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A Slice Of Packaging Design

A Slice Of Packaging Design

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9:44
A Slice Of... What does sustainability actually mean? (No. 42)
Listen now | When it comes to packaging design, what does sustainability or being sustainable actually mean?
 • Alan Gilbody
Using Celebrity Endorsement On Packaging Design (Edition 25)
How to use celebrity endoresments (and how not to!)
 • Alan Gilbody
6:50
A Slice Of... Why your back of pack is an integral part of the design system (No. 41)
Listen now (7 mins) | Why you should see your back of pack as an integral part of the packaging design system.
 • Alan Gilbody
5:55
A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
Listen now | Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging
 • Alan Gilbody
Be Realistic With Your Budget for Branding and Packaging Design (Edition 24)
One of the most common phrases agencies hear from prospective clients, especially startups is...
 • Alan Gilbody
Why Consumer Brands Should Consider Sonic Branding (Edition 23)
What Does Your Brand Sound Like?
 • Alan Gilbody
6:30
A Slice Of... The importance of creating a robust pack architecture (No. 39)
Listen now (7 mins) | The importance of creating a robust pack architecture in branding & packaging design
 • Alan Gilbody
5:41
A Slice Of... The importance of colour choice for packaging design? (No. 38)
The importance of colour choice in branding & packaging design
 • Alan Gilbody
5:53
A Slice Of... When should I change or update my branding & packaging design? (No. 37)
When should I change or update my branding & packaging design?
 • Alan Gilbody
6:05
A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
Why brands should never ask their packaging design agency to pitch for free.
 • Alan Gilbody
Goodbye Agencies? Not So Fast – Why AI Can’t Replace Big Ideas (Edition 22)
Introduction
 • Alan Gilbody
Why you shouldn't mess about with your brand logo on packaging (Edition 21)
Introduction
 • Alan Gilbody
5:18
A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
Listen now (5 mins) | Why Consumer Brands Should Consider Sonic Branding.
 • Alan Gilbody
6:36
A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)
The importance of creating robust brand guidelines in packaging design.
 • Alan Gilbody
A Slice Of Packaging Design
A Slice Of Packaging Design
Advice for brand owners who want their brand and packaging design to become more relevant, win back customers and increase their loyalty.
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