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Creator Case Studies
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Connected TV: the OS battles heat up
And what Fox buying Roku tells us about the market.
Jun 17
•
Jen Topping
10
1
How nuggets of data reveal the complexity of social video, podcasts, streaming & TV
The last five months have been utterly frantic for me, which is why I’m sending out my Wednesday post for paid subscribers on a Friday!
Jun 12
•
Jen Topping
7
Forget TV being too late to digital media - were UK broadcasters too early?
And what can we learn from these strategies to plan for the future.
Jun 5
•
Jen Topping
11
1
2
Most Popular
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The indie film movement bypassing gatekeepers and building fandoms
Jun 27, 2025
•
Jen Topping
26
6
12
Why aren't more TV freelancers jumping into YouTube?
Apr 4, 2025
•
Jen Topping
19
14
8
Gambling, prediction markets & memecoins: new (and riskier) ways creators are making money
Mar 11
•
Jen Topping
11
2
TV & YouTube: What people watch on their TV sets
Aug 29, 2025
•
Jen Topping
12
1
2
Are there psychological barriers stopping TV producers jumping into the creator economy?
May 2, 2025
19
4
8
What happens when companies become content creators
Apr 22
•
Jen Topping
15
1
The information TV & film producers need to know to survive the era of disruption
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Recent posts
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Brands & documentaries: what you need to know
How to approach brands, the importance of research, and key trends in the branded documentary space.
Jun 4
•
Jen Topping
7
What the furore around Bluey's profits tells us about deals & risk
And why the real value of the ABC's investment is the growing creative sector in Queensland.
May 29
•
Jen Topping
14
4
1
Get off the hype train: What TV can learn from Airbnb & Uber
And why we need to treat tech companies as normal businesses.
May 27
•
Jen Topping
8
1
Google's AI search overhaul & what it means for content creators
And why understanding the ad market is becoming a core part of the job.
May 22
•
Jen Topping
14
1
2
New types of companies emerging in the converged TV and creator world
As a statement of the screamingly obvious, the world’s economic headwinds are causing wide-ranging anxiety.
May 21
•
Jen Topping
11
2
Buzzfeed, Vice & Vox: what TV can learn from the 2010s darlings of digital media
Pluse YouTube's Brandcast, as well as more on the levels of fakeness out there on the internet.
May 16
•
Jen Topping
10
1
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Tepper Talks
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Hub Intel: Entertainment Explained
HUB Intel
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Big Technology
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Get off the hype train: What TV can learn from Airbnb & Uber
And why we need to treat tech companies as normal businesses.
May 27
•
Jen Topping
8
1
Google's AI search overhaul & what it means for content creators
And why understanding the ad market is becoming a core part of the job.
May 22
•
Jen Topping
14
1
2
Buzzfeed, Vice & Vox: what TV can learn from the 2010s darlings of digital media
Pluse YouTube's Brandcast, as well as more on the levels of fakeness out there on the internet.
May 16
•
Jen Topping
10
1
A round up of the goings on in the world of AI
Themes and trends that may have relevance to the TV and movie markets.
May 8
•
Jen Topping
10
1
How nuggets of data reveal the complexity of social video, podcasts, streaming & TV
The last five months have been utterly frantic for me, which is why I’m sending out my Wednesday post for paid subscribers on a Friday!
Jun 12
•
Jen Topping
7
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