are Shaping The<a href="https://aijourn.com/5-major-ai-seo-trends-that-are-shaping-the-future-of-search/"> Future of Search.</a></p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>The biases that undermine our<a href="https://www.collaborativefund.com/blog/the-psychology-of-prediction/"> ability to predict accurately</a>. The Genius of Playing <a href="https://dumbify.beehiiv.com/p/the-genius-of-playing-dumb">Dumb</a>. Why Amazon&#8217;s <a href="https://www.forbes.com/sites/onmarketing/2014/01/28/why-amazons-anticipatory-shipping-is-pure-genius/">Anticipatory Shipping</a> Is Pure Genius. How high-end <a href="https://competia.substack.com/publish/post/176248381">restaurants</a> went global. Host kitchens: How your next upmarket takeaway might secretly come from your <a href="https://www.londoncentric.media/p/host-kitchens-deliveroo-uber-eats-gbk-coqfighter-the-athenian">local kebab</a> shop. Friendly Bookkeeping for <a href="https://www.risquetabulations.com/">Unique Businesses.</a> The US AI <a href="https://x.com/babgi/status/1978200948226036072">eco-system</a>. Airbnb and <a href="https://press.strava.com/fr/articles/airbnb-and-strava-team-up-to-inspire-rural-run-cations-for-experience-hungry">Strava</a> team up to inspire rural &#8216;run-cations&#8217; for experience hungry travellers. </p><div><hr></div><h1><strong>Our future</strong></h1><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><p>The Future of<a href="https://www.sportspro.com/special-reports/commercial/g42-the-future-of-sport-and-ai-2025/"> Sport </a>and AI 20. The future <a href="https://www.axa.com/en/news/future-risks-report">risk</a> report by Axa. Trendhunters&#8217; <a href="https://go.trendhunter.com/2026-trend-report">2026</a> report. The  <a href="https://www.wsj.com/tech/personal-tech/i-tried-the-robot-thats-coming-to-live-with-you-its-still-part-human-68515d44">robot</a> that&#8217;s coming to live with you. Metaverse K-pop idols reshape <a href="https://restofworld.org/2025/metaverse-kpop-idols/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=74a008792a-row-newsletters-global_2025-10-28&amp;utm_medium=email&amp;utm_term=0_-00103f6c52-409913639">fame</a> and labor in South Korea.</p><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Google&#8217;s Flood Hub sends cash aid <a href="https://restofworld.org/2025/google-flood-hub-cash-aid/">before floods</a> in Bangladesh. Chinese Freighter Halves EU Delivery Time on Maiden <a href="https://www.insurancejournal.com/news/international/2025/10/17/843889.htm">Arctic Voyage</a> to UK. Too burned out to travel? This new app fakes your summer <a href="https://techcrunch.com/2025/10/18/too-burned-out-to-travel-this-new-app-fakes-your-summer-vacation-photos-for-you/">vacation photos</a> for you. Gen Z&#8217;s latest wellness hack is a &#8220;stop-scrolling&#8221; <a href="https://www.axios.com/2025/10/23/analog-bag-screen-free-wellness">analog bag</a>. Rent a <a href="https://techcrunch.com/2025/10/16/rent-a-cyber-friend-will-pay-you-to-talk-to-strangers-online-and-will-show-off-its-platform-at-techcrunch-disrupt-2025/">Cyber Friend.</a> As fashion changes, so do the colors used each season. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsarahconstantin.substack.com%2Fp%2Fss26-color-stats&amp;data=05%7C02%7C%7Cea4ac6203cff413ddc6608de17df0019%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638974443708342094%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=afMRtYhq9ks8uPJDxdHSA7J1RobLPhKrDdhCoZceC0E%3D&amp;reserved=0">Count the color usage</a> every year in Vogue Magazine&#8217;s ready-to-wear collections</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored the wonderful polymath world of <a href="https://www.openculture.com/">Open Culture.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am leading a series of keynotes this month and am updating the latest research on future risks: </em><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8386158/">Intuition and exponential growth</a>: bias and the roles of parameterization and complexity. Updating Mental Models of <a href="https://issues.org/mental-models-complex-risk-schoonover-aldrich-hoyer/">Risk.</a>  The future <a href="https://www.axa.com/en/news/future-risks-report">risk</a> report by Axa.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The US-China AI <a href="https://www.chinatalk.media/p/the-us-china-ai-companion-race?publication_id=4220&amp;utm_campaign=email-post-title&amp;r=13gct&amp;utm_medium=email">Companion Race</a>. OpenAI Looks to Replace the Drudgery of <a href="https://www.bloomberg.com/news/articles/2025-10-21/openai-looks-to-replace-the-drudgery-of-junior-bankers-workload">Junior Bankers</a>&#8217; Workload. The AI <a href="https://techcrunch.com/2025/10/21/a16z-backed-codi-launches-ai-agent-office-manager/">Office manager</a>. 11 types of <a href="https://www.readtrung.com/p/11-types-of-cross-industry-innovation">cross-industry innovation</a>. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.wired.com%2Fstory%2Fai-teacher-inside-alpha-school%2F&amp;data=05%7C02%7C%7Cea4ac6203cff413ddc6608de17df0019%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638974443707901396%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5TBVvk6oYWMK2FgMkG8WpZg6UFlGZk4JE9iSq5KZw6M%3D&amp;reserved=0">Alpha School</a>, an education system for children that emphasizes software and optimizing metrics over giving a nine-year-old a snack</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>83</strong>- The world&#8217;s wind and solar farms have generated more electricity than coal plants for the first time this year, meeting <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ft.densediscovery.com%2FCL0%2Fhttps%3A%252F%252Fwww.theguardian.com%252Fenvironment%252F2025%252Foct%252F07%252Fglobal-renewable-energy-generation-surpasses-coal-first-time%253Fref%3DDenseDiscovery-362%2F1%2F0100019a28aa813e-da9920e0-62e9-48f5-9e27-dbba8fc300da-000000%2F70uAzYewVQCXRlo-YCHQMoL2lmaMwbaAtVXqY4jXNoo%3D428&amp;data=05%7C02%7C%7Ca8a11df20ec04a0ec56d08de15ca7e40%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638972156603692473%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ILTNhV85FJkpRcW0P5ckOexi%2BO2FoL2umDyZP6jRsbI%3D&amp;reserved=0">83%</a> of the global increase in electricity demand</p><p><strong>375 bn</strong>- Global <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.theatlantic.com%2Fclick%2F42271036.6605%2FaHR0cHM6Ly93d3cudGhlYXRsYW50aWMuY29tL3RlY2hub2xvZ3kvMjAyNS8xMC9kYXRhLWNlbnRlcnMtYWktY3Jhc2gvNjg0NzY1Lz91dG1fY2FtcGFpZ249Z2FsYXh5LWJyYWluJnV0bV9jb250ZW50PTIwMjUxMDMwJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJmxjdGc9NjA1MGZmYTZmOThlYzc1NTNjMmQ3MmRm%2F6050ffa6f98ec7553c2d72dfDafa480cc&amp;data=05%7C02%7C%7C3dbb4bab2bb941262a4308de1804ca47%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638974606054745640%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=WBaB%2BmaXLTRZ%2F1lVJrryYVJ82QZaRuzbmE%2BTM5BZHYI%3D&amp;reserved=0">spending</a> on AI  is projected to hit $375 billion by the end of the year</p><div><hr></div><h1>Unpacking AI</h1><p>An AI tool for learning <a href="https://vaughntan.org/thinkingtools">critical thinking</a>.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>I love this diary of <a href="https://www.thomasmoes.com/52obsessions">52 weeks of obsessions</a>, and in particular beautiful <a href="https://www.thomasmoes.com/52obsessions/beautiful-words">words</a>. Find a book, <a href="https://www.bookfinder.com/">anywhere</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Digital calligraphy, ambigrams, and flashfoods]]></title><description><![CDATA[October 22, 2025]]></description><link>https://competia.substack.com/p/digital-calligraphy-ambigrams-and</link><guid isPermaLink="false">https://competia.substack.com/p/digital-calligraphy-ambigrams-and</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Wed, 22 Oct 2025 19:25:17 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/9ecedca1-662d-4a96-b751-641992acf6f8_1024x1089.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 164th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week in Quebec City, Canada.</p><p>This is what I noticed these past couple of weeks, thank you for your patience as this comes out a few days late. Share it with those who look into the future!</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F26f84662-ac79-45cb-b51e-4e41dc352c18%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Cc598707c53304ac8691108de083c1ccb%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638957251426158139%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=mk0cHApEkciwDuZgC37dxC2f6jNXoaCJRmL%2B42YY0Jk%3D&amp;reserved=0">NASA Worldview</a> is an even more robust alternative to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F3c5c56c4-2dc5-47a6-ace3-5ae31e987542%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Cc598707c53304ac8691108de083c1ccb%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638957251426168719%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=2%2FIW2fi3rNWqK0Y3skItFVOPIvUttboOfvY6eMytj%2Fo%3D&amp;reserved=0">Google Earth</a>. <a href="https://www.bbc.com/news/articles/cge2008n350o">News, </a>elevated. Beyond KYC: Lenders turn to &#8216;<a href="https://www.business-standard.com/companies/start-ups/beyond-kyc-lenders-turn-to-alternative-data-to-assess-risk-detect-fraud-125101501096_1.html">alternative&#8217; data</a> to assess risk, detect fraud. How To Track <a href="https://pulitzercenter.org/resource/how-track-ships-pro-using-osint-part-i">Ships</a> Like a Pro. Fifty Shades of OSINT: from Investigative journalism to <a href="https://incyber.org/en/article/fifty-shades-of-osint-from-investigative-journalism-to-economic-intelligence/">economic intelligence</a>.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p><a href="https://flowingdata.com/2025/10/08/mortality-in-the-news-vs-what-we-usually-die-from/">Mortality</a> in the news vs. what we usually die from. Amazon Pharmacy is rolling out <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVfs6jc7awqbvlRzcAbf393rJGNHbN3Azi_AJrUOpM4HXEQ3KbaBsYnaTlelOAua3bEe8sipQKH__SvP7VRsShjpAXINeeu5GNQeONCJksDmu-c3LgCw2P4Tyk3gXMwlhazbsV4eG13ivvbab2sdr0rva925KqQtrikqGQx0EzjVw5sslx5PTYQ-cPcFEfcaT3bQas5E90YzEowW4iUlcSl1wTHIV7qAK3vKuomoZz7NpSrnBNSz7fCOv1bkKSZ8LCZQTk4eK5xAd1kx5M1GPxKEGc4bvXtgu_uTq6t4zoJetw%2F4kl%2FB_RhxFG9ToenD1yOqw7cHg%2Fh44%2Fh001.LAJ7B0ujHjV7qgWW80T64SGj4pDZ-Iuj_d9uQXrMbwk&amp;data=05%7C02%7C%7C65a15c75eeb74bfb283b08de073054a1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638956101328307042%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=sQgS%2BgiR2RtH8Js5%2FEcY7e14SYAnNNy51neC4r6GYDw%3D&amp;reserved=0">vending machines for prescription drugs</a> like antibiotics and inhalers. OpenAI Wants ChatGPT to Be Your <a href="https://www.wired.com/story/openai-dev-day-sam-altman-chatgpt-apps/?utm_source=nl&amp;utm_brand=wired&amp;utm_mailing=WIR_Weekly_101025&amp;utm_campaign=aud-dev&amp;utm_medium=email&amp;utm_content=WIR_Weekly_101025&amp;bxid=60590eecdf00002f35108fcd&amp;cndid=64270972&amp;hasha=3d323b199c0810f854cdcca834194d27&amp;hashc=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411&amp;esrc=unsubscribe-page&amp;utm_term=WIR_Optdown">Future Operating System</a>. Reese Witherspoon&#8217;s famous book club has <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.ZbBTooPa9RPpuuVS7X9HeX9pTu2u0sfrg2F-8EDT1bvcCwtebYBV9nDM2VqiPPU4kbPVXi7s91V1kFGYXmWf5t2NFHJ7cPMop297kM21DnrzxtldaO0gP3UHkRCiDkIWE69iSCxVRJQmj95XS6NacuaRjjJuYbxdhFpT8DKQWQ_5ZqD4lSkaUxyNRmEQvV24O1zwsBZjo4HH6nxyGWjSsWYUmIeCPFk7isXBH0T33KkCy0SKQLyNyEJmXq90HBx5duRrGauuDiiKj3F1KMsmC1wzRsr_28E276gXFoqsr2k-CMLMfKNnxQSBDYhy3pKU%2F4kp%2Fi8fCNfsYSAGqCCICzCUxcA%2Fh41%2Fh001.iqk7cgdKVn8rnGwkh4xiRRkT_uby8fww7OBJ6YKrIyE&amp;data=05%7C02%7C%7C6380bc235aca40891f1008de0b282933%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638960464278048191%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5IJINbhhFzeKMrSDrk0Zsj4sJPh6iVSRuhC347bVJZU%3D&amp;reserved=0">partnered with WhatsApp</a> to expand its customer offerings globally. Corporate Anxiety Is Fueling a Multimillion-Dollar Industry of <a href="https://www.wsj.com/articles/corporate-anxiety-is-fueling-a-multimillion-dollar-industry-of-gen-z-translators-01ce0b6f?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=fluent-in-gen-z&amp;_bhlid=71a577d76498cae7654f6ff8f4f282364a7f7432">Gen Z Translators.</a> Why<a href="https://jamesclear.com/why-facts-dont-change-minds"> Facts</a> Don&#8217;t Change Our Minds. </p><div><hr></div><h1><strong>Our future</strong></h1><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><p>Inversion Unveils Arc - A First of its Kind <a href="https://www.prnewswire.com/news-releases/inversion-unveils-arc--a-first-of-its-kind-space-based-delivery-vehicle-302573165.html?utm_source=substack&amp;utm_medium=email">Space-Based</a> Delivery Vehicle. Opportunity in a <a href="https://www.imf.org/en/News/Articles/2025/10/08/sp100825-annual-meetings-2025-curtain-raiser">Time of Change</a>. Jobs of <a href="https://www.google.com/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https://www.weforum.org/publications/jobs-of-tomorrow-technology-and-the-future-of-the-world-s-largest-workforces/&amp;ved=2ahUKEwiZl6DhjaeQAxUqhIkEHXbMIYAQxfQBKAB6BAgIEAE&amp;usg=AOvVaw0ULR6Mai_ptgMciHDF6UuR">tomorrow.</a> Future of <a href="https://www.thomsonreuters.com/content/dam/ewp-m/documents/thomsonreuters/en/pdf/reports/future-of-professionals-report-2025.pdf">Professionals</a> Report 2025. 2026 Global <a href="https://www.mintel.com/insights/consumer-research/global-consumer-trends/?_bt=715072169955&amp;_bk=consumer%20trends&amp;_bm=b&amp;_bn=g&amp;_bg=144491633742&amp;utm_medium=cpc&amp;utm_source=google&amp;utm_content=Threepipe-GO19848721560~GO144491633742&amp;gad_source=1&amp;gad_campaignid=19848721560&amp;gclid=EAIaIQobChMIrsWgwY6nkAMV5IYiBR1L2DvZEAAYAiAAEgLZu_D_BwE">Consumer</a> Predictions. The Creative Power of <a href="https://www.linkedin.com/pulse/creative-power-teens-youve-never-heard-malini-staar-ubfdf/?trackingId=N7%2FQX4QU1MCtZZcFhPRJXw%3D%3D">Teens </a>You&#8217;ve Never Heard About.</p><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p><a href="https://www.wired.com/tag/openai/">OpenAI</a> had created an internal tool called <a href="https://openai.com/index/openai-contract-data-agent/">DocuGPT</a>. &#8220;Calligraphy&#8221; for a digital age:  Docusign is making its <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLeBxz-RdF4w4fdX4hP2KZ5oQtaHRXyOG3xh_MauqmWr2G0tQgPHrfdQTmWJyoDyYyROKp1_HQtJJukL-DpZLpXvXyvx4shIjWtyFK7WIrn-8HeHyx2-QSW6Cgvg8u4nVGPOYmypN63Bb_BxbyXFwyehZchlutto-ss5LXWXUyP-z80POkJeWV6VlsMUXzV24hCrGpdn9lTwdJxm9-WqeBfQGRUZe22yoR4ec4RSvbBcYhyh0FOX_aIoYkBe44Vh_Q8WG4h0aJa1ch4l6OEcxx8pQjOC6RJwq8UkmMSMLIvRsw%2F4kl%2FB_RhxFG9ToenD1yOqw7cHg%2Fh29%2Fh001.RqZy0MPft508_HULeeSPmlAh8DHTMsS1FLN0WdfLzMw&amp;data=05%7C02%7C%7C65a15c75eeb74bfb283b08de073054a1%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638956101328122511%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=lPWDwuKsYMyll7JxyJJs9cV24sSP8MT4wtSKeO2jgaw%3D&amp;reserved=0">first major update in 20 years</a>, adding new typefaces.  Latin American judges struggle to rule on crimes involving <a href="https://restofworld.org/2025/latin-america-judges-ai-crimes/">AI evidence </a>. The best <a href="https://time.com/collections/best-inventions-2025/">inventions</a> of 2025. <a href="https://time.com/collections/best-inventions-2025/7318326/tagwalk-trends-dashboard/">Tagwalk </a>Trends Dashboard. <a href="https://time.com/collections/best-inventions-2025/7318499/flashfood-3-0/">Flashfoods.</a> Someone Finally Made Chips That Taste Like Licking a <a href="https://www.vice.com/en/article/someone-finally-made-chips-that-taste-like-licking-a-9-volt-battery/?">9-Volt Battery</a>.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored prompts in <a href="https://github.com/PicoTrex/Awesome-Nano-Banana-images/blob/main/README_en.md">nano banana</a>.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>Many board of directors and executive teams are gearing up this fall for a new 3-year strategic plan in a very chaotic context. I have been investigating practices and toolkits to help them navigate complexity</em>: What if<a href="https://www.linkedin.com/posts/the-jefferson-hawthorne-group_governing-in-a-world-that-no-longer-makes-activity-7376589208943206400-4Y73/"> the Storm</a> Is the New Climate: How Boards Can Govern in a World That No Longer Makes Sense. Rethinking <a href="https://www.directorsandboards.com/sponsored-content/rethinking-resilience-from-the-top-down/">Resilience</a> from the Top Down. Boards can take a cross-functional approach to resilience to avoid crisis mode and enable growth during periods of <a href="https://www.nacdonline.org/all-governance/governance-resources/directorship-magazine/online-exclusives/2025/q2-2025/strategic-resilience-crisis-management/">disruption.</a> How to Identify the Best <a href="https://www.egonzehnder.com/functions/technology-officers/insights/how-to-identify-the-best-ai-leader-for-your-organization">AI Leader</a> for Your Organization. How boards can tackle <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-boards-can-tackle-geopolitical-risk">geopolitical risk.</a></p><h5>Are you also thinking of a training session for your board of directors in these tumultuous times? Contact <a href="https://competia.com/contact/">here</a>.</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The product of the railways is the <a href="https://springbett.substack.com/p/the-product-of-the-railways-is-the">timetable.</a>  India&#8217;s former royals who draw a <a href="https://www.bbc.com/news/articles/cge2008n350o">meagre pension.</a> The Lesson of <a href="https://www.theatlantic.com/ideas/archive/2025/10/andrew-ross-sorkin-lesson-1929/684546/">1929.</a> <a href="https://aeon.co/essays/how-to-understand-cells-tissues-and-organisms-as-agents-with-agendas">Cognition</a> all the way down. <a href="https://www.gzeromedia.com/graphic-truth-the-united-nations-of-cheapskates?utm_source=Eurasia+Group+Signal&amp;utm_campaign=7751b9b50d-EMAIL_CAMPAIGN_2019_10_18_11_03&amp;utm_medium=email&amp;utm_term=0_e605619869-7751b9b50d-170126881">Map</a> of which countries have paid their UN membership fees. The economics of <a href="https://contexts.org/articles/the-economics-of-migration/">migration</a>. Migration <a href="https://www.nationalgeographic.com/magazine/graphics/graphic-shows-past-50-years-of-global-human-migration?sf215829698=1">waves</a>. </p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>150</strong>- Our Brains Evolved to Socialize, but Max Out at About <a href="https://www.wsj.com/science/social-relationships-brain-capacity-dunbars-number-3a9e322f?mod=hp_listb_pos3&amp;utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=gushers-but-make-it-horror&amp;_bhlid=dbb1ccdf9cffeb17e33a2038ec30775152ffa1a8">150 Friends</a>.</p><p><strong>83%</strong>- <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.theguardian.com%2Fenvironment%2F2025%2Foct%2F07%2Fglobal-renewable-energy-generation-surpasses-coal-first-time&amp;data=05%7C02%7C%7C3075823ead5342cd725708de060d341e%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638954850956629984%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=y99HWnkKT%2F53BOPIBI%2BJBVv5CC6xIfSIQiO9t7qoK8k%3D&amp;reserved=0">The world&#8217;s wind and solar farms have generated more electricity than coal plants for the first time this year</a>, marking a turning point for the global power system and meeting 83% of the global increase in electricity demand..</p><div><hr></div><h1>Unpacking AI</h1><p><em>My research this week seemed to have taken the direction of the impact of AI on honesty, trust:</em> AI legal <a href="https://www.theverge.com/news/795953/ai-legal-risks-are-proving-uninsurable?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=ari-emanuel-s-second-act&amp;_bhlid=9f4a2bf5d019290772a020e902304c16d6861d2e">risks </a>are proving uninsurable. Delegation to artificial intelligence can increase <a href="https://www.nature.com/articles/s41586-025-09505-x">dishonest</a> behaviour. Signs of <a href="https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing">AI writing.</a> <a href="https://therumpus.net/2025/10/02/human-error-is-the-point-on-teaching-college-during-the-rise-of-ai/">Human Error</a> Is the Point: On Teaching College During the Rise of AI. AI is reshaping<a href="https://restofworld.org/2025/ai-china-childhood/?utm_source=Rest+of+World+Newsletter&amp;utm_campaign=5300ec75a2-row-newsletters-global_2025-10-07&amp;utm_medium=email&amp;utm_term=0_-5300ec75a2-409913639"> childhood</a> in China, as parents rush to integrate AI tools, from robot tutors to chatbots, in education and caretaking. Job <a href="https://www.theatlantic.com/technology/2025/10/ai-cheating-job-interviews-fraud/684568/">Interviews</a> Are Broken.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Test your your knowledge about world <a href="https://chartle.cc/">demographics</a>. <a href="https://dataguessr.com/">Data</a> guesser. Weird <a href="https://www.reddit.com/r/weirdspotifyplaylists/">spotify</a> lists. <a href="https://ambigr.am/">Ambigrams.</a> The <a href="https://openwebcamdb.com/">world</a>, in real time.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Ghost ponds, hope chess, and vibe working]]></title><description><![CDATA[October 3, 2025]]></description><link>https://competia.substack.com/p/ghost-ponds-hope-chess-and-vibe-working</link><guid isPermaLink="false">https://competia.substack.com/p/ghost-ponds-hope-chess-and-vibe-working</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 03 Oct 2025 13:39:26 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/592a9b78-d267-4bd5-992b-2b1881cac9fa_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 163rd issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p>I have prepared this newsletter this week in Winnipeg, Canada.</p><p>This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><a href="https://hindsight.today">Yesterday</a> news. Using <a href="https://onlydeadfish.substack.com/p/fish-food-652-using-synthetic-personas?utm_medium=email">synthetic personas</a> and research to explore ideas. <a href="https://www.webpronews.com/competitive-intelligence-in-marketing-ai-tools-and-strategies-for-2030/">Competitive Intelligence</a> in Marketing: AI Tools and Strategies for 2030. 27 Competitive Intelligence <a href="https://visualping.io/blog/competitive-intelligence-sources">Sources</a> to Monitor.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>A Giant <a href="https://www.wired.com/story/sim-farm-new-york-threatened-us-infrastructure-feds-say/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=sifting-through-the-workslop&amp;_bhlid=ea61239d63af4b17b4068465dcd95468fcd39d0a">Simcard farm</a> in New York Threatened US Infrastructure. Will machines make <a href="https://engelsbergideas.com/essays/will-machines-make-strategy/">strategy</a>? Montblanc is getting into the <a href="https://www.theverge.com/news/782288/montblanc-is-getting-into-the-digital-notepad-game?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=College%20Admissions%20Secrets,%20Emotionally%20Attuned%20Cars%20and%20the%20Most%20Hated%20Billboards%20In%20New%20York%7C%20#485%20-%2019197895&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">digital notepad</a> game. Stripe has applied for a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5ILgacPG9idDP_EZF4DnrxjfR5JW0cWrqM1k2o_U8OhekR0ALp99nk64Tj3kXyAvivOOmvS3ixG-C_pWsEgNukX2mGaXHBunjddJQX1baiidP3yzTW9pXcJxlp__3WmCcrsCtijWuI67aaNHQs6rJCWKJsa1vmPNIqzm6w1ESLLGhjmw1uLeCL2XiqzpCrERShlFL0teygZg1zkSWLJDoSYGJ_K-FGGALrrLYqlH5Ap024sqTfllIAGwWZIAOJuxAX-27mYUeemww4wAx-hJQHmjyXvZQiRpyIkdJ___kp4f7Go3u6N0EQjUzpW8Wet92vKH7GarHDJIXxOgm9E-U4%2F4ke%2FkWXhQ1K5TfiSJmx6jNChNQ%2Fh41%2Fh001.uGAgTalaxnMkbav9w-RpBldXOXd2jEWxDiZse_fCW5w&amp;data=05%7C02%7C%7C88482dfaa4b146a8a3ed08de01b02e57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638950053400844867%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=VZpc778dOELmKLui5bJ%2FiwwD1MgeNS5vXZyF49ITpKs%3D&amp;reserved=0">federal banking charter</a>. OpenAI has announced a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_COGHQKyJO157nhdyYNIrIsktLSEsOvEXHvYDDjFyeiJ62bGLVKANW1vVXRorCJumL3101IR6PyaUF2M0Wqv5DsKMOeDDxh_ttCtBnmzr61ygl8aTTwpDMg7t5URtgL6LEPWsd5Ai3I-SF8wQqjCryxtMNPYBdV9Z1Yr8MCrcEOEMOkGQUdayhYEX3oRcZSY3o2GhsMFqWiO_u5xc7FCmxNGcrLZKY2wARoI0d9oR7VsgcNpIlVNZMNkmQc-gSSlFI-dIlmFoC19qtqZ67nhbtF839GaSindmNyGX1Qgy86KcMbfrDl6HlPNuiC1xgbGtY6W2-jiHLWM5DiNZGY2Fsky2ZNzVZDnfPk36trFkSBhZU1MVC8VkqqW7WkP5dtc6NYplqNZpZXnr2FDGPLDhAixyyQMfDFJ7gTXhS8FpwZs7RyVQEvcPkkM_7TM9Nb1tHgocAiiVLvFZZS-mU7x4K7QZQh_oHf7WoIwdAW2yF5JDuvK8aW0aSmz1ot65lbhBEfw6VTymgfiBi3xEKHSTqcJ18pQbosje6aRNKt8WoKA90ZDk8-6cy1sVE-hQJlLvChvm6NNyfXNbX88PbYTFxOyC5hil_39uSpxqjMXOLA%2F4kd%2Frz7QuS2qTnWG1lCjnZcEQA%2Fh23%2Fh001.BKqzvgmpBvcgO0MJt7LYn65oZKxM39PI5WQTXzb4mmU&amp;data=05%7C02%7C%7C6dcf68587e124f59344108de00e705ae%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638949189408343059%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=9vNygVpLb7t%2F3W9ydQmM7rk9BtsJC7qiscsOCRUM4g8%3D&amp;reserved=0">TikTok-style social app</a> for AI-generated videos. Marriott introduces <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLc9mkp44uIcVx93BDBRFS3v8fDLIp2Hxk8aOUaIzr8JFcf4vv5fSfSRFLJ1olk-g7hYylzE8i26Y5PBQwi0G8kyQSxZOXgt1qVUT3-ODpAWgUDbmgIzVkaHCNzRMXfFQZGgVLe-JRRJ-7QuKno7TYa3525eDePZpLK7_X0KtPe-6JUGEJi33vfDCr9_O1782A0CFikre8E20WtqHugiz90g1mA_gfeiV1ON-0H5g9PI-Pjw_MIO-7oKKPhAbSpZw0YrNTjHQqQga7dQj9gUox9smtlSQoiKKAuuvzbiIooigqatoXlH4p7VEdFzRiYq-As%2F4kd%2Frz7QuS2qTnWG1lCjnZcEQA%2Fh32%2Fh001.CZ2cvqX0sUnVeNVTrIv7MY7Tbr6V5ewgOCnJJjctU4c&amp;data=05%7C02%7C%7C6dcf68587e124f59344108de00e705ae%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638949189408466902%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=TUIrddrbDW1JI%2BNvEOb8%2BFMoKzdaqx1mnfcBOeZh2wk%3D&amp;reserved=0">Marriott Bonvoy Outdoors</a>, dedicated to adventure-focused properties and activities. Google funds UW&#8217;s institute on <a href="https://www.therecord.com/news/waterloo-region/google-funds-uws-institute-on-future-of-work-and-learning/article_6d29d3d3-8d0c-5610-a900-57371f2faf3d.html">future of work and learning</a>.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Envisioning three <a href="https://arstechnica.com/information-technology/2025/08/the-personhood-trap-how-ai-fakes-human-personality">tomorrows</a>. AI-Enabled <a href="https://www.retailmediabreakfastclub.com/ai-shopping-hits-74-adoption/?ref=retail-media-daily-newsletter">Shopping</a> Hits 74% Adoption. In-Space Manufacturing: Building Our <a href="https://chriskong.substack.com/p/in-space-manufacturing-building-our?utm_source=substack&amp;utm_campaign=post_embed&amp;utm_medium=web">Future in Orbit.</a> Navigating the future of polar tourism: Trends and challenges in <a href="https://ftnnews.com/travel-news/cruise-travel/navigating-the-future-of-polar-tourism-trends-and-challenges-in-antarctic-cruising/">Antarctic </a>cruising. The <a href="https://www.vml.com/insight/future-shopper">Future Shopper</a> 2025. The fight over the future of your <a href="https://www.theglobeandmail.com/canada/article-morning-update-the-fight-over-the-future-of-your-mailbox/">mailbox.</a> The Untold Future Of<a href="https://www.forbes.com/sites/sap/2025/10/01/the-untold-future-of-design-what-no-ones-talking-about/"> Design.</a> </p><p><em>The 2026 trends reports are starting to trickle in:</em> <a href="https://www.trendhunter.com/trendreports?gad_source=1&amp;gad_campaignid=19647570453&amp;gclid=EAIaIQobChMIwZHCkc6FkAMVbUX_AR12myOBEAAYAyAAEgIxn_D_BwE">2026 Trends</a> report by Trendhunter, Outlook 2026: <a href="https://www.ift.org/news-and-publications/food-technology-magazine/issues/2025/october/features/outlook-2026-flavor-trends">Flavor Trends</a>,  and <a href="https://www.wgsn.com/en/future-consumer-2026">Future Consumer 2026</a> are out.</p><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Meet <a href="https://deadline.com/2025/09/eline-van-der-velden-particle6-ai-talent-studio-xicoia-1236555680/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=generating-drama&amp;_bhlid=b84b19580f9945dbd3afcdf056ca2a53319999b2">AI Actress</a> Tilly Norwood. Perfume shop in Swedish forest asks people to pay with <a href="https://www.trendwatching.com/innovations/perfume-shop-in-swedish-forest-asks-people-to-pay-with-their-time-instead-of-their-kronor?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=The%20Upside%20of%20Bad%20Podcasts,%20an%20Egg%20Hunt%20For%20Supermodels%20and%20What%20Really%20Happened%20To%20Silicon%20Valley%20%7C%20#484%20-%2019118016&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">their time</a> instead of their kronor.<em> </em>Use of the word &#8220;<a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FODgyODFkZTYtNGViOS00NDA0LWJkNzMtMzMzZjYxNjYyN2FhfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL2Jza3kuYXBwL3Byb2ZpbGUvZGNpbmJveC5ic2t5LnNvY2lhbC9wb3N0LzNseXV0eDJydXljMjM%2FdXRtX3NvdXJjZT1wdW50b2Zpc3NvJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPTYyNS1xdWFudHVtLW9mLXNvbGxhenpvfGVtYWls&amp;data=05%7C02%7C%7Cb5f89dcdefd94e1ce87108ddfa905723%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638942220035703016%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=TzkpfsDFao2ozn%2BtzrEjFNNeKBdtNZltVbMfdagv2Yg%3D&amp;reserved=0">evil</a>&#8220; in official congressional e-newsletters, over time, by party. A wearable patch for early detection of <a href="https://www.dezeen.com/2025/09/28/roxana-chicas-designs-wearable-patch-for-early-detection-of-heat-exposure/?utm_medium=email&amp;utm_campaign=Dezeen%20Agenda%20181&amp;utm_content=Dezeen%20Agenda%20181+CID_ae2e10f7e4d0708749a45bb18e62594b&amp;utm_source=Dezeen%20Mail&amp;utm_term=Read%20more">heat exposure.</a> The most <a href="https://techcrunch.com/2025/09/27/ai-startup-friend-spent-more-than-1m-on-all-those-subway-ads/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=College%20Admissions%20Secrets,%20Emotionally%20Attuned%20Cars%20and%20the%20Most%20Hated%20Billboards%20In%20New%20York%7C%20#485%20-%2019197895&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">hated </a>company in New York. As more employees return to the office, home offices are being <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxWlSufkm0hgMhEymtkPXFA8kvPxYEoAk3GYBVMxPuya87Vjm_sncmhmjn9lF9D2pg7tVBM49Sk_FrKMamW9edKBzmAd7AYKd4D9saLxA3FLrvK_E-AC5LtmmQ1aEqHteFMOVbpz8j2LbvB57cwEGDM8RCioZG2TrkvzWq85JfIMicHmDUqf1tWdFgGFeMIooxrLxfs35JiZZCCup44DH38omdnbNP3acDkQRrKVPjLBFUpXW2IAv0AOHVE2MFnUPsenUPEglwXhmN65wnue7TxFkr9aj0PQxtvo6XYmKRiXpQ%2F4ke%2FkWXhQ1K5TfiSJmx6jNChNQ%2Fh29%2Fh001.MFMsLunD0KxgzZjG21tJ7ZxBj1Nzh37WWjHdkzyWjrs&amp;data=05%7C02%7C%7C88482dfaa4b146a8a3ed08de01b02e57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638950053400687445%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=nLbweYN7TupNL0snmRQHAFojkqtfLRd8qeTxm6h1pyk%3D&amp;reserved=0">rebranded and remodeled</a> as spaces where they can pursue hobbies.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored <a href="https://relatedwords.io/futuristic">futuristic words</a>.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I have been working this week on a training session for a board of directors in the  medical industry: </em>How will the future <a href="https://www.bbc.com/storyworks/connecting-the-dots/how-will-the-future-treat-you">treat</a> you. The<a href="https://allflexinc.com/wp-content/uploads/2019/06/Future-of-Medicine.pdf.pdf"> sci-fi future</a> of medicine. How <a href="https://www.keysight.com/blogs/en/pdfs/how-iot-is-transforming-the-future-of-healthcare.pdf">IoT</a> is transforming the future of medicine. <a href="https://assets.kpmg.com/content/dam/kpmgsites/xx/pdf/2024/10/KPMGI%20Healthcare%20Horizons%20Revisited%20report-%20Web.pdf.coredownload.inline.pdf">Healthcare horizons</a> revisited. Watch list: <a href="https://www.cda-amc.ca/sites/default/files/Tech%20Trends/2025/ER0015%3D2025_Watch_List.pdf">Artificial Intelligence</a> in healthcare 2050. The optimal number of <a href="https://www.kjfm.or.kr/upload/pdf/kjfm-46-1E.pdf">physicians</a>. Out of <a href="https://www.2050healthcare.com/assets/pdf/magazine/2050healthcare-life-magazine-vol-2-issue-1.pdf">hospital.</a></p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>1,000-year-old seeds could grow ancient plants in England&#8217;s ice-age <a href="https://www.theguardian.com/environment/2025/sep/20/just-add-water-how-to-bring-back-ancient-plants-in-a-norfolk-ghost-pond?ref=sentiers.media">ghost ponds.</a> How Singapore became obsessed by <a href="https://www.bbc.com/future/article/20250922-how-singapore-became-obsessed-by-shade">shade.</a> <a href="https://newconsumer.com/trends/consumer-trends-2025-mid-year-report/">Consumer</a> Trends: 2025 Mid-Year Report. Why do wind turbines have<a href="https://thekidshouldseethis.com/post/why-do-wind-turbines-have-three-blades"> three blades?</a> Internet <a href="https://pulse.internetsociety.org/en/shutdowns/?utm_source=quantum-of-sollazzo&amp;utm_medium=newsletter&amp;utm_campaign=sponsorship&amp;utm_content=shutdowns">Shutdowns</a>. Are we in a crisis of <a href="https://www.vox.com/even-better/458283/are-americans-more-rude-incivility-polite-speakerphone-public">rudeness</a>? More founders are now <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA0xS6fYZY455tc99OpkFkfFfXC6EC0Omkc01rfyuPda_lWSQy65k522jsBVvCJBUUlI-7YVdJV4M2lJpuePdJeJXPNA8sIhB_dJzLpauMIEVGSm2u__U1dhSxYUo2wQZ4xK94isPV-WCcUq2FU6dwOL0DePPPENYyeGd_JF6oiptItcAufJndehFN5VAwbQi60XPHo68cwPfeNtLMq4EceE986V_7zmOjf0_usntPFHja8NYRmP5oXthgeBYMu7Xg_h8HHE3Hf2G1NdocUte9G43HZQa_7lk-bA3QiZVIVVBlZ9Ryou0jfdGNPfv8df_Gd8m0y0l-SHR88S_gGg7sKS6jcsVo3GzKg4-lTmisUOnmAVZyCk_5r8GNt2krFLCiQ%2F4ke%2FkWXhQ1K5TfiSJmx6jNChNQ%2Fh23%2Fh001.6OoYYS_HI75rmiFmRb9_Ybntshl9I-Ncll9ncu6Yii4&amp;data=05%7C02%7C%7C88482dfaa4b146a8a3ed08de01b02e57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638950053400606955%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=iLIh0ON2p4j9nl6DKIMWUrUJEFwgAXjeHayjPdyRfBY%3D&amp;reserved=0">handing the reins to two CEOs</a> when they step down. We should be living in the golden age of <a href="https://www.washingtonpost.com/home/2025/03/20/who-has-time-for-a-hobby/?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=two-ceos-one-company&amp;_bhlid=45c86286ceeb343a480008d7fe5c9af66aaf6177">hobbies.</a></p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>0.34</strong> - The Earth <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F5bb1a1d9-c055-46ad-ac41-3b2f4c669aa9%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C1c35c2a444f34876dd6008de00d1ea80%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638949098736300740%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=u6EAl%2BITdedqtT3IenoG%2BbnF9mcYyDEGepIBHqUmLp0%3D&amp;reserved=0">got darker</a> from 2001 to 2024, as average solar energy intake on Earth is 240 to 243 watts per square meter. </p><p><strong>34%</strong>- A new survey found that 34 percent of U.S. adults, &#8211; including, somewhat counterintuitively, 40 percent of those aged 18 to 44, always or often use <a href="https://apnews.com/article/subtitles-closed-captioning-movies-tv-streaming-multitasking-f1a77fced80c1d167c316bb174b67a34">closed captions</a> when watching television shows or movies.</p><div><hr></div><h1>Unpacking AI</h1><p><em>There is so much written about AI these days, that I am simply sharing here those articles who triggered for me ideas, reflections:</em> The personhood trap: How AI fakes <a href="https://arstechnica.com/information-technology/2025/08/the-personhood-trap-how-ai-fakes-human-personality/?ref=sentiers.media">human personality</a>. Analysis of <a href="https://flowingdata.com/2025/09/24/analysis-of-ai-companion-usage/">AI companion </a>usage. Passive vs Basic Hope <a href="https://www.chess.com/article/view/passive-vs-basic-hope-chess">Chess.</a> Your <a href="https://www.digitaltrends.com/cars/this-week-in-ev-tech-your-emotionally-attuned-ai-car-might-finally-be-here/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=College%20Admissions%20Secrets,%20Emotionally%20Attuned%20Cars%20and%20the%20Most%20Hated%20Billboards%20In%20New%20York%7C%20#485%20-%2019197895&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">emotionally-attuned</a> AI car might soon be here. Cops pulled over an empty <a href="https://www.digitaltrends.com/computing/cops-pulled-over-a-robotaxi-for-a-violation/?ck_subscriber_id=3376229935&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=College%20Admissions%20Secrets,%20Emotionally%20Attuned%20Cars%20and%20the%20Most%20Hated%20Billboards%20In%20New%20York%7C%20#485%20-%2019197895&amp;sh_kit=05ca1fd476d2eba072a9c1c7ca37bc0b1a4937ca10b651ef947577f3e87b6411">robotaxi </a>for a violation. What happened next? Microsoft launches &#8216;<a href="https://www.theverge.com/news/787076/microsoft-office-agent-mode-office-agent-anthropic-models?utm_source=www.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=two-ceos-one-company&amp;_bhlid=a87d64951f90c77d415531688a6df5e124d3b728">vibe working</a>&#8217;.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p><a href="https://explorer.audubon.org">Bird Migration</a> Explorer. A <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FODgyODFkZTYtNGViOS00NDA0LWJkNzMtMzMzZjYxNjYyN2FhfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwczovL2JydXRhbGl0YS5jb20vP3V0bV9zb3VyY2U9cHVudG9maXNzbyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj02MjUtcXVhbnR1bS1vZi1zb2xsYXp6b3xlbWFpbA%3D%3D&amp;data=05%7C02%7C%7Cb5f89dcdefd94e1ce87108ddfa905723%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638942220035668962%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=qmVFt04fhQ2JS%2FFqT7GQ%2B3vQKwLSS9x8pdikKW3VUeo%3D&amp;reserved=0">web tool</a> to try fonts and edit them down to each individual character. Drawing around <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0009.com%2Fc%2FODgyODFkZTYtNGViOS00NDA0LWJkNzMtMzMzZjYxNjYyN2FhfDhhMzkyYjRiLTYwODYtNGJkNS04MGU5LWU3NjliOGM2ZTMwYnxodHRwOi8vc3RhdGlvbnMuYWxiZXJ0Z3VpbGxhdW1lcy5jYXQvP3V0bV9zb3VyY2U9cHVudG9maXNzbyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj02MjUtcXVhbnR1bS1vZi1zb2xsYXp6b3xlbWFpbA%3D%3D&amp;data=05%7C02%7C%7Cb5f89dcdefd94e1ce87108ddfa905723%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638942220035747066%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=5JDuRpExW2LINESO%2FRdoRBqLNAhnAXSI3oCz42z7k2Y%3D&amp;reserved=0">2,547 stations</a> from different European cities.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[Pollen banks, hailstorms, and Lego masters]]></title><description><![CDATA[September 22, 2025]]></description><link>https://competia.substack.com/p/pollen-banks-hailstorms-and-lego</link><guid isPermaLink="false">https://competia.substack.com/p/pollen-banks-hailstorms-and-lego</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Mon, 22 Sep 2025 13:50:52 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/39f67a91-bf58-4f09-969b-95e019dbf493_3024x3780.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 162nd issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p>I have prepared this newsletter this week in Brussels, Belgium.</p><p>This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p><em>Seems I&#8217;ve tested mostly newsites these past two weeks:</em> <a href="https://www.newsminimalist.com/">News</a> ranked by significance. <a href="https://walzr.com/papers?ref=DenseDiscovery-355">Papers</a> from today. Find The <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fchromewebstore.google.com%2Fdetail%2Fweb-archives%2Fhkligngkgcpcolhcnkgccglchdafcnao&amp;data=05%7C02%7C%7Ce272e4b13ae0446b1d3d08ddf1f0db17%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932738956382490%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=0yFH8%2Fo4kjj%2Fj3x3aqDs0quF4k6pZyGEq2e1rndH1ss%3D&amp;reserved=0">Archived</a> Version Of Any Webpage In One Click . The news in <a href="https://pollar.news/">Poland</a> right now (but other countries are coming soon in this neat newsclipping site).</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p>Montana is rolling out <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyAwoq7GhaqHyw0-wbsBqwHUjSN3wDZut2an_hAe7R52ds0SIHyT_qs5rXdWQH0qLfh2KIStZikvmLKaEV5nGRlouCsryTo49Q4kVHIB4KMcirM8_hPXVSfhSMvVX5mTmQJ0AloPpbOhiFo2X4kzUa_rYE1cr6pAo8OxtaghTRxux4eRfqG9l2Cl4H_BBMoSHeE3V973PViptzpafET81eOzCnVq9lvTH8DlfWoU7Gmbfh5oaqtE9I70s59Z9Giz0BynGDvLo1chmLlPneV4xyBiRnTaggeP1DgrUfrqQxuPem2xiyavGwFkvpy-LnnEBIpGEp8QFlTt1jZcTvJUcGz3WwkcnXA3wN1aGVxb-ympVE%2F4jr%2F24hD8B-yTO-4ER3iZJPWNQ%2Fh32%2Fh001.xdSF14avxgzoLPHR5Z8DKqRmwxvHB-pP204sFkCNX7I&amp;data=05%7C02%7C%7Ca6ae38f87f3447d4218e08ddef9d6c59%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638930181595044197%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=8bIDrrou3hQ5x1X43aABbgI%2BSQMhFnZx%2FwZViscj2xU%3D&amp;reserved=0">new rules</a> that allow pharmaceutical companies and biohacking startups to test experimental drugs at scale. OpenAI have decided to take on LinkedIn with an announcement about a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fec56e2e4-6b1b-4837-88fd-011ec7d13f9b%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C9e6f5f6b0b324e04f9e208ddf2040497%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932821287549505%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=BN7Zq9ygSNiivjaUZ9OyKeYGwWIRTN8ONAub%2BTR2fCM%3D&amp;reserved=0">future plan</a> to develop an AI-driven hiring platform. Brands are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7SZNfho9xdyUo_FXRcHQQeh0b6iVE2KTtl_-AYWQgGEVPFoYnOpgv2V_TjzvIaJ_TDBuyBwuUD0QSLTXi-s5dg7oD1x-YUqyBjEVf1o9ZV4TBQkY8jbhRjZT7tl3s7M9rdOuRIu7K1Hbr-MlDelo6gb4y0ZGeuUNWmWMyKtF5MHMARNDBWi0oGaYLsujAfhdLOd8-1P6e6UTs7-SgOV-vPJH74Abu026FAo8WaCpJ3wB6tyWd3XKwTp5Bc4Cy6zIdK2gJVcOTx94HnUu862a8mBG7UFFh_2J_iYpkJSIh4v%2F4jx%2F2uqLlrYmSA6I6yUpJUOB6w%2Fh53%2Fh001.XAA0Wownq0fawNUz2vkbtam2GzNcApRcbCpy8_nEhjU&amp;data=05%7C02%7C%7C4e3ec37cfd1e4b6ab73908ddf4545c6a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638935365351253110%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=jyjkCYyam%2B0%2FeqZXCTlsh8zrCVojz4mUbr84hWhaRSc%3D&amp;reserved=0">launching their own TV shows</a> to appeal to those fed up with ads. Artificial <a href="https://www.economist.com/science-and-technology/2025/07/16/will-ai-make-you-stupid?utm_source=substack&amp;utm_medium=email">stupidity</a>.</p><div><hr></div><h1><strong>Our future</strong></h1><p><a href="https://www.esa.int/ESA_Multimedia/Images/2025/06/Technology_2040?ref=sentiers.media">Technology</a> 2040, A vision for the European Space Agency. Climate impacts and future trends of <a href="https://www.nature.com/articles/s41467-025-63028-7">hailstorms</a>. There are building an <a href="https://www.linkedin.com/posts/joshuaolaiya_subscribe-activity-7372169504480649218-7ri-?utm_medium=ios_app&amp;rcm=ACoAAACAD4YBYzMnwyqrtIjjMYFUTknXKIsjnso&amp;utm_source=social_share_send&amp;utm_campaign=copy_link">army</a> in here. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsentiers.media%2Fr%2F371b6197%3Fm%3D9c29f574-0aae-458b-bd51-0666590a11ae&amp;data=05%7C02%7C%7C262f20ed2e3c4505122608ddf375ffb3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638934410306395725%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=jIqxtVjQe4BvVAsgcDQ2Q9GA%2FVGll0E1EUnWg1lNDuc%3D&amp;reserved=0">2025 Strategic Foresight Report &#8211; European Commission</a>. Finnish City Inaugurates 1 MW/100 MWh <a href="https://cleantechnica.com/2025/08/30/finnish-city-inaugurates-1-mw-100-mwh-sand-battery/?ref=sentiers.media#google_vignette">Sand</a> Battery. Wifi signals <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0003.com%2Fc%2FZjM1NGY2YmEtZjg0OS00ZjUxLWEzNTgtNTNiZjBmYTUyNTFjfGE3MTBjZTNkLWViZTQtNDlhMi1hYTAzLTQ2OTZlZDM0ZDIzOXxodHRwczovL25ld3MudWNzYy5lZHUvMjAyNS8wOS9wdWxzZS1maS13aWZpLWhlYXJ0LXJhdGUvP3V0bV9zb3VyY2U9Y2xpdmV0aG9tcHNvbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1saW5rZmVzdC0zOS14ZW5vcGFyaXR5LW5hdmFqby1taWNyb2NoaXBzLWFuZC1pbnxlbWFpbA%3D%3D&amp;data=05%7C02%7C%7Cdd1d67210d69465363d708ddf2165c4b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932900053221835%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=7ojMEo1%2FHSN%2B%2FigRW0SvKLzln3wTLsPwig7J702rttk%3D&amp;reserved=0">can measure heart-rate</a>.</p><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p><a href="https://www.biographic.com/banking-on-pollen/?utm_source=substack&amp;utm_medium=email">Pollen </a>banks. How Pumpkin Spice Went from Ancient Seasoning to Modern Craze. Le <a href="https://www.premiumbeautynews.com/fr/le-jasmin-egyptien-sous-tension,26217#">jasmin</a> &#233;gyptien sous tension. Albania appoints world&#8217;s first AI-made <a href="https://www.politico.eu/article/albania-apppoints-worlds-first-virtual-minister-edi-rama-diella/?ref=platformer.news">minister</a>. Every <a href="https://theconversation.com/we-tracked-every-overseas-trip-by-world-leaders-since-the-end-of-the-cold-war-heres-what-we-found-256959?utm_source=substack&amp;utm_medium=email">overseas trip</a> by world leaders since the end of the Cold War. Defiant <a href="https://www.bbc.co.uk/news/articles/c5y8r2gk0vyo">nuns</a> flee Austrian care home for their abandoned convent in the Alps. Live-human <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0003.com%2Fc%2FZjM1NGY2YmEtZjg0OS00ZjUxLWEzNTgtNTNiZjBmYTUyNTFjfGE3MTBjZTNkLWViZTQtNDlhMi1hYTAzLTQ2OTZlZDM0ZDIzOXxodHRwczovL2h1bWFuYWxhcm0uY29tLz91dG1fc291cmNlPWNsaXZldGhvbXBzb24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bGlua2Zlc3QtMzkteGVub3Bhcml0eS1uYXZham8tbWljcm9jaGlwcy1hbmQtaW58ZW1haWw%3D&amp;data=05%7C02%7C%7Cdd1d67210d69465363d708ddf2165c4b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932900053078065%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=cL5oiir%2BaMHpH3wcUgsKy2lbnDhRDYb%2Bc%2B%2FreOkn8EE%3D&amp;reserved=0">alarm-service</a>. Warsaw opens metro station &#8216;express&#8217; <a href="https://www.theguardian.com/world/2025/sep/07/warsaw-opens-metro-station-express-library-smartphones?ref=sentiers.media">library</a> to get commuters off their phones. LEGO has launched <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.McdYzzCzDB2ZB6BIfGJR178BYYM7ZSPcFw02vroye4ogBgfS82rEuosbIxPcpuNItFY3eLvtCXIwFSzqwh0jMgJN8unIwu2ndWZfxFzeLCnZEiaggH75DEPCvv8U8ZJaKIsJKX6EdjcA4Wpic6_AB89U8SGjY0jzKEfHvoSFBejC6O5LQ7mAJFaOwQ2EEoC7Irj_FKzRdH_IFrxhdzj8UackQSf4e6X6rIry3I3oKGy8ztkFO2PdV_rDKJicR0zW8gijfn9TjlwuTaMxQipmGyt0HS657raeBFyMF6EVvBI%2F4k1%2FRbCgzQFSTya8hl3b2FQOVg%2Fh41%2Fh001.-qW86Mo_DakCooFntkh37ZA5_OF08rYLcWaieYIX2FA&amp;data=05%7C02%7C%7C011d93a69c214d6ce72508ddf77014fb%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638938782947055221%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=8gvAoM8QU%2FLgJgUFPhpAFUlNZx4HCXGqUX7Zr959xuI%3D&amp;reserved=0">LEGO Masters Academy</a> at its location in Denmark to teach building skills.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored diffrent stories about <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fapp-link%2Fpost%3Fpublication_id%3D80922%26post_id%3D171129264%26utm_source%3Dpost-email-title%26utm_campaign%3Demail-post-title%26isFreemail%3Dtrue%26r%3D5ah01%26token%3DeyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNzExMjkyNjQsImlhdCI6MTc1NjE3NjYwNiwiZXhwIjoxNzU4NzY4NjA2LCJpc3MiOiJwdWItODA5MjIiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0._BV65GUJHllDBy-OMsSjNIVMMXsjNvQTd2aBaBttqm8&amp;data=05%7C02%7C%7C8a48d8633f3d418ca36008dde44b452a%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638917734120443564%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=rpfqyV10KuCgLgn0dwa85vkN910wqwoMDz3vOGIJF%2FU%3D&amp;reserved=0">blue</a>&#8230; Future Screens are Mostly <a href="https://99percentinvisible.org/episode/future-screens-are-mostly-blue/?utm_source=substack&amp;utm_medium=email">Blue</a>.</p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>A short section this week as I am travelling to Europe with back to back board meetings. Mostly, I focussed on an existing research about the Future of Work, particularly the transformation of large professionnal firms, as I prepare a training session on Wednesday for the board of one of my clients in this field:</em> OpenAI <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F7c6c4d93-7f25-4594-94d9-ad649a7ed090%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ca9da8be1ca354743aa2008ddf73c47d3%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638938560456242865%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Jh6OvS9vtNOTuYPF2wLrzkHnc1rxbFVLenhr4AnH3%2Bk%3D&amp;reserved=0">released the findings</a> of what they say is the largest study to date into how people are actually using ChatGPT. AI Is Coming for the <a href="https://www.wsj.com/tech/ai/mckinsey-consulting-firms-ai-strategy-89fbf1be">Consultants</a>.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p><a href="https://www.bloomberg.com/features/2025-technicolor-collapse/?srnd=homepage-americas&amp;utm_source=substack&amp;utm_medium=email">Technicolor</a> goes dark. Generative AI as <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5425555">Seniority</a>-Biased Technological Change. Mathematicians&#8217; body movements change before an &#8220;<a href="https://www.pnas.org/doi/10.1073/pnas.2502791122?utm_source=clivethompson&amp;utm_medium=email&amp;utm_campaign=linkfest-39-xenoparity-navajo-microchips-and-in#con1">aha</a>&#8221; breakthrough. One mother for two species via obligate <a href="https://www.nature.com/articles/s41586-025-09425-w?utm_source=clivethompson&amp;utm_medium=email&amp;utm_campaign=linkfest-39-xenoparity-navajo-microchips-and-in">cross-species </a>cloning in ants. The Lost Art Of Thinking <a href="https://www.noemamag.com/the-lost-art-of-thinking-historically/?ref=sentiers.media">Historically</a>. Significant Incidents &amp; Close Calls in Human <a href="https://sma.nasa.gov/SignificantIncidents/?utm_source=substack&amp;utm_medium=email">Spaceflight</a>. Divine <a href="https://aeon.co/essays/how-chinese-religious-traditions-shape-corporate-generosity?utm_source=Aeon+Newsletter&amp;utm_campaign=9937761ca5-EMAIL_CAMPAIGN_2025_09_19&amp;utm_medium=email&amp;utm_term=0_-19d630b572-71949532">dividends</a>. The <a href="https://engelsbergideas.com/notebook/the-pen-that-became-a-symbol-of-france/">pen</a> that became a symbol of France.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>2 bn</strong>- According to the new report from the World Literacy Foundation, 2 billion people worldwide struggle to read a <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F4fbbba87-0352-405a-a0e0-59cc8abdb8a8%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C762e3f835a8c4d6e14d408ddef88ee22%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638930093571150574%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=iETCs3deRg8S1kBCIjLGoMDrjq3V%2FgBIXrBIlbe6uRY%3D&amp;reserved=0">single sentence.</a></p><p><strong>100,000</strong>- Japan sets record of nearly 100,000 people <a href="https://www.bbc.co.uk/news/articles/cd07nljlyv0o?ref=sentiers.media">aged over 100.</a></p><div><hr></div><h1>Unpacking AI</h1><p>It turns out that chatbots <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F9ede38d5-8edc-4d0a-9e9c-5ad4f8649c8d%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C9e6f5f6b0b324e04f9e208ddf2040497%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932821287577929%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=o%2FP5P3PcB8KnL0URlE1%2FTSk%2BsiFOJa%2FGwnuXGdaxzQc%3D&amp;reserved=0">can be manipulated</a> through flattery and peer pressure. I liked <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F2b607fd1-eb4d-41b0-8063-2cd4f8b49d69%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C9e6f5f6b0b324e04f9e208ddf2040497%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932821287604053%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HxHiL1Bv5iQvb%2FHMNdQyIKhuX9CreOnbk3MB1rM%2BaJI%3D&amp;reserved=0">this mapping</a> of AI use cases in advertising. <em>The Atlantic</em> has launched <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA5UrnTVF8SpbjYSSIDqB4wOUtm4ZQYmPgAMc_m_ufqCX7jXhyaQzCSF8UzNXK2xKaDFBPWjXSwhxDKyQ2ddcSCpneoWr-oAEIELkNhZ8MXUqxt5wnv7u088uScwqI_psUQqhAD_goFwe3YqDztQ9BFW5i-eaU4FfxpIErqflkHGp1Hnu1X9B4OV9S_DuAiHAQFMpgfdqdx0zBAIspiITTt2tkoSBMgVSg1M8EYQhLUltvHNRAubmGuPl1x4skvSzazatolCkANmvrsjZCtTeyD5Zv9Qg-OjwxJABbIRKUtoAPUhIBelIZcwnvIIFiTtZ5vYu6qspWP_bIHc3pgpB6OHqiUrKApRZdUzKyOzLTS3xTSl8B7Bt6UR9NJ7SR5rDfkLMx7lu2q9t1fbLgCHRDx8%2F4k1%2FRbCgzQFSTya8hl3b2FQOVg%2Fh35%2Fh001.iROYjqlBs8fS4ewjIN_dd0x5s-PNYiH_FGNj4Op3hxI&amp;data=05%7C02%7C%7C011d93a69c214d6ce72508ddf77014fb%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638938782946953563%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HA%2FkXFmkEXQNqS%2FOkzNHZPUWGQNqIKFuReRmHoMZ%2BRQ%3D&amp;reserved=0">AI Watchdog</a>, a database tracking all the copyrighted works used to train AI. What you can do with Google <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgithub.com%2FPicoTrex%2FAwesome-Nano-Banana-images%2Fblob%2Fmain%2FREADME_en.md&amp;data=05%7C02%7C%7Cb75c229cb0f64c2eebc908ddf76f9fcd%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638938780980619749%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=2YGKkzd2CB%2BVuOKZWaY%2Buli3y1y5qFBuMBS4GsUioBU%3D&amp;reserved=0">AI image</a> tool. Your <a href="https://www.media.mit.edu/projects/your-brain-on-chatgpt/overview/?utm_source=substack&amp;utm_medium=email">Brain</a> on ChatGPT.</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Welcome to <a href="https://solarsystem-8e913.web.app/">space imagined.</a> Glorious <a href="https://savor.it/">fats</a>. Movie <a href="https://stephenfollows.com/p/which-colours-dominate-movie-posters-and-why?utm_source=clivethompson&amp;utm_medium=email&amp;utm_campaign=linkfest-39-xenoparity-navajo-microchips-and-in">colors</a>. Archive of <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbuttondown-0003.com%2Fc%2FZjM1NGY2YmEtZjg0OS00ZjUxLWEzNTgtNTNiZjBmYTUyNTFjfGE3MTBjZTNkLWViZTQtNDlhMi1hYTAzLTQ2OTZlZDM0ZDIzOXxodHRwczovL3lhbWFub3QuZXMvP3V0bV9zb3VyY2U9Y2xpdmV0aG9tcHNvbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1saW5rZmVzdC0zOS14ZW5vcGFyaXR5LW5hdmFqby1taWNyb2NoaXBzLWFuZC1pbnxlbWFpbA%3D%3D&amp;data=05%7C02%7C%7Cdd1d67210d69465363d708ddf2165c4b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638932900053054413%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HiKrqBFMdXSxpWuMRd%2F42UF44TVBmLT4egPkPYPuVCs%3D&amp;reserved=0">Japanese train-station melodies</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p>]]></content:encoded></item><item><title><![CDATA[AIxiety pivot, microschools, and bioregioning ]]></title><description><![CDATA[September 5, 2025]]></description><link>https://competia.substack.com/p/aixiety-pivot-microschools-and-bioregioning</link><guid isPermaLink="false">https://competia.substack.com/p/aixiety-pivot-microschools-and-bioregioning</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Sat, 06 Sep 2025 12:28:29 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/9efe9d15-ee1d-423a-9b57-1e4029dc4ece_1024x478.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 161st issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/smeals-virtual-idols-and-a-friendship/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p>I have prepared this newsletter this week from Montreal, Canada.</p><p>This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>The <a href="https://engelsbergideas.com/essays/the-espionage-revolution/">espionage </a>revolution. In-car sensors track driving habits, and <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA05P-4xRVjl9HDWK4B7cjYq3pVPMGQLgbsGEfubsPyPVVibXugCOCj_2cuWZNsKHBwPzI1-kk5iwwyydxyk2nkPdBc22Yii8Nwahn1S-CWsF-bTvkRjjsfzBjZxuFINQkC2BlxJ4i9tfAonTsDuBHsYKQAr4kFIT4AUFXXpDEArr-DD07OryuTnGCh81u4e5SOm1dZRXi81kHD0zsNtuPzXrDgG_8zrSRb6L4os7bjHxugwgVgskXP0Vo8nu8yNiHyW274691CbaWgbfHjLjhGbS6Fh94TK-wdzEMPxuy8ur%2F4jn%2F1_yfyEVyRx6veGPMUjnwWg%2Fh32%2Fh001.FwxgydZkSXqxY_4thZ9reMQIRtW3_LPv53pcxMySjlU&amp;data=05%7C02%7C%7C479fae442c4b47f6ce2408ddec78bff4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638926725547651984%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=CqRe7nj1csTdLxz3yi4R%2FVKVFi33fcHM0sS9mdQcUZY%3D&amp;reserved=0">the insurance industry leveraged them</a>. Apple is developing its <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA9c8qks9e0e6TfeCuc5-jjMl3W66uTCgxspv1xr9IrxWz5bkZ317nW_SERVqcQXygPM5-0CtrcYBhgGpG3geNpmZdeJxfi_56kAWH8EYgoqXIWHHDwgnQBSLbHHl0Ubc8P8Ey1ZUkbT6Xihpz0Vku3k9258keapfqAsIc-8d234xZNN4n0F0HxKAEoj0ZxPx3mKqaR6sZOIAj8Io4lPqIHxawIL8zIh13bHH6P2dAlCFvgRcip2Ics5pdR9UiUNSFAYTMrvKvcVgvGhhBgvERXNr9rjQ34EuXnx_8JnPSD5AEZ4agVKLr5_7sqa9dVdJOIOj9eNMVcfTWQbWH780sT5d1TIdEYMaO902RAsxBYluzamTGJ-4tHYW97Nnner8yg%2F4jn%2F1_yfyEVyRx6veGPMUjnwWg%2Fh43%2Fh001.d-UtFudDMCD3GGrn3djf78aEjg0pb3N7XIydFltlxHs&amp;data=05%7C02%7C%7C479fae442c4b47f6ce2408ddec78bff4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638926725547765965%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=jV%2FJFs%2FgyJpZgqLbOzJsSi4mnTFNzjU5kqVSid8WbKA%3D&amp;reserved=0">own AI-powered search engine</a> for Siri. Polymarket, the largest <a href="https://polymarket.com/">prediction</a> market in the world, is relaunching in the US after a three-year ban.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p><a href="https://www.retailmediabreakfastclub.com/rufus-remembers-me/">Rufus </a>remembers me. Biotechs Turn to Digital Coins, <a href="https://finance.yahoo.com/news/biotechs-turn-digital-coins-crypto-134739904.html?utm_source=substack&amp;utm_medium=email">Crypto</a> to Boost Stock Prices. Games of <a href="https://vaughntan.org/uncertaintygames?utm_source=substack&amp;utm_medium=email">uncertainty</a>. Amazon now sells used <a href="https://www.theverge.com/news/762183/hertz-amazon-autos-used-rental-vehicles">Hertz rental cars</a>. There's a Stunning <a href="https://futurism.com/data-centers-financial-bubble">Financial Problem</a> With AI Data Centers. GM has filed a patent for new technology that can <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA4Au0yPnxe2sE8Kp2XZp7_dQAgCAm0xyB_kaVckwFKBwMqZLZugCOzWhMJOlQ1Nwok6geQXT3gZjM7ziFBvieXgzEA-ZwWHPK0QBaG3OtkjiYf7PjiYauPN8EOOTe2JP5qRY2YEugtmQiqVwA41HBKX7dKiFqOHAZA5dqJb3Qk16AUVRmGyQg2t0_ZWFJzJv9AdoYb-J7W6WOdlJyzPFHbIQxv34yrlhDtZvmuabSksy%2F4jn%2F1_yfyEVyRx6veGPMUjnwWg%2Fh31%2Fh001.LVdGUpvnM6Y24ij_dyClrzv7KolRpClJyu40aOLnCmI&amp;data=05%7C02%7C%7C479fae442c4b47f6ce2408ddec78bff4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638926725547640147%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=QUpPYViP8JBrxiBu8YoU74mhX3PP%2FBeNksmBk5C9MyY%3D&amp;reserved=0">determine when someone is no longer fit to drive</a>. A hospitality platform called ResortPass allows luxury hotels to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLcGwT4j-ZVp5wrXnMCO-jKo_4NWZvIJo-Fjy1pNAqwXzIpRjrkIYPe9hdwg7wrczUVjC_2caoKYcdKAvcMzfk7N1_nqr55k2bEDevNyF_sEWWVyDPtZ0Y_DN2aVKJmTYLn55MiQwAO5AH4bJKEEQHpmY3qlcfAQ4rWjEN3rXY5O7aq3YDmg12PDEPP6OxmnlU2ou4KRbMxt51j4NmJjvW1Lf6IQXGEVeCprrrU0LzGgIxEpaEb3n1BRH2njKAGZaVbv0fdbGngNB2_KB3BmvCbrVFiDfClmd5kBdJSVQUKGLw%2F4jm%2FvPQ-AdvESfaHiKjbeLcOCA%2Fh23%2Fh001.aRK44PZZQ0ZQ1BlmyzMQFri1_gL_qHqcZ78P48Ph-a8&amp;data=05%7C02%7C%7C83a84fc4476a4a5ba88408ddebaf858d%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638925861279791684%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Nj39GaOy50m5NJ3mt8tSN9yU9YEm9G7jdFHm1%2BKov20%3D&amp;reserved=0">offer their amenities</a> in an &#224; la carte marketplace.</p><div><hr></div><h1><strong>Our future</strong></h1><p>Why Gen Z is redefining the workplace with "<a href="https://www.glassdoor.com/blog/why-gen-z-is-redefining-work/">career minimalism</a>" . Anxiety about AI drives Gen Z career pivot to <a href="https://www.hrdive.com/news/ai-anxiety-gen-z-career-pivot-blue-collar-work/756385/">blue-collar work</a>.<strong> </strong>AI <a href="https://restofworld.org/2025/korea-ai-robot-senior-care-hyodol/">robot dolls</a> charm their way into nursing the elderly. A.I. School Is in Session: Two Takes on the Future of <a href="https://www.nytimes.com/2025/09/05/podcasts/hardfork-education-alpha-school.html?showTranscript=1">Education</a>. China&#8217;s urban planners could determine the future of <a href="https://www.economist.com/china/2025/09/04/chinas-urban-planners-could-determine-the-future-of-city-life">city life.</a> Space conference unveils future trends of <a href="https://news.cgtn.com/news/2025-09-05/Space-conference-in-China-unveils-future-trends-of-deep-space-economy-1GpEvhaoLx6/p.html">deep space</a> economy.</p><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>How <a href="https://www.wired.com/story/silicon-valley-tech-moguls-microschools/?utm_source=nl&amp;utm_brand=wired&amp;utm_mailing=WIR_Daily_081825_Special_School_UNPAID&amp;utm_campaign=aud-dev&amp;utm_medium=email&amp;utm_content=WIR_Daily_081825_Special_School_UNPAID&amp;bxid=5be9d5a02ddf9c72dc1f3cc9&amp;cndid=37629918&amp;hasha=1ce3f82f8e70b5806b65dfc240160cfe&amp;hashc=e0018c2a7980325ed6737cf1d92d543e67a2477c719e1af8875ccc7d6aba1424&amp;esrc=growl2-regGate-1120&amp;utm_term=WIR_DAILY_UNPAID&amp;_bhlid=c49688899682f76b2df46f3b564a1d6df68f6036">Microschools</a> Became the Latest Tech Mogul Obsession. A New <a href="https://theneighborhoods.substack.com/p/a-new-monumentality?r=5ah01&amp;utm_medium=ios&amp;triedRedirect=true">Monumentality.</a> Here is Lego&#8217;s $1,000 Death Star, the most expensive <a href="https://www.theverge.com/news/770770/lego-ucs-death-star-price-release-date?utm_source=substack&amp;utm_medium=email">Lego</a> set ever. <a href="https://www.ft.com/content/049e5cae-5588-4db7-8200-621721760df4?shareType=nongift">Luxury car</a> sales plunge as buyers put off by South Korea&#8217;s neon green licence plates. The new <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F82f6bf3d-6300-4794-9dc2-6ed2796a866a%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7Ce3412e383e504dc0681408ddec643b83%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638926637415184085%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=QIE0C7ju6gFMcPMoFto%2BoMNeF%2BmIHKwFFeSMwNIvHxc%3D&amp;reserved=0">Arctic</a> Express opens up this month connecting China to Europe. What counts as <a href="https://flowingdata.com/2025/09/02/what-counts-as-rude-behavior-in-public-by-age-group/">rude </a>behavior in public, by age group. Taylor Swift&#8217;s next album, <em>The Life of a Showgirl</em>, will reportedly be <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Felinkce0.mail.futureparty.com%2Fss%2Fc%2Fu001.L4Cn43_sdw6nr3piTPbbX1fL20BafYuTG81xSlQW19-E2lKNg4dvPrTGhP3jv1JpZiSESPbb93aBeIWw1IUeyZkqNUhgtXMqXliF3Nq0_e-0Y2aIEsJd1UiKNJZrpLLCJRdfSjgbacOjo9-R4pQRtfI7dvT4LlbhE_EXoCa9Wqd7ou4DxDQFmNqxmO8uMyBYqjPmeSHFCYePmfDjSrKBY2K1zRYVB3gvaSNH9QkVlP9U2xrtcj1aAHAJg7PIFDcHB_HXnpBLpuHeti68IXzhHm_7oxllfd53knw8nPArJLXdsUdm0CjE0aL90TXvg91YtBIp3aa7g1NvPyeK8Q9gcLKVgodCxd0p_x-0xMzg_Lg%2F4jm%2FvPQ-AdvESfaHiKjbeLcOCA%2Fh29%2Fh001.9pguJld4geHjSDJQSIJG3GO0AkLFmJZIZxEwdf3PnC8&amp;data=05%7C02%7C%7C83a84fc4476a4a5ba88408ddebaf858d%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638925861279885397%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=gtajoUcCSrscjKf%2BDY3loQQhUxpKv2MVxdsO8RFlcqU%3D&amp;reserved=0">available on cassette tape</a>.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored <a href="https://www.neatorama.com/2025/09/01/Obscure-But-Badass-Folks-You-Should-Know-About/">unknown heroes.</a></p><div><hr></div><h1><strong>On my radar</strong></h1><p><em>I am taking a deep deeper into the future of work, and how AI will change careers, and how we attract, grow,  and retain employees. This has already resulted in numerous <a href="https://www.linkedin.com/posts/estellemetayer_recruiting-activity-7325492344034652161-Gvaj?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAACAD4YBYzMnwyqrtIjjMYFUTknXKIsjnso">public speaking</a> engagements, but I am working with a young researcher on a new framework for boards and executives:</em> Why Gen Z is redefining the workplace with "<a href="https://www.glassdoor.com/blog/why-gen-z-is-redefining-work/">career minimalism</a>" . Anxiety about AI drives Gen Z career pivot to <a href="https://www.hrdive.com/news/ai-anxiety-gen-z-career-pivot-blue-collar-work/756385/">blue-collar work</a>. C-suite leaders grapple with <a href="https://www.hrdive.com/news/enterprise-AI-adoption-conflict-silos-workforce/742789/">conflict, silos</a> amid AI adoption. <a href="https://www.nytimes.com/interactive/2025/08/11/upshot/ai-jobs.html">21 Ways</a> People Are Using A.I. at Work.</p><h5><a href="http://www.competia.com">Contact me</a> if you need a speaker on this topic.</h5><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p>The <a href="https://www.newscientist.com/article/2493444-the-colour-of-your-car-has-a-big-impact-on-urban-heat/?utm_campaign=RSS%7CNSNS&amp;utm_source=NSNS&amp;utm_medium=RSS&amp;utm_content=home">color of a car</a> can have big implications for the temperature of the area around it. <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.mail.beehiiv.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA_COGHQKyJO157nhdyYNIrJH3QUvkjEILl-bOB3BPemLXxRxAQFiwCTDM9Dq6A7czZrGxmeJxW-RItMlM48rgln-4XkN5-RiU-M_BnY5CJuR_W2yqitJ-gqFMAqoGA1eyhGm-VRK42pbHr93PfdTIt5E6HO-N7cji5rEJeUm8U8yfzmSUxojNkvAv3xdW2edScbM_RjqA2Rn-S0pTau7JQhDEfEd-4Be6KWkZZzjoB6gm6LJFRKdXzt071KfOwFWOg%2F4jg%2Fg-STj6rIRDaDKyyZZL4gKA%2Fh35%2Fh001.PzxO86ZCcnhUmOqKogT5OOBMwtun-t3ukwwCu7EV7Cs&amp;data=05%7C02%7C%7C632ef322293c4a4de6a808dde6f88d72%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638920677385005810%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=hrmSuzu07Lgrqa7kBGSsufkmTZH09cuyNWkFx7sJDr0%3D&amp;reserved=0">&#8220;ghost cars&#8221;</a> in NASCAR and Formula 1 races are created. <a href="https://fojournal.org/strategy-report/islands-of-coherence/?utm_source=substack&amp;utm_medium=email">Bioregioning</a>. In psychoanalysis, <a href="https://psyche.co/ideas/in-psychoanalysis-nostalgia-was-a-sickness-it-neednt-be?utm_source=rss-feed&amp;utm_medium=email">nostalgia</a> was a sickness. It needn&#8217;t be. The <a href="https://docs.google.com/document/u/1/d/1W_QK69BXMHUZXI5VdNH93_aLhTd9SQzNYhRLrh_-ZVA/edit">Mongolian </a>Meta. The Rise of the Traveling <a href="https://www.thechow.net/p/traveling-third-space-tova-critical-mass-hong-kong">Third Space</a>. The History of The New Yorker&#8217;s Vaunted <a href="https://www.newyorker.com/magazine/2025/09/01/the-history-of-the-new-yorkers-vaunted-fact-checking-department">Fact-Checking</a> Department. Trust (human-machine and machine-machine) is going to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2Fefd7965b-8ae2-445c-af5d-39149fb28b7b%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C876f7803044340074f6108ddec5d7723%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638926608463067023%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=G3G%2BBG50ImLbGRV0CzRgmttYAI%2Fn3JIaK2OsnuFynWQ%3D&amp;reserved=0">become the currency of the future</a> in the era of AI.</p><div><hr></div><h1><strong>Numbers</strong></h1><p><strong>13-</strong> people leave the office <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsubstack.com%2Fredirect%2F11c6f54d-da75-40b6-ae65-94a463899234%3Fj%3DeyJ1IjoiNWFoMDEifQ.fWbike6xn_jAwjTMnhI1xtb0uZGB7ciFkot5XDj9uyI&amp;data=05%7C02%7C%7C05e2ecae75e2445dc07e08dde163751c%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638914539477261738%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Jt%2BZdkyrpy5xkvrT5Zx3B2byuSmOACrS12h%2B13XYC6o%3D&amp;reserved=0">13 minutes earlier</a> than they did in 2019</p><p><strong>45%</strong>- In 2020, <strong>45 percent</strong> of the calories grown were lost during the production of <a href="https://www.newscientist.com/article/2493576-fewer-than-half-the-calories-grown-on-farms-now-reach-our-plates/?utm_campaign=RSS%7CNSNS&amp;utm_source=NSNS&amp;utm_medium=RSS&amp;utm_content=home">animal-based food</a>s.</p><p><strong>112.3bn</strong>- The global market for <a href="https://www.precedenceresearch.com/ai-in-education-market">educational AI</a> will hit $112.3 billion by 2034</p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Dodge the <a href="https://trickle.so/apps/dodge">dot</a>. Extra-<a href="https://www.atlasobscura.com/places/potash-evaporation-ponds?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=Daily%20Newsletter%208%2F27&amp;_kx=9csPmKMceNeYf5PnfY0Hzi4NUHP18phBXyC_qGpBXIRN5bTLbnMYhfRpSOq9nYsj.UUnqkC">ore</a> dinary. The Art of <a href="https://kottke.org/14/03/the-art-of-street-typography">Street Typography</a>. The Official Map of the Star Wars <a href="https://kottke.org/25/09/the-official-map-of-the-star-wars-galaxy">Galaxy</a>.</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><em><a href="https://competia.com/contact/">Contact me</a> at <a href="https://competia.com/">Competia</a> with your feedback or ideas. Thank you for reading.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Weak signals and other trends! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Binder clips, stick figures, and skibidi]]></title><description><![CDATA[August 22, 2025]]></description><link>https://competia.substack.com/p/binder-clips-stick-figures-and-skibidi</link><guid isPermaLink="false">https://competia.substack.com/p/binder-clips-stick-figures-and-skibidi</guid><dc:creator><![CDATA[Estelle Metayer @competia]]></dc:creator><pubDate>Fri, 22 Aug 2025 14:22:32 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ba59dada-b2b6-472c-bc5e-9cd1f727a90e_900x550.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome to this 160th issue of our newsletter &#8220;Weak Signals and other Trends&#8221;.</p><p>Each week, I personally sift through hundreds of sources of inspiration to track where we&#8217;re heading. If you are a new subscriber to this newsletter, take the time to send me a note and introduce yourself, I love to understand who is reading.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/binder-clips-stick-figures-and-skibidi/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/p/binder-clips-stick-figures-and-skibidi/comments"><span>Leave a comment</span></a></p><p>You can subscribe to this (roughly) bi-weekly newsletter here to get it directly by mail.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://competia.substack.com/subscribe?"><span>Subscribe now</span></a></p><p>I have prepared this newsletter this week from Montreal, Canada.</p><p>This is what I noticed these past couple of weeks, thank you for sharing with those who look into the future.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Weak signals and other trends&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Weak signals and other trends</span></a></p><p>Estelle.</p><div><hr></div><h1><strong>Competitive Intelligence</strong></h1><p>Search Google from different<a href="https://impersonal.me/"> locations </a>and languages. The myth of the modern <a href="https://searchengineland.com/the-myth-of-the-modern-identity-graph-457934">identity</a> graph. Capture <a href="https://www.forensicosint.com/">evidence</a> quickly before it disappears. A <a href="https://biznar.com">meta search</a> engine. Home Depot and Lowe's Share Customer Data From <a href="https://www.404media.co/home-depot-and-lowes-share-data-from-hundreds-of-ai-cameras-with-cops/">Hundreds of AI Cameras</a> With Cops.</p><div><hr></div><h1><strong>Strategic blindspots and business models</strong></h1><p><em>Looking at the familiar with &#8220;alien eyes&#8221; allows you to unlock new business model opportunities while avoiding risks stemming from strategic blindspots. This section also is about the risks we miss.</em></p><p><a href="https://www.theverge.com/news/756868/ikea-retail-experience-best-buy">Mini Ikea</a> stores will be opening inside some Best Buys. <a href="https://onlydeadfish.substack.com/p/fish-food-655-transforming-systems">Mavericks</a>, intellectual curiosity, and changing entire industries. Using AI for simulation and <a href="https://onlydeadfish.substack.com/p/fish-food-656-using-ai-for-simulation?utm_source=post-email-title&amp;publication_id=2195351&amp;post_id=170441561&amp;utm_campaign=email-post-title&amp;isFreemail=true&amp;r=5ah01&amp;triedRedirect=true&amp;utm_medium=email">scenario planning</a> in strategy. Amazon will start making <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.mail.beehiiv.com%2Fss%2Fc%2Fu001.AfM25UNYuf-Xl2Od2oThPh69m_jzCi5uyDrCSXozUVe518ji3PUxHayus0OA9O77mfTVIVdERjq6or0eyf9bXAHgKY79dvGPkDsYhkSzV-CCnYl83CnHcfSah4USqqnl8Gm1JU0sIGxy-BAtUsJ1SbNmwKJASeM7QgiqmUX4qhoa1lyB69Fnz2-p602yV6udDUuk9SiNcSDPrIMUYyT4DeXp_uG_poDp2fMKbJrZK92qqFIIr3YUO56xjc32DzqGb78a-c85G7yIytAdcPpCZwllMN_2eTenuIas0vDlgUuIDgalPlbxqFV_4MqXUB9T01U3MjEE7yvn_oAFX44xyw%2F4j1%2FkZSiVvjqTVOztxJ3ga6sKA%2Fh45%2Fh001.DVoJuGgxwGjH-XDKEZmHYKDDKuwgxs85fetP_R7rx4A&amp;data=05%7C02%7C%7Ceeedadecbb4a495e000308dddb22ff98%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638907665554374293%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=PV4kB%2B%2BZf34PSFMt7wWTUvfOb2Z3QhnkXIvN7m01mEM%3D&amp;reserved=0">same-day deliveries of perishable groceries</a> in 1,000 US cities&#8230; and 2,300 cities by the end of the year. Is <a href="https://www.voguebusiness.com/story/consumers/is-fashion-rental-ready-for-its-second-act?utm_source=chatgpt.com">fashion rental </a>ready for its second act? How North Korea's IT army is <a href="https://www.axios.com/2025/08/19/north-korea-it-worker-fraud-fortune-500?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axioscodebook&amp;stream=top">hacking the global job</a> market. About time we got something different:  <a href="https://www.dezeen.com/2025/08/15/ikko-mindone-smartphone-technology/?utm_medium=email&amp;utm_campaign=Dezeen%20Debate%20926&amp;utm_content=Dezeen%20Debate%20926+CID_71dfe4ae7f315ff6cd56ffe7d38eb1bd&amp;utm_source=Dezeen%20Mail&amp;utm_term=About%20time%20we%20got%20something%20different%20%20smartphone%20design%20has%20been%20stagnant%20forever">smartphone design</a> has been stagnant forever.</p><div><hr></div><h1><strong>Our future</strong></h1><h5><strong>We keep you updated on those trends and more on <a href="https://twitter.com/Competia">Twitter</a> and <a href="https://bsky.app/profile/competia.bsky.social">Bluesky</a>.</strong></h5><p><a href="https://www.nytimes.com/2025/01/31/opinion/trump-migration-world.html">Migration</a> Is Remaking Our World, and We Don&#8217;t Understand It at All. A day in the life of a GenAI-enabled <a href="https://action.deloitte.com/insight/4610/a-day-in-the-life-of-a-genai-enabled-workforce">workforce.</a> The future will be <a href="https://www.nytimes.com/2025/08/16/opinion/future-ai-adaptation.html?smid=nytcore-ios-share&amp;referringSource=articleShare">mundane.</a> <a href="https://www.kiplinger.com/retirement/retirement-planning/retiring-in-2035-heres-what-your-first-day-could-look-like?utm_source=chatgpt.com">Retiring</a> in 2035? Here's What Your First Day Could Look Like. These <a href="https://archive.is/qtaYo#selection-879.0-879.50">tiny flyers</a> levitate on the Sun&#8217;s heat alone. <a href="https://www.worldbank.org/en/region/eap/publication/future-jobs">Future jobs</a>: Robots, Artificial Intelligence, and Digital Platforms in East Asia and Pacific. <a href="https://www.atlanticcouncil.org/content-series/atlantic-council-strategy-paper-series/global-foresight-2025">Global Foresight 2025</a> by the Atlantic Council.</p><div><hr></div><h1><strong>Weak signals</strong></h1><p><em>Weak signals are indicators of a change, a trend or an emerging risk that might become significant for the future. They allow us to run hypothesis, expand our thinking, and challenge assumptions. How will you interpret those in your industry or field of expertise?</em></p><p>Labels are <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.mail.beehiiv.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA05P-4xRVjl9HDWK4B7cjYrgmKvglX1bj5B-Z0BeU-gHpifz-tPVgjox_m4PmhTTZliJ7fjAG-ASCkVhwSf3Axxjenzu8dA2LIVD4zSVeim9p4VZTYJ23QkojYd7eN3rrNF2XFeExUZmJHNnx1oVVlPtVD24x8zBRjvCr-o7CniZR3fRE3s_FeK4JdqPHocNNull5xak3HS-YA9lUv9hCXA9pkMfgfFPDm3ZGA6ksfsLZv3UVuhW0SjxekxQeq2QmovclXUJPmT8G0x6gG6M4sPviKOFeFEaBesZx4_5SlMO%2F4j1%2FkZSiVvjqTVOztxJ3ga6sKA%2Fh29%2Fh001.b6n3pYoxghLKlhkM2-VWtq1rZR5llfL2eTVxHR_M6g8&amp;data=05%7C02%7C%7Ceeedadecbb4a495e000308dddb22ff98%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638907665554166811%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=vjthz7qE92H5F2wvg0OGcP9PfsRaEKGvQI3RB6N3vck%3D&amp;reserved=0">commissioning music videos for old hits</a>. The &#8220;<a href="https://www.bbc.com/news/articles/cdd3ep76g3go">Pretend to Work</a> Company&#8221;. <a href="https://www.forbes.com/sites/wendyaltschuler/2025/08/16/theres-a-new-luxury-travel-trend-emerging-its-not-what-you-expect/">Challenge</a> travel. Single women are turning to '<a href="https://www.ladbible.com/lifestyle/bob-the-builder-dating-trends-relationships-weird-847641-20250818">Bob the Builder</a> trend'. <a href="https://www.forbes.com/sites/cherylrobinson/2025/03/01/resignation-by-proxy-a-new-workplace-trend-leaders-should-watch/">Resignation</a> By Proxy. 40 wonderfully weird celebrity <a href="https://www.care.com/c/weird-celebrity-baby-names/">baby names</a>. The <a href="https://www.aol.com/weird-trend-90s-inspires-unusual-150832878.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAD2IjpSGTLj_Pi7gsPChp6mUS6egt0h53DlBjp4mQ7dwqXyN2NlAs0jVLZL_pXIQArg7MXacRjGoVMWoEusht47NXnpqoJuisfPGyKQv5F0nX_Jk5Fd7SYpEJtIzg-nuDaCJ1FxUXkYlEpufhHFTK0idCXhWrzfFa-pQy43ZDNxp">9-volt </a>chip flavor.</p><h5><strong>Book a <a href="https://www.speakers.ca/speakers/estelle-metayer/">speaking engagement</a> about weak signals and emerging trends.</strong></h5><div><hr></div><h1><strong>Down the rabbit hole</strong></h1><p><em>This section highlights a subject that led me to many useful threads, or a single site, that opened many doors: &#8220;A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you&#8217;re curious about. Ignore algorithmic rabbit holes&#8221; ( by <a href="https://www.are.na/?utm_source=substack&amp;utm_medium=email">are.na)</a>:</em></p><p>This week, I explored (this is summer after all) The 100 Best<a href="https://time.com/collections/100-best-podcasts/"> Podcasts </a>of All Times.</p><div><hr></div><h1><strong>Hodgepodge discovery</strong></h1><p><em>Articles for curious minds and the <a href="https://en.wikipedia.org/wiki/Polymath">polymaths</a>.</em></p><p><a href="https://w3c.github.io/i18n-drafts/questions/qa-address-formats.en.html?utm_source=puntofisso&amp;utm_medium=email&amp;utm_campaign=619-quantum-of-sollazzo">Address</a> formats around the world.  The reward of ruin: research is finding that <a href="https://aeon.co/essays/the-great-myth-of-empire-collapse?utm_source=clivethompson&amp;utm_medium=email&amp;utm_campaign=linkfest-38-tk-tk-and-tk">everyday people</a>, serfs, peons, farmers, day laborers often become healthier and wealthier after an empire falls apart. An explosion of efforts related to atmospheric <a href="https://archive.is/ZtflF#selection-1681.201-1681.264">water harvesting.</a> <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer">State of the Consumer </a>2025: When disruption becomes permanent.</p><div><hr></div><h1><strong>Numbers that make you think</strong></h1><p><strong>51%</strong> -51% of older Americans say they plan to <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flink.mail.beehiiv.com%2Fss%2Fc%2Fu001.WjFicWK1O-0Brd6BCCwyA7kLz7ZfqTFTZqOXzQOzSLelfL5gwxbanzJlCigrvu999DnkCuWGq9qGhiwJm3hGtGDOqoixUC9BIsQhnbUqysCe-7agKZNOHEsVtG2_a3fEuuG0mAjUpjqFBa0ZVq5-zy0IwWBaBxUvXMzrg6qJdJYyjGgWm9dQbPVVJJV6YvqFuBQLalfTE_7m1h03Hh1TQ-qQyrd8FVPFUWWP7LEjA6RFgp7XutI2DJu3mGvbn_r5hLV_WXY35WBYY_vYdyZoMmG5fEwwBNA84bMjiQZX__mRAdWw6Yq5-1hvWWYDRlgm%2F4iv%2F2OqKPYL7SYKwORJ_MWooSg%2Fh15%2Fh001.UtSTsGRB4_34gfVNfTZmLZSxvKnB7faubIXlhZ5pa0Y&amp;data=05%7C02%7C%7C773d07deba834632aa3e08ddd66bdf86%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638902481005561253%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=MtwfVPLb%2FjpWa8jeRcvxp%2BqTd7MdOxJXBJDHlj5IzJg%3D&amp;reserved=0">skip retirement altogether and work indefinitely</a></p><p><strong>1.2 bn</strong>- Over the next decade, 1.2 billion <a href="https://www.worldbank.org/en/news/immersive-story/2025/04/17/jobs-the-surest-way-to-fight-poverty">young people</a> will reach working age.</p><p><strong>6,000</strong> - 6,000 new words officially enter the <a href="https://hypebeast.com/2025/8/cambridge-dictionary-adds-skibidi-delulu-and-more-gen-z-alpha-slangs?utm_source=news.futureparty.com&amp;utm_medium=newsletter&amp;utm_campaign=the-little-gold-creator&amp;_bhlid=b2aed9ff7a6e1ddc5bdf886798daa9ba761305f4">Cambridge Dictionary</a></p><div><hr></div><h1><strong>Feeling good</strong></h1><p>Finding the <a href="https://www.storyterra.com/">movie</a> according to the place. The <a href="https://www.inconspicuous.info/p/the-binder-clip-an-appreciation?utm_source=substack&amp;utm_medium=email">binder clip.</a><a href="https://www.flickr.com/groups/stickfiguresinperil/pool/?utm_source=substack&amp;utm_medium=email"> Stick Figure</a>s in Peril. Bad luck, <a href="https://badluckhotrocks.com/?utm_source=clivethompson&amp;utm_medium=email&amp;utm_campaign=linkfest-38-tk-tk-and-tk">hot rocks</a>&#8230;</p><div><hr></div><p><em>Share your favorite issues of the newsletter, or send friends - or random strangers&#8230;</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://competia.substack.com/p/nacirema-oblique-journals-and-gray?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&amp;token=eyJ1c2VyX2lkIjo4ODg2NjczLCJwb3N0X2lkIjoxNDA2MzQyMzksImlhdCI6MTcwODAwNTYzNCwiZXhwIjoxNzEwNTk3NjM0LCJpc3MiOiJwdWItMjcxMzM1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.agBUIrvh7udJf0kVK879tfkgpS9aaEsV7ZyumibchhY"><span>Share</span></a></p><p>Thanks for reading Weak signals and other trends! 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