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Campaigns & Elections Saturday Read

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Strategic Lessons From '24, Scaling Political Firms, Why Audio Was a Missed Opportunity, Meet the Super Distrusters
Inside: Key operatives share lessons from '24, why one political business leader turk her team to Turks & Caicos, one big regret on both sides of the…
 • Campaigns & Elections
Campaign Lessons From 24, Podcasts & Voters, Why It Wasn't the AI Election, Campaigning During the Holidays
Inside: Does Campaigning Still Matter? What We Know About Voters and Podcasts, Why Campaigns Shunned AI, Using the Holidays to Campaign
 • Campaigns & Elections
Digital Winners & Losers in '24, Dem vs GOP Influencer Strategies, Media Buying Takeaways, in-Language Content Moves Needle
Inside: In a big year for digital, what fell short and what beat expectations, Tammy Baldwin has some lessons for Dems, did message matter less in 2024…
 • Campaigns & Elections
Your Election Day Checklist, Why AAPI Voters Are Key, a Smart Buy to Harris & Trump, Campaigns on Alert for Cyber Attacks
Inside: Consultants Give Election Day Survival Tips, Why AAPI Voters Can Be Decisive, Baseball Is a Smart Buy at the Top of the Ticket, Cyber Threats…
 • Campaigns & Elections
One Theory on GOP Fundraising Woes, How Some Candidates Are Using AI, Staying Healthy Ahead of Nov 5th, One GOP Operative Argues for a…
Inside: GOP Fundraising Tech Under the Microscope, Using AI to Decided What Office to Run for, Beating Stress Ahead of Election Day, Win or Lose One GOP…
 • Campaigns & Elections
Getting Out The Vote, Republicans Are Ditching Meta and Alphabet, Post Election Crash is Coming, Campaigns Turn to Billboards
Inside: How GOTV efforts are playing out, Republican campaigns are shifting spend to programmatic platforms, consultants brace for a crash, billboards…
 • Campaigns & Elections
GOP GOTV Efforts Under Scrutiny, How Pollsters Are Adapting to This Year, 10 Strategies for Political Email Subject Lines
Inside: A disagreement over GOP GOTV strategy, what the top pollsters focus on when building their polls, advice for getting your fundraising emails…
 • Campaigns & Elections
Last Minute Fundraising Tactics, Top 10 Presidential Campaign Movies, Using Fundraising for GOTV, Don't Fall for this Analysis
Inside: How to raise last minute dollars down-ballot, the best movies about presidential campaigns, the GOTV opportunity you shouldn't miss, the laziest…
 • Campaigns & Elections
Doing GOTV Right, Operatives Talk Turnout, Why Firms Should Hire Campaign Talent Now, How to Spend Late in the Race
Inside: The Do's and Don'ts of GOTV, Dem and GOP operatives discuss turnout operations, the case for hiring campaign talent now, allocating funds in the…
 • Campaigns & Elections
Digital ad expert hits back, candidate safety training, campaigns face hackers, targeting AAPI voters
Inside: The goal of transparency meets reality, new President of The Campaign School at Yale talks about candidate safety, the pre-election period is…
 • Campaigns & Elections
Targeting the 'missing' voters, beefed up campaign ad disclosure, a new CTV option, busting campaign stress
Inside: Using contextual targeting to hit key voters, why one consultant wants beefed up ad disclosure rules, CTV vendor touts dynamic creative…
 • Campaigns & Elections
Influencers Present Threat to Campaigns, How to Shoot a Great Ad, AI in Political Design, Campaign for Daily FEC Disclosures
Inside: Influencers are a soft target for election interference, three steps for running a great ad shoot, using AI for political design, the candidate…
 • Campaigns & Elections
The 2024 Ground Game Battle, Why Local Dollars Are Worth More, What Down Ballot Campaigns Can Learn From Presidential Advance, What Is an…
Inside: The Trump campaign's biggest bet, local donors are more valuable, lessons from presidential advance, the latest ad pitch to campaigns.
 • Campaigns & Elections
Hiding a Campaign's Digital Spend, Selling at the DNC, Operative Shares Mental Health Struggles, Texting in the '24 Cycle
Inside: How campaigns can hide their spending, vendors pitch services at DNC, mental health in the campaign industry, what's working in political…
 • Campaigns & Elections
Campaigns & Elections Saturday Read
Campaigns & Elections Saturday Read
Read about the latest on the tools, tactics, techniques, technologies & strategies of the political consulting profession and stay up to date on the latest industry news.
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Does this bring in money or votes?
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