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The revenue activation engine for the world’s leading automotive groups.

Ignite spots the revenue opportunities hiding across your sales floor, service drive, and F&I office, then activates them into personalized, multichannel campaigns across every rooftop, so you act on every opportunity the moment it appears.

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Trade Cycle & Equity Mining +$3,200 · Maria A.

The challenges holding your group back.

Legacy systems, fragmented data, and disconnected marketing keep dealers stuck reacting instead of acting, and across a group, the cost multiplies. That leads to:

Fragmented systems, fragmented customers.

  • Your DMS, CRM, and communication systems operate in isolation, never sharing the full customer story
  • Each system sees only a piece: repair orders, leads, warranty countdowns, conversations
  • Without connection, you miss revenue hidden in the gaps between systems

Every opportunity has a deadline.

  • Customers decide fast.
  • Cars are bought this week not next month
  • Miss the timing and the opportunity disappears forever

Your customers are giving you signals. But you're not listening.

  • Critical messages like discount issues or vehicle returns sit unread in logs
  • These signals are captured and paid for but never acted upon
  • Ignoring customer needs erodes trust and revenue

Outreach without context is just noise.

  • Schedules fire whether the customer is ready or already gone
  • The real buying signals go unread: a big bill, a lapsing warranty, a tipping cost curve
  • Precision means reading the full picture and acting inside the window
Solution

Give your team
the context to win every
revenue opportunity.

Ignite brings together in one place the signals your team cannot see, helping them understand customer needs and take the next best action. You go from chasing scattered dealership data to acting on insight the moment it matters.

Three steps to activate your revenue.

With Ignite, you spot the opportunities hiding in your data, reach every customer like you know them, and turn insight into measurable growth, across every store.

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01|Identify

Spot the trends.
Surface the opportunity.
Know where to act.

Ignite watches every signal across your DMS, CRM, conversations, inventory, and market, then surfaces and quantifies the opportunities on its own, grounded in your data, so you always know what to act on next.

Trade Cycle & Equity Mining

Reach owners the month their equity peaks.

Inventory Optimization

Stock the vehicles your market is actually buying.

Aerial view of a dealership lot at sunset
Lease Maturities

Get ahead of every lease-end before the OEM does.

Lapsed Service

Win back the owners who quietly stopped coming in.

Owner checking their phone beside their car at home
Advisor Performance Gaps

Level every advisor up to your best.

Conversation Intelligence

Surface the buying signals hiding in every message.

BDC agent with headset working at a laptop in a showroom
F&I Penetration

Stop leaving F&I product money on the table.

Recalls

Pull every open recall back into the service drive.

Technician inspecting a vehicle in the service drive
Declined Services

Recover the work that was quoted but never done.

02|Engage

Engage every customer with context no one else has.

Ignite assembles each customer's sales, service, vehicle, market, and conversation history into one live context window, so every message is personalized, timely, and designed to convert.

DMS CRM Inventory Market data Conversations
Live context
Maria Alvarez
2022 Outback
LeaseEnds August Equity+$3,200 Service30k Overdue RecallOpen 23V-456
Synced live from DMS, CRM, Inventory, Market data & Conversations - no manual updates
Outgoing SMS - Maria A. · 2022 Outback

Hi Maria, your Outback's lease is up in August, and you're sitting on $3,200 in equity. You're also due for a 30k service, and there's an open recall on your car. Want to handle all three today?

03|Convert

Activate everywhere. See the impact in seconds.

With Ignite, you activate any segment across email, SMS, voice, and ads, for one store or all of them, in a few clicks. Then you see the incremental revenue each campaign drove, measured against a holdout. So every dollar is provable.

Omnichannel Reach

They hear from you where they actually respond.

  • One personalized message per customer, on email, text, webchat, voice, or ads
  • Segments built from real signals: mileage, warranty, equity, service history
  • Every message sounds like someone who knows the customer
Context You Can Act On

They never get the wrong message.

  • Built from the whole picture: the deal, the service history, the last thing they told you
  • No trade offer the week after they bought, no tire promo after new tires
  • Timing from the customer's life, not the marketing calendar
Measurable Impact

You see which customers actually moved.

  • Track incremental gross tied to actual ROs and deals
  • See which messages drive showroom and service lane visits
  • Every marketing dollar accountable, from send to signed deal
Scalable Coverage

Every customer covered, at every rooftop.

  • Consistent outreach whether they use one store or five
  • Run and compare campaigns across the group from one place
  • Group-wide scale, best-manager precision

One workspace for every role.

The same workspace serves the GM, the salesperson, the BDC, the service drive, the fixed-ops director, and the group office. Each role asks different questions. Each gets answers in the same shape, sourced from the same systems, ready to act on.

GM

"Where am I behind plan this month, and what’s the fastest lever?"

A briefing across sales, service and CSI, with the two or three plays most likely to close the gap, ready to delegate.

Sales Advisor

"Who in my book is ready to come back in?"

A prioritized list from equity, lease maturity and intent signals, with a draft message per customer in their preferred channel.

BDC Rep

"What should I work first today?"

A queue of conversations the AI started overnight, ranked by likelihood to book, with full context and a handoff note.

Service Advisor

"Which customers should we re-engage on declined work?"

Every open recommendation across the book, sorted by value and recency, with personalized SMS drafts ready to send.

Fixed Ops Director

"Where’s the leak between the lane and the appointment?"

A view of no-shows, missed follow-ups, and unrecovered ROs across the drive, with the specific customers behind the numbers.

Group Exec

"How are my rooftops performing against each other?"

Same questions, every store, side by side. The best operators stop being folklore, their playbook becomes shareable.

Put Ignite to work in your dealership.

Meet with our experts. Activate your revenue. Start booking and selling in days, not quarters.

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