Shopify Subscriptions

Pricing: Free
Rating: 3.7 (725)
Developer: Shopify

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and

Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
Allow your customers to cancel, skip, or pause subscriptions
Use customizable email templates for order confirmations or payment reminders
Access reporting to analyze your store’s subscription performance
Easily transfer existing subscription contracts to Shopify Subscriptions

Popular with stores like yours: Based in Germany

Languages

English, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional), and Czech

Works with

Reviews (725)

Overall rating

3.7

Counts per rating level

46% of ratings are 5 stars
331
13% of ratings are 4 stars
93
14% of ratings are 3 stars
98
8% of ratings are 2 stars
61
20% of ratings are 1 stars
142

All reviews

August 2, 2026

I would like to be able to emulate customer profiles and get better monthly reporting on run rates. Essentially it would be nice to get more information on projecting cash flows from recurring orders in our subscription models. I have also had a lot of customer reach out saying they are having a hard time to login into the platform. Overall though very easy to set up and the automated features are excellent. Lot of great value.

Horsepower Hydration

United States

4 months using the app

July 24, 2026

There is no way to reach out to customer care.

If storefront has "Toggle" Style selected - when switching the Shopify Subscriptions widget from subscription to one-time purchase, the hidden selling_plan input retains the subscription plan ID. The one-time selection is therefore NOT added to the cart as a subscription.

Tested it, thankfully did not make it live, this would really make the customers mad.

That's All

United States

8 months using the app

July 20, 2026

Unfortunately, this app has had a significant negative impact on our business.

The biggest issue is that when a customer changes a product variant, the purchase option automatically switches from One-time purchase to Subscribe & Save. In our experience, this resulted in customers being enrolled in subscriptions they never intended to purchase. I arrived at work on Monday morning to find that nine customers had been subscribed incorrectly, and one of our long-standing customers, who has spent over £30,000 with us, decided to stop buying from us because of the experience saying we are a company trying to deceive and scam.

I contacted Shopify Support expecting there to be a setting to keep One-time purchase selected by default regardless of variant changes. Instead, I was informed that this is simply how the app is designed and that it cannot be changed through the available settings.

If you plan to use this app, be aware that it may not work as expected straight out of the box. In our case, we needed a developer to implement a custom solution to prevent the purchase option from changing automatically.

I hope Shopify either adds a setting to control this behaviour or changes the default functionality, as it has the potential to create confusion for customers and unnecessary issues for merchants.

Crystal Mailing

United Kingdom

4 months using the app